Beneath the Surface: The Hidden World of Individual Buying DynamicsSocialphysicist
This deck describes how people actually buy brands based on an analysis of several million purchase events over a period of 5 years across three different categories in the United Kingdom.
It was presented at the ESOMAR Congress 2012 conference in Atlanta, USA in September 2012.
I'm particularly proud of the illustrations in the presentation... although the fundamental nature of the research is pretty cool too :)
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Microsoft carat shopper journeys brochureSoyArmenio
Según el estudio “New Shopper Journeys”- elaborado por Microsoft y Carat- el consumidor de hoy está abierto a diversas opciones y se toma su tiempo antes decidirse. De hecho, un 31% comienza a pensar en la compra al menos un mes antes de que ésta se produzca.
Beneath the Surface: The Hidden World of Individual Buying DynamicsSocialphysicist
This deck describes how people actually buy brands based on an analysis of several million purchase events over a period of 5 years across three different categories in the United Kingdom.
It was presented at the ESOMAR Congress 2012 conference in Atlanta, USA in September 2012.
I'm particularly proud of the illustrations in the presentation... although the fundamental nature of the research is pretty cool too :)
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Microsoft carat shopper journeys brochureSoyArmenio
Según el estudio “New Shopper Journeys”- elaborado por Microsoft y Carat- el consumidor de hoy está abierto a diversas opciones y se toma su tiempo antes decidirse. De hecho, un 31% comienza a pensar en la compra al menos un mes antes de que ésta se produzca.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
ShopperGuage, is a state-of-art shopper in-store monitoring system that can tell you what works and why. Or why not. Finally, retailers and manufacturers can measure REAL shopper behavior. So they can take action in real time, to improve their in-store performance.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shopper’s behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., & Beth Uyenco- Global Research Director at Microsoft.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
In this presentation, Jeff Maloy discusses how shopper marketers and retailers can benefit from customizing shopper marketing programs and solutions to specific shopping occasions.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Opening presentation from iMedia 2013 Breakthrough in Austin, TX. I was the MC of this event. This opening presentation makes the case to use mobile as a platform instead of a channel. Subsequent presentations from other presenters filled in the blanks
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
ShopperGuage, is a state-of-art shopper in-store monitoring system that can tell you what works and why. Or why not. Finally, retailers and manufacturers can measure REAL shopper behavior. So they can take action in real time, to improve their in-store performance.
Driving Sales without Discounting; Card-Linked OffersCartera Commerce
Held on May 24th, this webinar titled, "Card-Linked Offers; Driving Sales without Discounting" was presented by Madeline Aufseeser of Aite Group and Kevin McCarthy from Cartera Commerce. This webinar was available through Multichannel Merchant and Chief Marketer, and highlights card-linked offers, the industry's response to this emerging approach to in-store engagement, as well as sharing customer case studies.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled New Shopper Journeys: The Influence of Digital Touchpoints. The presentation explores how digital has an effect on shopper’s behaviors. Presentation is given by Alex Charlton- Director at essential research, Mike Hess- EVP of Research at Carat N.A., & Beth Uyenco- Global Research Director at Microsoft.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
Co-presented with Mars Petcare on "Disrupting the habitual consumer decision ...SKIM
Download this presentation on our website https://goo.gl/bNrPri
In the new omnichannel reality of consumer behaviors, we and Mars Petcare talked about a new framework of uncovering consumer decision journey insights centered around disruption and cross-category learnings when applying this framework. By adopting a designer mentality, we also shared tips and best practices on activating journey insights to create best-in-class consumer experiences.
In this presentation, Jeff Maloy discusses how shopper marketers and retailers can benefit from customizing shopper marketing programs and solutions to specific shopping occasions.
The Social Shopper: A Lens into the future of Retail ExperiencesDelvinia
The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way. Our study around consumer use of digital technology — conducted through AskingCanadians™ — reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.
