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Webinar: How to Create an Effective Agile Insights Team
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- 15. User Stories As a <type of person>, when I <job to be done>, I want < some goal > so that < some reason >. Source: https://www.mountaingoatsoftware.com/agile/user-stories Source: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done • Brainstorm • Prioritize • Build • Iterate
- 16. Daily Stand-Ups 1. What did you do yesterday? 2. What will you do today? 3.Are there any impediments in your way? Source: https://martinfowler.com/articles/itsNotJustStandingUp.html Source: https://www.mountaingoatsoftware.com/agile/scrum/meetings/daily-scrum
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- 25. Putting It All Together…Your First Sprint Forming The Team • Cross functional group of 4-8 people • Includes product owner, developer designer, researcher, etc. •Team has ownership to make all decisions within the sprint Scheduling The Sprint • Determine a timeline and deadlines for the sprint • Determine when your daily stand-ups will be Pre-Sprint Preparation • Set up your Kanban board, sprint calendar and collaboration channel • Plan resources for your agile qual. community as needed The Sprint • Map out the problem and prioritize where you will focus • Sketch competing ideas and solutions on paper • Turn ideas and solutions into a hypothesis • Build a high fidelity prototype • Test your prototype with real users Retrospective • Evaluate the success of your sprint • Determine priorities for your next sprint • Determine process improvements for your next sprint
- 26. Achieved 10X Improvements • Cut research cost per interviewee by 90% •Able to complete 10 times more research studies for the same budget • Improved average study time from 3-6 weeks to 3-6 days $0.00 $500.00 $1,000.00 $1,500.00 Traditional Methods Agile Sprints Average Cost per Interview Source: https://www.digsite.com/blog/how- insights-teams-build-agile-qualitative-research
- 27. Pella Results Pella Results 1. Deeper understandingof what consumers think • Learning builds upon what you have learned in the past 2. Cost savings • Reduction of almost 85% on cost per respondent per each idea 3. Time savings • Reduced time of testing multiple concepts by roughly 50% Source: https://www.digsite.com/blog/how-focusing-on-faster-insights-can-deliver-better-results
- 28. “ The studies conducted in Digsite were a crucial part to getting iterative, consumer- centered input in order to make strategic decisions.” Lean Growth Strategist at The Garage Group ü Honest, real-time results: Highly-targeted participants provide feedback that you can trust. ü Multi-day, sequential research studies: Gain consumer feedback throughout the process. üCost-efficient: The cost per community participant is much lower than traditional focus groups. ü Iterative process: Moderators and client observers can probe consumers in real-time. Source: https://www.digsite.com/how-a-cpg-brand-built-a-consumer-driven-innovation-pipeline-in-two-weeks
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