Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
CMC2016 - How To Become a Top 5 Global Kids BrandDubit
This presentation from Dubit focuses on how kids are consuming data.
With reference to case studies from Lego, Minecraft and Candy Crush, we look at the 3 commonalities that the top 5 kids brands share in generating content that connects multiple generations.
An Introduction to games research with children, looking at the theory, best practice, ethics, and putting it into practice.
Presented at UX Scotland 2014 by Claudio Franco (Senior Research Manager at Dubit) and Esther Stringer (CEO of Border Crossing Media).
Research report by KIDSPLAYTESTtm looking at whether UK consumers approve or embrace gender stereotyping and labelling of toys, games & kids entertainment content
Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
CMC2016 - How To Become a Top 5 Global Kids BrandDubit
This presentation from Dubit focuses on how kids are consuming data.
With reference to case studies from Lego, Minecraft and Candy Crush, we look at the 3 commonalities that the top 5 kids brands share in generating content that connects multiple generations.
An Introduction to games research with children, looking at the theory, best practice, ethics, and putting it into practice.
Presented at UX Scotland 2014 by Claudio Franco (Senior Research Manager at Dubit) and Esther Stringer (CEO of Border Crossing Media).
Kids Can Handle the Truth: A Modest Proposal for the NY TimesDubit
On May 14, 2017, the New York Times ran a special, print-only children's news section, touting it as “kids take over the Times.” My problem with the section, and that claim, is that there was very little child-generated content, and a distinct lack of actual “news” or substantive content. Kids did seem to love the section, but was it a missed opportunity? How could a journalistic organization create an honest, ongoing and interactive relationship with young people, making them lifelong news consumers and contributors?
Designing Websites For Kids: Trends & Best PracticesPixel Crayons
Read the full blog here: https://bit.ly/30DWrFQ
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
How Young Early Adopters Find and Share new Entertainment (Children's Media C...Dubit
Our presentation from the 2014 Children's Media Conference looking at how young early adopters find and share new entertainment, with a focus on social media.
A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Details of the customer led process of redesigning KIDSORTED - a responsive site to discover and book childrens' activities. Insights into best practice UX for common design challenges for mobile web
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Whether we call them Generation Z, Generation SpongeBob, the Homeland Generation, the Digital Natives or Post-Millennials... children of the new generation, born after the late 90’s, are more digitally connected than any other generation of kids. Also, never before ‘kidsfluence’ has been this powerful.
For marketeers who are targeting these kids, a good understanding of the (digital) life of this generation is key. How do they think and behave? What do they like? Through what (digital) media can you reach them? How do they perceive those media? How can you reach their mums? What are the mums' preferred digital media?
These are some of the questions that are answered in this presentation.
Kids Can Handle the Truth: A Modest Proposal for the NY TimesDubit
On May 14, 2017, the New York Times ran a special, print-only children's news section, touting it as “kids take over the Times.” My problem with the section, and that claim, is that there was very little child-generated content, and a distinct lack of actual “news” or substantive content. Kids did seem to love the section, but was it a missed opportunity? How could a journalistic organization create an honest, ongoing and interactive relationship with young people, making them lifelong news consumers and contributors?
Designing Websites For Kids: Trends & Best PracticesPixel Crayons
Read the full blog here: https://bit.ly/30DWrFQ
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
How Young Early Adopters Find and Share new Entertainment (Children's Media C...Dubit
Our presentation from the 2014 Children's Media Conference looking at how young early adopters find and share new entertainment, with a focus on social media.
A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
Insight You Need to Successfully Market to Tweens and TeensAquent
Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. The lives and minds of this dynamic group are ever-changing, so it's essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign. Much of Brenda Hurley's time is focused on C&R's youth business, providing research and consulting services to clients through its KidzEyes and TeensEyes Divisions. She was also very involved in this year's launch of YouthBeat, C&R's syndicated report covering the attitudes and behaviors of today’s youth.
Rupa is one of India's biggest innerwear brands. This presentation was designed as a conversation starter for a meeting without any brief. Here are some ideas on one of Rupa's brands that attempts to create an independent movement around the consumer and the product.
A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
About
Young Marketers là một sân chơi mang tính trải nghiệm & định hướng cho những marketer tài năng của Việt Nam trong tương lai.
Mission
Young Marketers - Empower the next marketing generations
Description
Dự án Young Marketers là 1 sáng kiến và được thực hiện bởi công ty REDDER Advertising, và được cố vấn bởi các tên tuổi hàng đầu lĩnh vực marketing & advertising tại Việt Nam.
