Retail Transformers Panel: Enabling Business Transformation With Innovation L...G3 Communications
2015 Retail Innovation Conference panel
Panelists:
Scott Emmons, Head of Neiman Marcus Innovation Lab, Neiman Marcus
Kandis Yoakum, Content Curator, Zappos
Moderator:
Alicia Fiorletta, Senior Editor, Retail TouchPoints
Digital transformation: the future of retailMosoco Ltd
The document discusses opportunities for digitizing and transforming the retail experience through smart and digital technologies. It explores how consumer shopping behaviors are changing with increased online shopping and same-day delivery expectations. It then outlines several digital strategies and technologies retailers can adopt to enhance the in-store and online shopping experience, such as implementing Wi-Fi, augmented reality mirrors, mobile POS, beacon marketing, and personalizing products. The document also discusses how these digital tools can be used to combat showrooming, track customers, manage inventory, and transform underused real estate like vacant lots.
There is enormous change happening in-store. Endless aisles, mobile POS, pop-up branding, interactive store windows, web-connected kiosks, virtual try-on, flash sales, augmented packaging. Add consumer invention into the mix, and we see almost daily acts of spontaneous experience innovation – show-rooming, social shopping, buy anywhere/ship anywhere.
But where many retailers are missing the mark is when they try to apply on-line strategies to the in-store environment.
The two experiences are entirely different.
This document discusses digital tools in retail spaces and what constitutes innovation. It provides examples of digital in-store technologies that lacked benefits or understanding of retail needs. The document advocates focusing on enhancing the sensory and human aspects of in-store shopping. It outlines five main goals for digital in-store solutions: to show, guide, help sell, entertain customers and provide an interactive directory. The overall message is that digital should complement but not replace the in-store experience.
The document discusses best practices for using location-based technologies like beacons in retail. It describes how Point Inside helps retailers implement these solutions by providing tools to digitize floor plans, deploy beacons, and monitor their performance. It also presents a case study of how Nebraska Furniture Mart used Point Inside's platform to implement beacons and mobile wayfinding across their large Texas stores, resulting in increased traffic, revenue, and sales.
Retail Transformers Panel: Enabling Business Transformation With Innovation L...G3 Communications
2015 Retail Innovation Conference panel
Panelists:
Scott Emmons, Head of Neiman Marcus Innovation Lab, Neiman Marcus
Kandis Yoakum, Content Curator, Zappos
Moderator:
Alicia Fiorletta, Senior Editor, Retail TouchPoints
Digital transformation: the future of retailMosoco Ltd
The document discusses opportunities for digitizing and transforming the retail experience through smart and digital technologies. It explores how consumer shopping behaviors are changing with increased online shopping and same-day delivery expectations. It then outlines several digital strategies and technologies retailers can adopt to enhance the in-store and online shopping experience, such as implementing Wi-Fi, augmented reality mirrors, mobile POS, beacon marketing, and personalizing products. The document also discusses how these digital tools can be used to combat showrooming, track customers, manage inventory, and transform underused real estate like vacant lots.
There is enormous change happening in-store. Endless aisles, mobile POS, pop-up branding, interactive store windows, web-connected kiosks, virtual try-on, flash sales, augmented packaging. Add consumer invention into the mix, and we see almost daily acts of spontaneous experience innovation – show-rooming, social shopping, buy anywhere/ship anywhere.
But where many retailers are missing the mark is when they try to apply on-line strategies to the in-store environment.
The two experiences are entirely different.
This document discusses digital tools in retail spaces and what constitutes innovation. It provides examples of digital in-store technologies that lacked benefits or understanding of retail needs. The document advocates focusing on enhancing the sensory and human aspects of in-store shopping. It outlines five main goals for digital in-store solutions: to show, guide, help sell, entertain customers and provide an interactive directory. The overall message is that digital should complement but not replace the in-store experience.
