User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.
Woolet creates elegant and functional gadgets that make life easier. They believe in convenience, minimalism, and producing easy to use yet technically advanced accessories of amazing quality and style. Woolet would not have succeeded without the people who supported their Kickstarter campaign in 2015, raising over $330,000 from more than 2,600 backers. They thank their customers for allowing them to continue designing new products.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
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marketers
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...Cognizant
- The study found that nearly half of shoppers make an online purchase at least 2-3 times per month, showing how mainstream digital shopping has become. Mobile commerce is also growing rapidly in importance.
- While stores still account for most sales, digital influences purchasing more than actual online sales reflect. Retailers need to follow customers across channels to understand their experiences.
- Building emotional connections with shoppers through personalized, seamless experiences across channels is now critical for retail success. The report analyzes where retailers succeed and fail at this.
The document discusses how the mental models of cars as tools for utility or performance are outdated. It argues that the next compelling car experience should focus on empowering connections through ubiquitous data storage and input/output interfaces, voice control, integration of connected devices, multi-functional surfaces, and contextual, relevant information. This "connected liberation" could help drivers and passengers feel less trapped and more connected to friends, family and data starting in 2016.
The document discusses six account-based marketing programs to consider for targeting accounts. It describes dynamic content personalization, nurture programs scaled through tools like Engagio Playmaker, building out targets using data partners, using personalized video, website retargeting, and ad retargeting programs. It emphasizes designing programs with sales enablement in mind, building a realistic plan, and using an interaction management framework to coordinate content and nurtures.
Understanding & Creating Your Brand — 2014 FVRMAJustice Mitchell
Florida Vacation Rental Managers Association
Creating the brand of your company far outreaches just designing a great logo and tag line. You need to climb into your customers mindset and experience every touch-point. We walk through this mindset from the perspective of a Vacation Rental Property vertical.
Client: https://www.facebook.com/FVRMA
FVRMA is the only FL association representing the vacation rental industry interests in Tallahassee, and provides educational, networking, and marketing opportunities for members.
This document summarizes an agenda for a workshop on digital marketing strategies. The workshop covers several topics including setting goals and objectives, understanding personas, researching the market and keywords, and content marketing. For content marketing, the discussion will focus on determining topics to cover, the format of the content, where to publish it, when to create and publish content, and who will create it. The agenda also includes sessions on content marketing distribution and a digital user experience.
Woolet creates elegant and functional gadgets that make life easier. They believe in convenience, minimalism, and producing easy to use yet technically advanced accessories of amazing quality and style. Woolet would not have succeeded without the people who supported their Kickstarter campaign in 2015, raising over $330,000 from more than 2,600 backers. They thank their customers for allowing them to continue designing new products.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
Exploring the 5 Tenets of Modern Marketing TeamsDemandGen
Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers
Sixth Annual 2015 Shopper Experience Study: One True Channel Focusing on the...Cognizant
- The study found that nearly half of shoppers make an online purchase at least 2-3 times per month, showing how mainstream digital shopping has become. Mobile commerce is also growing rapidly in importance.
- While stores still account for most sales, digital influences purchasing more than actual online sales reflect. Retailers need to follow customers across channels to understand their experiences.
- Building emotional connections with shoppers through personalized, seamless experiences across channels is now critical for retail success. The report analyzes where retailers succeed and fail at this.
The document discusses how the mental models of cars as tools for utility or performance are outdated. It argues that the next compelling car experience should focus on empowering connections through ubiquitous data storage and input/output interfaces, voice control, integration of connected devices, multi-functional surfaces, and contextual, relevant information. This "connected liberation" could help drivers and passengers feel less trapped and more connected to friends, family and data starting in 2016.
The document discusses six account-based marketing programs to consider for targeting accounts. It describes dynamic content personalization, nurture programs scaled through tools like Engagio Playmaker, building out targets using data partners, using personalized video, website retargeting, and ad retargeting programs. It emphasizes designing programs with sales enablement in mind, building a realistic plan, and using an interaction management framework to coordinate content and nurtures.
Understanding & Creating Your Brand — 2014 FVRMAJustice Mitchell
Florida Vacation Rental Managers Association
Creating the brand of your company far outreaches just designing a great logo and tag line. You need to climb into your customers mindset and experience every touch-point. We walk through this mindset from the perspective of a Vacation Rental Property vertical.
Client: https://www.facebook.com/FVRMA
FVRMA is the only FL association representing the vacation rental industry interests in Tallahassee, and provides educational, networking, and marketing opportunities for members.
This document summarizes an agenda for a workshop on digital marketing strategies. The workshop covers several topics including setting goals and objectives, understanding personas, researching the market and keywords, and content marketing. For content marketing, the discussion will focus on determining topics to cover, the format of the content, where to publish it, when to create and publish content, and who will create it. The agenda also includes sessions on content marketing distribution and a digital user experience.
Keeping your brand alive - Shooting Star Chase | Brand Breakfast | 12 October...CharityComms
The organization started a rebranding project in 2012 to break misconceptions about children's hospices. In 2014, they rebranded around a group of fingerprint characters called The Friendlies. To keep the brand alive, they have refreshed brand guidelines, emphasized consistency, developed sub-brands, promoted The Friendlies characters, and created new characters to protect The Friendlies. They have also improved their online brand tool.