Opening presentation from iMedia 2013 Breakthrough in Austin, TX. I was the MC of this event. This opening presentation makes the case to use mobile as a platform instead of a channel. Subsequent presentations from other presenters filled in the blanks
What is Stopping (eating) Mobile? - Agency perspective of what is stopping mo...Decibel Advertising
This is the entire presentation with some additional slides added to the first section for clarification.
The BIG Session On Mobile - “If mobile is the remote control to our lives, why can't we hit fast forward?”
Welcome to the BIG session on Mobile; a topic that is literally at the tip of our fingers every single minute. Mobile drives our interactions and decisions with media as well as with people almost every moment of the day (and night). The business is growing, but maybe not at the pace every pundit would expect, so in this interactive session we will uncover the answers to your burning questions about mobile. What innovation is required for mobile to meet expectations as a marketing medium? What are the key innovations that are taking hold and what's not working so far?
In this session, you hold the remote by contributing to the conversation in real time with the integration of "Poll The Web". Gene Keenan, Founder of the Collective Factory will be our featured keynote speaker and he will lead an interactive Q&A session with your real-time feedback featuring our panel of experts from across the web.
TCF Founder, Gene Keenan
Vungle Founder and CEO, Zain Jaffer
App Savvy’s SVP of Sales, David Alvin
Global VP of Innovations at Mojiva, Jack Hallahan
Chief Vision Officer of 26DotTwo, Chris Beck
Yahoo’s VP of Sales, Patrick Alban
Fetch, Guillame Lelait
Two charts showing mobile as a channel versus mobile as a platform.
Simple one pager showing the consequence of treating mobile as a channel instead of a platform.
This is part of a bigger presentation for SFBig. I'll upload the whole thing once I do the presentation. Mobile marketing, mobile advertising, mobile platform, mobile media, mobile transaction, mobile location, mobile social
The focus of this presentation is on sharing. Advertising agencies are really bad at sharing ideas and information within the industry. This shows the consequences of not sharing. It is juxtaposed against the music and food industries which are built on the paradigm of sharing. It contains some recurring themes from previous presentations
This was a Keynote presentation. Unfortunately, Slideshare is still not supporting Keynote so you will be missing the presenter notes so it may seem a little disjointed or confusing. While doing the presentation I started with a pot of water and some sugar. While I presented, the water evaporated and the sugar started to caramelize. By the time I finished the presentation the sugar had turned to caramel. The point being that things change fast. Our clinging to an idea instead of sharing in those ideas results in them becoming irrelevant. If the concept of caramel had never been shared we would not have all the great things you can make with caramel. The idea you have today will be 10x different and better tomorrow when it is shared.
This is a presentation I gave last year at the M-Love conference in Monterey California. The M-Love is the best conference I have been to. It is focused on the exchanging of ideas and community building. It includes workshops on harnessing the brain power of all attendees. I would highly recommend this conference to anyone wanting to expand their view of the wireless space and the world.
This is a very short 7-8 minute presentation I gave on a panel at adtech this past month. The main thrust of this POV is that the internet is everywhere and if we don't adopt that strategy then we will fail. The implication is mobile and connected devices need to be thought of as a platform instead of another planning channel. Many refer to this as Mobile First but I prefer Mobile led Omni Channel Planning. The reason for this is many in the tech industry are still thinking in silos but because of the popularity of mobile say do mobile first. Hence the name Mobile First.
This is a continuation in the connecting the dot series presentations. This one is focused on where mobile fits within the larger media universe.
I looked at TV and print data going back to the mid 70's to see if there has ever been a media channel with the impact of mobile from a brand metric perspective
See presenter notes for a more detailed understanding of the slides.
This is a stub deck of a larger internal presentation on two things:
1) ad formats and mediums and how we do a poor job matching the message to the medium
2) the downfall of the current obsession with targeting. Why creative triumphs over data every time but media agencies and clients are focused on where they can see small gains instead of GIANT GAINS in their ROI
The solutions had to be removed for now but I think a smart person could figure it out.