The document discusses best practices for using location-based technologies like beacons in retail. It describes how Point Inside helps retailers implement these solutions by providing tools to digitize floor plans, deploy beacons, and monitor their performance. It also presents a case study of how Nebraska Furniture Mart used Point Inside's platform to implement beacons and mobile wayfinding across their large Texas stores, resulting in increased traffic, revenue, and sales.
The document discusses how digital technology can enhance the in-store shopping experience. It provides examples of companies that have successfully integrated digital and physical retail, such as Samsung's 837 store which focuses on interactive experiences. The presentation outlines strategies like using digital signage to slow customers down in the store, digital sales floors to expand product selection, and client profiles to provide personalized service. It also discusses the rise of pop-up stores and new retail models like Amazon Go that blur online and offline commerce. The key takeaways are that the customer journey should converge online and offline, retail should focus on creating interactive and experiential shopping, and partnerships are important to achieve an omnichannel experience.
IoT and the Retail Marketplace: Bringing IoT, Wearables, and Smart Devices to...WithTheBest
This document discusses bringing IoT, wearables, and smart devices to retail. It outlines Amp Consulting's expertise in consumer electronics. The presentation agenda includes defining IoT, discussing the retail landscape and structure, and how to work with retailers. IOT is defined differently for retail ("retail IoT") than other industries. Major retailers like Amazon and Walmart are discussed. Successful strategies include understanding the retailer's customer and tying products to larger initiatives. The key factors to a successful product launch include validating demand and getting early feedback.
The document outlines 5 key retail trends to watch in 2018: 1) adopting a client-centric approach, 2) using augmented stores with data analytics for personalization, 3) automating stores with AI for computer vision and mobile apps, 4) growing voice commerce with devices like Alexa, and 5) using robots for inventory management and efficient store operations. Emerging technologies like AI, voice applications, and robots will require retailers to improve the customer experience across all touchpoints and compete with pure online strategies.
The sharing economy is changing service deliveryLuisella Giani
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
This document discusses the changing retail landscape and the need for physical retailers to adapt to the mobile-first age. It notes that brick-and-mortar retail is under pressure from trends like showrooming and the growth of e-commerce giants like Amazon. However, digital technologies can help physical retailers compete by creating engaging in-store experiences optimized for mobile. The document advocates an approach focused on shopper data and personalization to attract and engage customers throughout their shopping journey.
The document discusses how retail is changing in the digital age. It identifies 4 key themes: the democratization of commerce, blurred lines between shopping and buying, the horizontalization of commerce, and the storefront being everywhere through digital channels. It argues that retailers need a holistic strategy for selling and building relationships in this new environment. Specifically, they should focus on using technology to reimagine their role and maximize their brand's experience for customers in the modern digital era.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
What's In Store for In-Store Digital - BWW - 2009Michael Stich
Today’s consumers live in a digital world.
Product reviews, price comparisons, and smart recommendations are their baseline expectations. And consumers are more time-crunched than ever, with leisure time declining from 26 hours per week in 1973 to 16 today according to a recent Harris Poll. With more to do, and less time to do it in, it’s no wonder that today’s consumers demand greater personalization and selection in the products they buy, and more efficiency in how they buy them.
Retailers are working to meet these needs by bringing digital inside the store and are seeking in essence to become a “Digital Concierge” that guides and serves the shopper. However, bringing digital conveniences into the store is a complicated challenge, one that requires the right principles to succeed.
In this presentation, Bridge Worldwide provides a landscape assessment and framework with seven principles for success for Digital In-Store.
Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company; however, the world of B2B marketing is changing rapidly! Here are the top 5 myths revealed in recent findings which every B2B marketer should know.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The document discusses in-store digital retail and the changing retail landscape. It provides 6 research highlights from a study on in-store digital experiences. The highlights show that mobile tools and omni-channel shopping capabilities are widespread but interactive tools and cross-channel storytelling need more focus. The study also identifies 5 truths for the future of retail, including that physical and digital spaces have collapsed, stores still matter for services and interaction, and experiences need to be participatory and built around themes.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GORDON DAVIDSON, CEO, Cloverleaf
JAMIE GLIDDEN, Dir., North America Retail, Dell Technologies
GABI ZIJDERVELD, CMO, Affectiva
Li & Fung is a global supply chain company that provides sourcing and logistics services to over 8,000 retailers in over 100 countries. Its CEO, Spencer Fung, outlined its goal to create the supply chain of the future and improve the lives of one billion people. Key themes of its three-year plan include speed, innovation, and digitalization. The company is investing in new technologies like virtual design and digital stores to drive more efficient and data-driven product development and sales.
This document discusses the opportunities for digital transformation in retail. It notes that only 20% of retailers are studying the mobile customer journey and over half of digital leaders cite evolving customer behaviors as a catalyst for change. Artificial intelligence can help improve the customer experience. By 2020, 100 million consumers will shop using augmented reality. Retail is undergoing disruption and customer expectations are shifting. Digital transformation can help retailers transform products, empower employees, optimize operations and engage customers. Examples are provided of companies like Netflix, Carlsberg, and ASOS that have seen benefits from digital transformation including significant revenue growth. The document emphasizes that culture is important for transformation success and discusses the need for a growth mindset, diversity, and digital literacy. Speakers
Bridging the gap between bricks and mortar and digitalStarTrack
Retailers are starting to close the gap between bricks and mortar and digital sales: the brigital divide. It's about letting the customer choose their preferred style of interaction and creating seamless pathways between these modes.
Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall ...PerformanceIN
For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative.
Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves.
Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.
The document discusses how digital technology can enhance the in-store shopping experience. It provides examples of companies that have successfully integrated digital and physical retail, such as Samsung's 837 store which focuses on interactive experiences. The presentation outlines strategies like using digital signage to slow customers down in the store, digital sales floors to expand product selection, and client profiles to provide personalized service. It also discusses the rise of pop-up stores and new retail models like Amazon Go that blur online and offline commerce. The key takeaways are that the customer journey should converge online and offline, retail should focus on creating interactive and experiential shopping, and partnerships are important to achieve an omnichannel experience.
IoT and the Retail Marketplace: Bringing IoT, Wearables, and Smart Devices to...WithTheBest
This document discusses bringing IoT, wearables, and smart devices to retail. It outlines Amp Consulting's expertise in consumer electronics. The presentation agenda includes defining IoT, discussing the retail landscape and structure, and how to work with retailers. IOT is defined differently for retail ("retail IoT") than other industries. Major retailers like Amazon and Walmart are discussed. Successful strategies include understanding the retailer's customer and tying products to larger initiatives. The key factors to a successful product launch include validating demand and getting early feedback.
The document outlines 5 key retail trends to watch in 2018: 1) adopting a client-centric approach, 2) using augmented stores with data analytics for personalization, 3) automating stores with AI for computer vision and mobile apps, 4) growing voice commerce with devices like Alexa, and 5) using robots for inventory management and efficient store operations. Emerging technologies like AI, voice applications, and robots will require retailers to improve the customer experience across all touchpoints and compete with pure online strategies.
The sharing economy is changing service deliveryLuisella Giani
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
This document discusses the changing retail landscape and the need for physical retailers to adapt to the mobile-first age. It notes that brick-and-mortar retail is under pressure from trends like showrooming and the growth of e-commerce giants like Amazon. However, digital technologies can help physical retailers compete by creating engaging in-store experiences optimized for mobile. The document advocates an approach focused on shopper data and personalization to attract and engage customers throughout their shopping journey.