Young Marketers đến 2013 bao gồm 2 hoạt động chính là Young Marketers Contest & Young Marketers Elite Development Program nhằm mục đích định hướng, tìm kiếm và phát triển thế hệ marketing tiếp theo của Việt Nam.
Details of the customer led process of redesigning KIDSORTED - a responsive site to discover and book childrens' activities. Insights into best practice UX for common design challenges for mobile web
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Whether we call them Generation Z, Generation SpongeBob, the Homeland Generation, the Digital Natives or Post-Millennials... children of the new generation, born after the late 90’s, are more digitally connected than any other generation of kids. Also, never before ‘kidsfluence’ has been this powerful.
For marketeers who are targeting these kids, a good understanding of the (digital) life of this generation is key. How do they think and behave? What do they like? Through what (digital) media can you reach them? How do they perceive those media? How can you reach their mums? What are the mums' preferred digital media?
These are some of the questions that are answered in this presentation.
This report provides a snapshot of Gen Z by focusing on their digital habits: how they use connected devices to socialize, spend, shop and more. We also report on how their parents feel about these habits and what this means for marketers. The report is based on a survey of tweens and teens (ages 8 to 17) and their parents in the U.S. and the U.K.
This report covers those establishments where coffee is the primary sales item or the main selling point to attract consumers. They are based on the European and North American coffee shop models, offering a wide variety of coffee drinks, eg cappuccino, latte, mocha, etc. Other items are usually on sale, such as pastries, pasta, tea, coffee beans etc. However, the food offer may be restricted
How Customer Experience(CX) is the next big thing in Marketing and how the companies need to be prepared for this phenomenon. Difference between Customer experience and customer service and why the two should not be mistaken.
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
How do brands interact with kids in their multichannel environment? Have the kids really changed? What's important to the kids of 'Generation Spongebob'? How do advertisers engage with this brand new generation?
Meet the wired kid, get to know the maker movement and new role models, and much more in this session about what's hot and trendy in digital kids marketing.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
This is concise comparative analysis of health food drinks in India. The deck contains briefs on health food and Health food drinks followed by analysis of major HFD Brands in India and their marketing approaches. The deck concludes with challenges, opportunities and key success factors in the Indian Health Food drinks Industry.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Web Video for Conversion and EngagementJesse Buckley
A presentation I gave to the Internet Retailer Conference and Exhibition in the Spring of 2015. The deck covers my time at The Grommet, an e-commerce site that serves as a launch platform for undiscovered consumer goods - we launch at least one product a day, and each one has a custom video that tells the story behind the product and demonstrates product understanding.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
This presentation covers the basic methods used to evaluate which new or existing products to develop. It uses basic business tools like roadmaps, SWOT Analysis and product selection matrices to help evaluate the most profitable products from a field of promising candidates.
A mentor master class I've been doing for The Refiners, the cross-boarder acceleration program for foreign founders in Silicon Valley. Business models are hard to define for entrepreneurs because as a startup this is precisely your #1 mission: research (in the R&D sense), experiment, pivot and ultimately find a scalable business model for your company. I wish there was a magic recipe in this process. But there isn't. However, there's a methodology that helps and many mistakes to avoid that I wish I had known about when I started 15+ years ago. This is what these slides are about.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Fundraising Strategy - useful tools that really work IoF 2011Simon Burne
This is intended to provide you with a range of tools to apply directly to developing effective strategies that deliver real results. All the tools have been tried and tested and have been proven to work. Not all of them will be right for you but you're guaranteed to come away with some tools that you'll want to use straight away.
Best practices for pharmaceutical training seminars and employee engagementJack Morton Worldwide
The healthcare landscape is changing dramatically. New technologies have the potential to revolutionize how pharma training is delivered.
But what’s the right balance of new technologies and proven training methodology?
We explore this topic in our newest white paper, The Changing Face of Pharma Training.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. Risk reducing consumer research costing c. £8,000
= as low as 0.1% of potential £ risk!
• R&D / tooling cost = £10-60,000.
• Inventory cost incurred = £200,000-1m+.
• Marketing investment = £60-200,000.
• Sales upside if product flies = £1m-5m
*TOTAL RISK = upto £5.5m!
* Not including retail loss of face, cash-flow impact of launch failure etc..
