This document discusses using agile insights for early concept creation and innovation. It outlines some of the challenges with early concept creation and how the traditional "fuzzy front end" process has evolved into a more agile development approach. The core principles of agile include empowering small teams, breaking complex problems into sprints, rapidly prototyping and testing solutions, having tight consumer feedback loops, and integrating learning. A panel discussion on agile product development is also advertised.

1. ©2019 Digsite, Inc.
Become an Innovation Champion:
Using Agile Insights for
Early Concept Creation

2. Digsite Sprints SocialFind SmartReporting
Smarter,
Faster
Qualitative
About Digsite

3. 3
Monika Wingate
CEO and Co-Founder
Digsite
Your Speakers
Mike Judge
Director for the Center for
Brand and Product Management
Wisconsin School of
Business at UW Madison
Ryan Close
Brand Manager
Clasen Quality Chocolate
Page Moreau
John R. Nevin Chair
in Marketing
Wisconsin School of
Business at UW Madison

4. 4
The Challenge

5. Early Concept Creation Is Hard
Google Search: Chocolate Bar

6. “The problem is fully
understood only after it is
solved. This means that
intermediate results must be
obtained before a final
solution can be reached, or
that problem is defined and
solved at the same time.”
Solving “Wicked
Problems”
Source: http://www.francislynch.me/gets-solve-wicked-problems-podcast/
Agile Product Development
by Tathagat Varma

7. ©2019 Digsite, Inc.
Yesterday’s ”Fuzzy Front End”
Source: https://www.sopheon.com/innovation-and-new-product-development-npd-qa-with-bob-cooper/

8. ©2019 Digsite, Inc.
Has Evolved to Today’s “Agile” Development
Source: http://www.reinventioninc.com/change-management-prosci-is-dead

9. ©2019 Digsite, Inc.
Agile Research Approach

10. ©2019 Digsite, Inc.
Core Principles of Agile
• Empower small teams
• Break complex problems into sprints
• Rapidly prototype and test solutions
• Have tight consumer-driven feedback loops
• Integrate learning into a coherent whole

11. Panel Q+A

12. Monika Wingate
CEO and Co-Founder
Digsite
Mike Judge
Director for the Center for
Brand and Product Management
Wisconsin School of
Business at UW Madison
Ryan Close
Brand Manager
Clasen Quality Chocolate
Page Moreau
John R. Nevin Chair
in Marketing
Wisconsin School of
Business at UW Madison
Questions?