The document discusses how retail is changing in the digital age. It identifies 4 key themes: the democratization of commerce, blurred lines between shopping and buying, the horizontalization of commerce, and the storefront being everywhere through digital channels. It argues that retailers need a holistic strategy for selling and building relationships in this new environment. Specifically, they should focus on using technology to reimagine their role and maximize their brand's experience for customers in the modern digital era.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
What's In Store for In-Store Digital - BWW - 2009Michael Stich
Today’s consumers live in a digital world.
Product reviews, price comparisons, and smart recommendations are their baseline expectations. And consumers are more time-crunched than ever, with leisure time declining from 26 hours per week in 1973 to 16 today according to a recent Harris Poll. With more to do, and less time to do it in, it’s no wonder that today’s consumers demand greater personalization and selection in the products they buy, and more efficiency in how they buy them.
Retailers are working to meet these needs by bringing digital inside the store and are seeking in essence to become a “Digital Concierge” that guides and serves the shopper. However, bringing digital conveniences into the store is a complicated challenge, one that requires the right principles to succeed.
In this presentation, Bridge Worldwide provides a landscape assessment and framework with seven principles for success for Digital In-Store.
Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company; however, the world of B2B marketing is changing rapidly! Here are the top 5 myths revealed in recent findings which every B2B marketer should know.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The document discusses in-store digital retail and the changing retail landscape. It provides 6 research highlights from a study on in-store digital experiences. The highlights show that mobile tools and omni-channel shopping capabilities are widespread but interactive tools and cross-channel storytelling need more focus. The study also identifies 5 truths for the future of retail, including that physical and digital spaces have collapsed, stores still matter for services and interaction, and experiences need to be participatory and built around themes.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Presentation from Retail’s BIG Show, January 15-17, 2017.
GORDON DAVIDSON, CEO, Cloverleaf
JAMIE GLIDDEN, Dir., North America Retail, Dell Technologies
GABI ZIJDERVELD, CMO, Affectiva
Li & Fung is a global supply chain company that provides sourcing and logistics services to over 8,000 retailers in over 100 countries. Its CEO, Spencer Fung, outlined its goal to create the supply chain of the future and improve the lives of one billion people. Key themes of its three-year plan include speed, innovation, and digitalization. The company is investing in new technologies like virtual design and digital stores to drive more efficient and data-driven product development and sales.
This document discusses the opportunities for digital transformation in retail. It notes that only 20% of retailers are studying the mobile customer journey and over half of digital leaders cite evolving customer behaviors as a catalyst for change. Artificial intelligence can help improve the customer experience. By 2020, 100 million consumers will shop using augmented reality. Retail is undergoing disruption and customer expectations are shifting. Digital transformation can help retailers transform products, empower employees, optimize operations and engage customers. Examples are provided of companies like Netflix, Carlsberg, and ASOS that have seen benefits from digital transformation including significant revenue growth. The document emphasizes that culture is important for transformation success and discusses the need for a growth mindset, diversity, and digital literacy. Speakers
Bridging the gap between bricks and mortar and digitalStarTrack
Retailers are starting to close the gap between bricks and mortar and digital sales: the brigital divide. It's about letting the customer choose their preferred style of interaction and creating seamless pathways between these modes.
Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall ...PerformanceIN
For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative.
Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves.
Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.
This document discusses how retailers can turn consumer data into actionable business intelligence to uncover customer potential. It provides examples of how retailers like Michael Hill and Crabtree & Evelyn have used foot traffic analysis tools to optimize staffing levels, measure marketing campaign performance, and improve sales. Integrating data from customer counting, transactions, and mobile connectivity allows retailers to better understand customer behavior and identify opportunities to increase sales and profits.
The document outlines 8 trends that will define retail in 2016: 1) brick-and-mortar retailers will need to adapt to the rise of ecommerce; 2) retailers need to better understand changing customer behavior; 3) experiences will determine brand success across channels; 4) businesses need customer-centric infrastructures and data sharing; 5) on-demand services will shape customer expectations; 6) shopping will combine retail and entertainment; 7) the Internet of Things can enhance customer experiences; 8) mobile device data provides new insights into shopper behavior. Retailers who act on these insights through customer intelligence solutions can increase profitability in the challenging retail environment.