5. Founded 2011 by ex-Hasbro & toy industry veteran Steve Reece to
deliver insight to toy, game & kids entertainment brands.
Small team 100% focused on kids brands.
Created to fill a gap – between agencies expert in testing what
kids have to say about products & content, and the pragmatic
commercial reality of decision making facing clients.
Consumer insight can be very valuable…
…but ONLY if it delivers commercially savvy,
practical, actionable insight i.e. no fluff!
6. EnteredToy industry as Hasbro’s in-house market researcher.
Conducted research with thousands of kids / parents.
Two market research qualifications inc. Market Research Society
Certificate (with Distinction).
Hasbro Brand Management - Monopoly,Trivial Pursuit, Play-Doh etc.
M.D. of ImaginationGames EMEA, Asia-Pac & Global Brands Director.
Worked extensively across UK, USA, France, Germany, Scandinavia,
Spain, Italy,Australia, Netherlands, etc.
Pragmatic, commercially savvy and dedicated to delivering actionable,
insightful consumer research.
8. Commentator 1
Describes what’s happening…
Commentator 2
Has actually played the game, so
can ANALYSE and explain WHY
something is happening…
…and identify solutions.
We use our knowledge & experience of
‘playing the game’ to deliver consumer
insight PLUS meaningful analysis and
practical commercial solutions!
9. We work with many methodologies…
…but we’re not focused on methodology, it’s the right kind of
consumer insight we care about… not trying out fancy new methods!
Qualitative Focus Groups.
▪ Brands
▪ Competitive positioning
▪ Key marketing messages
▪ Product & packaging testing & tweaks
▪ Functionality
Immersion Days (hordes of kids & your team!).
Home visits (talk about untidy bedrooms!).
Workshop sessions.
Consultancy.
10. Costs vary based on research needs, but rough rule of thumb:
QUALITATIVE RESEARCH
8 x Focus Groups with Kids (in the UK) start from £5,997 (+VAT).
Combination of Focus Groups with Kids & interviews with mums (in the
UK). start from £7,997 (+VAT).
IMMERSION DAYS
Dozens of kids and your team for live play testing/interaction. A real
revelation of a day!
Costs start from £5,997 (+VAT).
Limited availability, please book in advance.
WORKSHOP & CONSULTANCY SESSIONS
Dependent on requirements/level of involvement.
N.B. Project costs to be paid 50% in advance, and 50% on project completion.
11. 1. We combine research knowledge, qualifications and expertise with
toy, game and entertainment industry inside knowledge.
2. We’ve bought research, so understand the need for clear, meaningful,
commercially realistic feedback – no fluff, guaranteed!
3. Proactive brand, marketing & toy business consultancy as added
value in our debriefs.
4. Double the value/insight at the same cost as standard research
agencies.
5. Public profile & reputation within the industry.
12. Past projects have:
Informed Brand owners of mismatch between how they & their consumer
see their brand allowing for corrections to be made.
Validated brand/product direction allowing for wholehearted backing
throughout the organisation & into retail.
Saved $millions in wasted opportunity & costs by identifying deeply
flawed/unlikely to work products.
Detailed tweaks to significantly increase product appeal / functionality.
Discovered why key product launches failed maximising lessons learnt &
avoiding repeat of poor performance.
Highlighted previously unrecognised purchase triggers allowing for
maximum impact for marketing £££
13. Q: How do I know it will be worth our time & money to conduct research with you?
A:After hundreds of projects with thousands of kids and parents, we have NEVER had a project which failed
to reveal at least some critical insights. We deliver findings based on analysis of what kids said, but then we
move beyond that into practical consequences. This has always lead to meaningful insight and satisfied
clients thus far.
Q: Can my team watch research sessions with kids?
A:Yes of course, but we limit this to 1, or max. 2 people per session, as any more can negatively affect the
behaviour & response of the kids.
Q: Can we trust you to present/supply findings to our board/senior management?
A: Yes, absolutely. We have extensive experience of presenting to senior management/board level including
Hasbro & other leading companies in the industry.
Q: Can we take photos/record the sessions?
A:We’d like to say yes, but unfortunately we can’t offer this as standard – in this day and age, releasing
audio/video files including children is restricted by parents & schools. We can recruit specifically for the
purpose of recording, but there is a cost impact for working this way.
Q:Your sessions are mostly conducted in schools, but other research agencies use specialist research
recruiters. Why?