Connecting The Dots: Social & Mobile (Facebook Marketing, Social Media, Onlin...Decibel Advertising
There has been a rush by brands in the last 24 months to embrace Facebook as the primary destination to connect with their consumers. The belief has been that consumers with their ever increasing network of friends represented an opportunity to disseminate their message in a cost effective manner. Recently however there have been a number of research reports indicating a decline across the board of engagement levels on social networking sites around the globe. This decline is concentrated in the key 18-29 YO demographic or post college but younger than 30 age set. This document will try to shed some light on:
What are the actual social networking trends?
Are their basic human drivers behind these trends?
What are the technological drivers enabling these human drivers?
What are the implications for brands and agencies?
How do we exploit these changes on behalf of clients?
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. How
can
mobile
be
used
to
enhance
the
point
of
sale?
gene@thecollectivefactory.com
2. NEW
SHOPPER
JOURNEYS:
This
research
collabora-on
between
Carat
and
Microso4
sought
to
define
the
structure
of
consumers’
paths
to
purchase
and
how
different
touchpoints
play
a
role
in
shaping
decisions
as
to
where
and
what
to
purchase.
19,000
shoppers
in
17
countries
were
queried
on
their
most
recent
shopping
occasions
in
four
key
retail
categories:
apparel,
quick
service
restaurants,
groceries
and
home
electronics.
A
fi4h
category,
Home
Improvement
Centers,
was
done
in
the
US.
3. Study Overview
Methodology
Phase
I
:
Inves+ga+ve
Qualita+ve
Research
Step
1 Step
2 Step
3
Shopping
diary Individual
depth
Shop-‐Alongs
(mix
of
paper
&
video) interviews
4. Study Overview
Methodology
Phase
II
:
Global
Quan+ta+ve
research
A 20-30 minute online survey amongst shoppers from 17 countries
Each respondent answered questions about two different categories
USA
USA
samples n=2,680
Taiwan India Hong
Kong Singapore
China Japan
Asian
samples n=1,073 n=1,546 n=1,015 n=1065 n=1,032 n=1034
Italy Germany Spain UK France
European
samples n=1,118 n=1,012 n=1,031 n=1,141 n=1,063
Canada Brazil Mexico Argen+na* Colombia*
‘Americas’
samples n=1089 n=1,023 n=1,006 n=581 n=493
5. Study Overview
Methodology
The
Five
Retail
Ver+cals
Inves+gated
Qualifying
Criteria Home Clothes, Shoes Home Quick Groceries
(Recency) Electronics & Accessories Improvement Service Personal Care
Cell Phone Restaurants
Last month Past six months Past month Past week
Last six months (min $30 spend)
US Sample 1,039 962 1,088 1,124 1,147
Total US Sample: 2,680
6. Hierarchy
of
Shoppers’
New
Behaviors
§ Discount
coupons
used
more
oen
Seeking Better Value § Price
more
important
than
brand/quality
Hierarchy
of
tac7cs
for
coping
with
the
recession
§ More time looking for special promotions
More Advance § Visiting a number of retailers to find best deal
Purchase Research § Reading online forums/ consumer websites
§ Discount stores
Using Different § More online shopping
Channels § More online auctions
§ Mobile
Reduced Volume § Fewer visits to retailers
Word-of-Mouth § Peer reviews - 1:1 and through social media
7. Old
models
no
longer
adequately
describe
what’s
happening
Awareness
ConsideraIon
Purchase
8. It’s
not
linear.
It’s
a
dynamic
process.