Marketing Plan for Android App- Footfall for AllRhythm Tyagi
FootFall For All aims to provide retail analytics to retailers in India by tracking customer movements and behavior inside physical stores. It will offer various products and services through a mobile app to give retailers insights like conversion rates, time spent in different zones, and maximum traffic hours. The goal is to help retailers improve effectiveness and profitability. The target market is large retail chains in India, and the strategy is to position FootFall For All as a one-stop solution for retail analytics through a simple yet powerful mobile app. Pricing will start from basic to premium packages based on store size and features. The company will promote its solution through word of mouth, social media, and low cost promotions.
How Big Retail Deploys Social CommercePaul Marsden
This document outlines 15 solutions for how big retailers are deploying social commerce. Some of the key solutions discussed include helping customers connect with brands on social media and within stores, driving foot traffic through location-based check-ins and group buying platforms, running loyalty programs and special deals through social media, and promoting new products and lines on flash sale and video sharing sites linked to online stores. The document is a guide to different social media strategies being used in the retail industry.
This document outlines a marketing proposal that includes the following sections:
- Market size and competition in the industry
- Challenges and business opportunities
- Audience personas that the proposal targets
- Details on the consumer journey and content strategy
- A channel mapping and investment breakdown for paid, owned, and earned marketing tactics
- Objectives, content, roles and measurement metrics for the marketing channels and tactics
Augmented Reality Marketing; a Revolutionary Sales TechnologyHidden Creative
‘Sales Technology: Selling With Augmented Reality’ is the second in a series of reports by Hidden Creative and has been launched today to investigate how the technology supports every step along the sales and marketing cycle.
Our first and widely acclaimed report ‘Augmented Reality marketing strategies: how to guide for marketers’ [insert link] set out to outline why the technology has real and tangible marketing uses.
This new report looks at how augmented reality can provide sales people with an impressive aide to enhance selling, sales pitches, presentations and other collateral.
This is Service Design in 25 useful toolsTijs Wilbrink
This document provides an overview of 25 tools that can be used during different phases of a service design process. It describes tools for exploration, such as stakeholder mapping and customer journeys, tools for creating and reflecting like idea generation and prototyping, and tools for implementation including storytelling and service blueprints. The document encourages the reader to select the most appropriate tools based on their specific problem or opportunity and get started applying service design.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Top 5 Tech Trends Revolutionizing Retail in 2024WWG
In the retail landscape of 2024, the integration and constant improvement of retail technology is required for business success. As per PwC’s findings, nearly 40% of global CEOs have expressed concerns about the economic viability of their businesses without making any changes to their current course. Nowadays, the retail industry is constantly going through changes brought with the wind of digital transformation. Those changes are requirements for industry survival.
To find out more about this year retail trends read our recent article https://rebrand.ly/qvn1eq5
The document discusses Karl Lagerfeld's view that fashion is about embracing change. It then provides statistics on the growth of e-commerce in the global fashion industry, noting that online sales now account for 44% of total fashion sales. The remainder of the document outlines issues small retailers face and introduces 1ClickFashion as a solution that allows retailers to easily sell online and integrate physical and digital shopping.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
5 Simple Tools for Mobile Wallet MarketingKim Stuart
Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
The speed with which the digital revolution rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring out social and e-commerce and then mobile hit and we had to start all over again.
We scrambled, letting the dizzying array of devices, jargon, and acronyms intimidate the hell out of us. We were on edge. With digital budgets nearly doubling each year in China, we felt like we were riding the tiger. We hit the panic button. We set up “digital divisions”, hired “digital people”, and charged our chief talent officers to write jargon-filled employment ads for outsider “digital pirates”. We hoped an influx of “digital people” would save us and our campaigns.