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Watch the video of this talk here: http://ow.ly/DJFjg
Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ
Mia Kleregård from Systembolaget
Systembolaget is a stateowned company that have monopoly to sell alcoholic beverages in Sweden. It has a mandate from the government with a clear vision “A society in which everyone can enjoy alcoholic drinks with due regards for health considerations and without harming themselves or others”. This means that 5 000 employees are selling alcohol from special shops and under Swedish alcohol law restrictions. During the biggest change of the company they went from the typical stateowned company that was not too popular to receive multiple rewards for “Best in Service”. Their journey has been amazing and was done in three years, the Swedish people support has never been so good.
They choose to develop their service throughout leadership training with a clear intention on “becoming the best I can be”. Only to realize, that not only did the meaning of work change – even the value of life changed. Passionate leadership that involves and engage employees to become “the best they can” be was their key.
How they did it? Mia inspired the audience sharing some key takeaways. Welcome to a presentation in true inspiration on how to create value for life and your employees.
“Why Customer Experience fails in big organizations”, ponencia de Silvana Buljan en el International Customer Experience Summit 2014 en Barcelona
Silvana Buljan presentó en su ponencia las razones de la desconexión entre clientes y grandes empresas, matizando la necesidad de un acercamiento real de los empleados a los clientes y resumiendo los principales pasos y recomendaciones para lograrlo ¡No te pierdas la presentación!
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NBOGroup and our 25 years [25th Anniversary eBook]NBOGroup
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Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
This document discusses word of mouth strategies for retail in three parts: 1) Attract the researching consumer by including reviews on product pages to improve search engine optimization and attract more visitors, 2) Provide an engaging customer experience by using reviews to inform and convince shoppers in both online and offline settings, and 3) Build loyalty by listening to customer sentiment in reviews and adapting products and services based on customer feedback.
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Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Branding Guru Karen Kang shares her five steps to a differentiated personal brand that will help you to stand out in the job market, change careers or start a business.
This document discusses the upcoming Forever Living Global Rally in Stockholm and encourages Forever Business Owners to work hard to qualify. It describes the Global Rally as an amazing experience that showcases unlimited success in FLP. It notes that qualifying takes hard work but provides memorable experiences. It encourages those who haven't qualified to ask uplines about past Rallies and challenges those who have qualified before to aim for higher qualification levels this year. The author is excited to attend and meet new enthusiastic FBOs from around the world.
This document summarizes the strategies and results of improving the customer and employee experience at ODEON/UCI Cinemas. It discusses how the company transformed its brand, operations, and culture to create inspiring experiences. This included establishing 4 pillars of performance and growth, developing an engaging employer brand, and linking internal and external experiences. The results were strong financial and market share gains, including increased attendance, revenue, and profitability. The document advocates focusing on the employee experience first to then deliver great customer experiences, and provides ideas for humanizing and continuously improving both experiences.
Leveraging design to drive differentiation in an extremely cluttered retail context, the result of which was a staggering 10x in sales in the very first month after launch
This document advertises a customer experience conference that will take place on October 20-21, 2015 in London. It will feature speakers from leading UK retailers who will discuss building successful customer experience strategies, standing out from competitors, delighting customers, and improving customer-centricity. Attendees will learn tools and methodologies for understanding customer journeys, unlocking value across channels, and bringing the customer voice into their organizations. The conference includes keynotes, workshops on customer journey mapping, and networking opportunities.
Video: https://youtu.be/2wc4Eow38A8
User experience and brand; a master-slave relationship?
Now that technology can deliver brand through experiences, it's what a company can enable that makes it a successful brand. Yet, in my 15 years working in UX, my project stakeholders always come from IT or marketing teams, never brand. And it's been all too common for 'the new brand' to appear right at the end, in time to apply the paint job. We all know brand isn't just about colours and logos, yet why do UX-led projects still treat it as such?
I'll be exploring why and how UX and brand can work together as creative partners rather than master and slave.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
Brandwatch Masterclass: Expanding Your AudienceBrandwatch
The document outlines a Brandwatch masterclass on expanding audiences. The agenda includes finding influencers, learning about audiences, and identifying sales opportunities. It discusses identifying influencers by metrics like followers, retweets, and influence. It also covers analyzing topics, sentiment, locations, and demographics of who is talking about brands and identifying customer service, competitor, unbranded, and misbranded conversation opportunities. The presentation aims to help companies utilize social data and influencers to improve content strategy and grow their brands.
Why it pays to create a memorable cellar door experience and how to achieve itRobin Shaw
Wine tourism resentation to WineTech Conference, Adelaide July 2015. Tips for cellar door and tour operators based on research conducted by Uni SA, Wine Tourism Australia and Tour Barossa.
Why the humble whiteboard will trump technology in 2015Reading Room
The document discusses trends that will shape customer experience in 2015. It notes that contextual experiences using real-time data, digital transformation going mainstream, challenging conventional thinking, and gamification and psychology will influence customer experience. It also provides seven steps for creating a great customer experience strategy, including understanding customer needs, mapping their journeys, identifying pain points, and defining a roadmap.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
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Online and In the Aisle in Australia, 3 Word of Mouth Strategies for Global R...Dalia Seidner
This document discusses word of mouth strategies for retail in three parts: 1) Attract the researching consumer by including reviews on product pages to improve search engine optimization and attract more visitors, 2) Provide an engaging customer experience by using reviews to inform and convince shoppers in both online and offline settings, and 3) Build loyalty by listening to customer sentiment in reviews and adapting products and services based on customer feedback.
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The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
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I'll be exploring why and how UX and brand can work together as creative partners rather than master and slave.
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Help Them Fall In Love - Shopper Marketing & User Experience Primer
1. Help people fall in
love with your brand.
Shopper + customer
experiences.
Brian Regienczuk
UX primer for shopper marketing & beyond
Beverages, Spirits, Beer & Wine