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Help people fall in
love with your brand.

Shopper + customer
experiences.
Brian Regienczuk
UX primer for shopper marketing & beyond
Beverages, Spirits, Beer & Wine
How far do
you go?
© 2014 Experience Rethink
2
Where do people
experience your brand?

© 2014 Experience Rethink
3
Where do people fall in
love with your brand?

© 2014 Experience Rethink
4
Why?

© 2014 Experience Rethink
5
What
makes
it
a
memorable
experience?

© 2014 Experience Rethink
6
Will others share it?

© 2014 Experience Rethink
7
How
&
where
do
you
do
it
today?
© 2014 Experience Rethink
8
Does your brand bring the
customer journey to life?

© 2014 Experience Rethink
9
What makes your brand
standout & trigger
reactions / interactions?

© 2014 Experience Rethink
10
Celebrating the product

© 2014 Experience Rethink
11
Modern simplicity

© 2014 Experience Rethink
12
Bungalow
simplicity

© 2014 Experience Rethink
13
Contemporary lodge
with modern lines

© 2014 Experience Rethink
14
Intimate
club

© 2014 Experience Rethink
15
Encourage experiments

© 2014 Experience Rethink
16
What about the
experience helps you fall
in love with the brand?

© 2014 Experience Rethink
17
We live to help people fall
in love with your brand.
Online + in the store.
experiencerethink.com

© 2014 Experience Rethink
18

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Help Them Fall In Love - Shopper Marketing & User Experience Primer