66%*Refine
List
53%*Built
up
List
con$nuous
itera$ons
8
9. From Paths to Journeys:
The New Shopper Paradigm
WOM
Feedback
Loop
Post
Need
State Research Purchase
Purchase
In-‐storeresearch
‘Pre-‐tailing’ ‘Retailing’ ‘Post-‐tailing’
27. Coupons
Are
Popular
With
Younger
Demo
Do
you
receive
coupons/
promo7ons
AT
LEAST
MONTHLY
on
your
cell
phone/smartphone
or
handheld
wireless
device?
source: Forrester | North American Technographics Benchmark Survey 2009
28. For
What
Products
Do
They
Want
Coupons?
I
would
not
be
interested
in
receiving
discounts
on
my
cell
phone 70%
56%
Restaurants
(e.g.,
McDonald’s,
SUBWAY,
Applebee’s 23%
30%
Drinks
(e.g.,
Coca-‐Cola,
Starbucks 17%
23%
Household
Products
(e.g.,
dishwashing
liquid,
all-‐purpose
cleaner) 14%
23%
Personal
care
products
(e.g.,
shampoo) 13%
14%
Music
or
DVDS 12%
27%
Snacks
(e.g.,
candy
bars,
chips) 12%
21%
Fashion/apparel 12%
18%
Events
(e.g.,
concerts,
movies) 11%
18%
Travel/air 9%
15%
Car
Maintenance
and
repairs 8%
11%
0% 18% 35% 53% 70%
US
mobile
Owners US
mobile
owners
ages
18-‐24
source: Forrester | North American Technographics Benchmark Survey 2009
29. But
How
Do
Delivery
OpIons
Stack
Up?
Discover Collect Hold Match Redeem
Mobile
(SMS)
Mobile
(bluetooth)
Mobile
Web
Mobile
Applica+on
Paper
(FSI)*
Paper
(rebate)
Online
(FSI)*
Online
(rebate)
Email
Loyalty
programs
source: Forrester | North American Technographics Benchmark Survey 2009
30.
31.
32. If your a retailer there is no
trouble: It’s a manufacturer issue
33. Coupons
-‐
How
They
Work
-‐
A
Simplified
Overview
Brand Brand
issues reimburses
Coupons retailer
PAIN POINTS
41. Consumer
Flow
Code
Consumer Consumer Receipt has Consumer
Verified and
Buys a gets Dynamically texts back
discount
generated Pin Code to
XXX receipt added to
Pin Code Short Code
loylaty card
I am not going to show you the full breadth of mobile tactics because at the end of the day they all employ the same schema. I will focus on mobile apps because they are easiest to get screen shots of. I will tell you that mobile coupons have a high redemption rate of between 8-16% \n
\n
\n
\n
\n
\n
printing is becoming easier with the latest IOS update. The interesting thing is this is no different than an online experience. The phone has become an extension of my desktop experience\n
printing is becoming easier with the latest IOS update. The interesting thing is this is no different than an online experience. The phone has become an extension of my desktop experience\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
It’s primarily a younger consumer that wants mobile coupons\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
According to Forrester researcher Julie Ask Loyalty cards are the easiest to use\n
\n
\n
\n
\n
\n
Assuming you have solved some of the backend equations there are still front of house hardware issues. Although this is changing rapidly most phones in market cannot reproduce a 1D bar code that is readable on the majority of phones. 2D codes are almost completely out of the equation. The good news is retailers can upgrade to these handheld 2D scanners for less than $100 each.\n
Ok, we have solved the hardware issues. But we still have clearing house issues of authenticating and redeeming the coupon on the phone. Until retailers go fully digital challenges will continue to abound\n
\n
\n
\n
A beast of burden created by crossing two things that weren’t originally meant to be used together…\nSort of like a peanut butter cup….\n
\n
\n
\n
\n
Doing coupons are great but being able to do subscriptions, surveys and promotions without having to spend additional media dollars to engage them. This is something you can’t do with traditional or digital coupons. In addition there is the measurement opportunities. This is where we think this kind of couponing gets really great. We have been playing with this for a while and what we do is \n
\n
\n
\n
\n
Its not all doom and gloom however. There are a number of forward thinking retailers that addressed these issues over the last few years\n