A:We have extensive experience of both forms of recruitment. We find schools offer the ‘purest’, most
realistic responses on the basis that the consumers involved are more randomly selected. We have to be
sensitive to the school environment, rules and needs, but we find this environment delivers the best findings.
15. “The Insight gained from working with Steve has been
extremely valuable to us. Steve took care to understand our
objectives and to ensure that he delivered above and beyond
our expectation.”
Ben Harper, Magic Box International
“I worked with Steve over a few years at Hasbro and was
always impressed by his strategic thinking & insight.”
Philippa Snellgrove, Global Consumer Insights Director,
Hasbro
“I worked with Steve and team on several complex and challenging consumer testing projects. For
each project, Steve worked to extremely tight timescales, yet always delivered an extensive piece of
research; meeting all key objectives along the way. Each piece of work has fed directly into the
project decision process.We have benefitted from a variety of successesand gained many valuable
insights as a result of working with Steve and team.”
Paul Chandler, Senior Marketing Manager, Hornby Hobbies
16. Steve’s presentation on the Future ofToys at
Spielwarenmesse (Nuremberg)Toy Fair:
http://www.youtube.com/watch?v=wF1Qdx5gwZE
Steve’s presentation onThe EuropeanToy Market:
http://www.slideshare.net/StevenReece/the-future-
of-toys-trends-in-2020
17. The Practical GuideTo DoingToy Business In Europe.
The Practical GuideTo DoingToy Business In North
America.
Another Slice ofThe Pie:WhyVirtualWorld Brands Need
A Brand Licensing Program.
How &Why Kids PlayWith ConstructionToys & Building
Blocks.
HowToWinTopToy Licenses.
KidsTablets: Competitive Advantage Factors.
HowTo GrowYourToy Distribution.
55 Features OfTop Selling Board Games.
18. Toy News – leading UKToy trade magazine
The ImportanceOfThe Senses ForToys: http://www.toynews-online.biz/opinion/read/steve-reece-the-power-of-
touch/040708
WhyToy Products Need To Be Adapted For Each New Market: http://www.toynews-online.biz/opinion/read/steve-
reece-same-product-different-market/040500
Perennial Themes ForToy Products: http://www.toynews-online.biz/opinion/read/timeless-toy-themes-perennial-
goldmines/040251
HowToy Consumers Expectations Have Changed: http://www.toynews-online.biz/opinion/read/the-21st-century-
toy-consumer/040863
ReducingThe Risk OfToy Launch Failure: http://www.toynews-online.biz/opinion/read/inside-trader-reducing-risk-
of-toy-launch-failure/040171
EightCharacteristicsOf SuccessfulToy People: http://www.toynews-online.biz/opinion/read/eight-characteristics-
of-successful-toy-people/040221
WhyThe Maxim ‘Never WorkWith Kids & Animals’ Does NotApplyToTheToy Industry: http://www.toynews-
online.biz/news/read/opinion-never-work-with-kids-and-animals/031302
Licensing.biz – Leading Brand Licensing Publication
VirtualWorlds & Brand Licensing http://www.licensing.biz/opinion/read/beware-of-the-virtual-world-licensing-gold-
rush/038207
HowTo CreateAToyetic Entertainment Brand: http://www.licensing.biz/business-analysis/read/how-to-create-a-
toyetic-entertainment-brand/026890
FiveWaysTo SpotA Merchandise Friendly App: http://www.licensing.biz/business-analysis/read/five-ways-to-spot-
a-merchandise-friendly-app/026889
Tips ForWinning TopToy Licenses: http://www.licensing.biz/business-analysis/read/blog-tips-for-winning-top-
licences/026888
7WaysTo PickThe Right Licensees: http://www.licensing.biz/business-analysis/read/blog-seven-ways-
to-pick-the-right-licensees/026887
19. TheToy Book – Leading North American ToyTrade Publication
The EuropeanToy Market – Large But Fragmented: http://toybook.com/wp-
content/uploads/2009/09/TheEuropeanToyMarketMayJune2012.pdf
EuropeanToy Fairs 2012 Round Up: http://toybook.com/european-toy-fairs-
2012-round-up/
YourToyCom.com – official Blog of the Spielwarenmesse (Nuremberg)
InternationalToy Fair
Steve’s articles are regularly published
here: http://www.yourtoycom.com (login/sign up needed to access site)
GlobalToy News – leading GlobalToy industry trade blog
The importance of adapting products that work in one market before rolling
out to new markets: http://www.globaltoynews.com/2012/01/same-language-
same-product.html