Digsite Webinar | Moving Beyond In-Person Research: How to Use Online Video Insights for In-Context Learning | 6/4/19

1. MOVING BEYOND IN-PERSON RESEARCH:
How to Use Online Video Insights
for In-Context Learning

2. About Digsite
Digsite Sprints SocialFind SmartReporting
Smarter,
Faster
Qualitative
Research

3. Your Speakers
3
Monika Wingate
CEO and Co-Founder
Digsite
Jennifer Vogel
VP of Marketing
Voxpopme
Your Speakers

4. Qualitative
Research Is
More
Relevant
Than Ever

5. Why
Qualitative
Research is
Critical
Find more targeted audiences
Capture richer context
Collaboratively learn
Read body language
Build team empathy

6. In-Person Qualitative Methods Can’t Keep up
with the Speed of Decision Making
6
$90k per day opportunity cost!

7. Challenges
with
In-Person
Cost Set-Up
Schedule Analysis

8. How Online Video is
Improving on In-Person
Research

9. 9
The World is Changing: Enter Video

10. Video Meets Research Needs in New & Better Ways
Find more targeted audiences
Capture richer context
Collaboratively learn
Read body language
Build team empathy
Day
3
BIAS
No Travel
In-The-Moment
Private
Iterative
Clip Reels

11. Unmoderated Video Tasks
(Up to 10 Minutes)
Moderated Live Video Interviews
(15 to 60 min)
Types of Video Activities

12. 12
Pre-Work Video Task/Interview Follow-up Feedback
Video Sprints: Multiple Consumer Touchpoints

13. Incorporating
Video into All
Stages of
Research

14. Video
Has Overcome
In-Person
Challenges
$500+ PP
Weeks
Fixed
Manual
Analysis
$35+ PP
Days
Flexible
Scalable
Tools
In-Person Video
Cost
Set-Up
Schedule
Analysis

15. 15
Online Platforms Make Video Insights Easy
Digsite
• Automated recruiting
• Ease of scheduling
• Moderated or unmoderated
• Instant reporting from
transcripts
Voxpopme
• Fast video QA/analysis
• Theme/sentiment analysis
• Search across video library
• Instant clip reel creation

16. 16
Automated Human Transcripts
Theme Analysis
Automated Tools Speed up Analysis

17. She is absolutely excellent.
I was able to secure a million dollars in
investments. All you have to do is be a bit
disciplined. It was very successful for me.
Elizabeth
New Concord
NPS 10
Video Feedback vs. Text Verbatims

18. 19
Video Creates a Better Level of Engagement

19. Goal: Improve Insurance
Quoting
Solution:
• Remote unmoderated
interviews to learn
customer pain points
• Empathy Workshop to co-
create solutions
• Sprint Community to
optimize concepts
• Live video interviews to
test solutions
Case Study:
Customer Experience

20. 21
Case Study: Beverage Concept Testing

21. 22
Goal: Bring Innovation
to Shredded Cheese
Solution:
• Sprint Community
• Shipped product
• Video “unboxing”
• Consumer inspired
name, package,
positioningCase Study:
Product Innovation

22. Be open to
collaboration
Be clear
about your
objectives
and
challenges
Create a plan
with defined
success
metrics
Test and
validate
Review and
Improve
Top Five Considerations for Incorporating
Video Feedback into your Research

23. Tips for Getting
Started with
Video Insights
Build a case for ROI
Identify pilot project
Consider live + unmoderated
Build excitement with initial videos
Clip reels for storytelling

24. 25
Questions? Monika Wingate
CEO and Co-Founder
Digsite
Jennifer Vogel
VP of Marketing
Voxpopme