Jane Boutelle of Digsite presents on how to bring agile insights into product development. She discusses how agile principles like rapid prototyping and tight consumer feedback loops can help build products as companies learn. Boutelle describes how Sub-Zero uses Digsite's platform and Consumer Insight Communities to test products through various stages from initial prototypes to post-launch feedback. This helps identify issues early, allow controlled experiments, and engage participants. Sub-Zero found this approach prevented $2.5 million in warranty claims and expects a 250% return on investment in claims alone.