In 2014, however, the avalanche of digital change is beginning to abate a bit, making this the year to turn the corner on digital paranoia and begin to do really great work with a significant digital component. First, digital growth rates are coming back to earth. eMarketer forecasts digital growth rates in China will drop another 50% in 2014 and even drop into the single digits by 2017.
These rapidly dropping growth rates give brand marketers breathing room in 2014 to better align their budgets to match the shift of eyeballs to digital.
Second, smartphones and tablets are no longer “future” devices, but instead they have become a familiar and ordinary part of our everyday lives. Like our target demographics, we use smartphones and tablets on a daily basis, and better understand how to harness these platforms for effective brand communication.
Finally, as the digital dust settles, brand marketers are coming to realize that the core of advertising – great content delivered to audiences at scale – has not changed. The few so-called digital specialists we brought onboard are helping us to migrate great content and campaigns onto new platforms and measure results. We have learned, however, that great campaigns cannot be outsourced to “digital pirates”.
2014 is a year for brand marketers to realize the value of their work at the heart of advertising, and put themselves into the digital driver seat.
With the stage set to make 2014 the “catch up” year for digital in China, the aim of this “playbook” is to help brand marketers raise their digital IQs over the course of 2014 in sensible and measured ways. We have created a checklist of 8 “must-dos in digital for 2014” to be spaced out over the course of the year. The playbook can help brand marketers prioritize and become familiar with new tools and opportunities presented by digital, and to inspire and guide, rather than to overwhelm.
Fifth Gear is a company based in Indianapolis that provides outsourced retail business services, ecommerce technology services, and online marketing support. It has been in business since 1983 and employs over 500 people across facilities in Indiana, Missouri, and Pennsylvania. The document discusses the challenges of measuring marketing efforts across multiple online retail channels, emerging trends like social commerce and mobile commerce, and the importance of analytics for data-driven decision making.
This document provides an agenda and overview for a presentation on procurement essentials and e-commerce success. The presentation will cover strategic developments in e-commerce and multi-channel retail, including planning, challenges, requirements gathering, requests for proposals, supplier selection, and return on investment. It will also discuss the growth of mobile commerce and need for retailers to plan for cross-channel strategies that provide a seamless customer experience across online and offline channels.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
My name is John Smith. I am 35 years old and I live in New York City. I have worked as a software engineer for the past
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
Exhibitor Insights session. Monday, January 16, 2017
Creating MEaningful Experiences - Unifying Digital Journeys
Hari Shetty, Wipro'
Dawn Gillis, 7-Eleven, Inc.
George Anderson, RetailWire
Ratnakar Lavu, Kohl's
Deloitte has been tracking and measuring digital influence on retail sales since 2012 and this year’s study has uncovered some new consumer behaviours:
- Digital influenced consumers buy more and spend more;
Not all retail categories are equal;
- Consumers prefer to use their own devices for assistance in store;
- Consumers are hunters, not gatherers once they arrive in-store.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
Isobar is a digital agency that delivers digital transformation through creativity. They build brands and digital experiences, construct digital ecosystems, and create new digital products. Isobar is recognized as an industry leader and has won several awards. They offer consultancy expertise through practices like marketing intelligence and omni-channel commerce. Isobar works with many large clients around the world, providing digital services. The document discusses the state of ecommerce today and how it is moving towards a more intelligent and borderless economy powered by new technologies like voice and cognitive capabilities.
1) Reliance Retail deals with after-sales service, maintenance, demonstrations, installation, and extended warranties under their brand Reliance ResQ. They also launched a website this year to provide store details.
2) They retail major brands like Sony, Samsung, LG, and others across categories like LCDs, laptops, phones, cameras, and ACs, which are fast selling products.
3) They have their own private labels mainly for accessories and smaller products, but also allow customers to choose between private labels and other brands.
1) Reliance Retail deals with after-sales service, maintenance, demonstrations, installation, and extended warranties under their brand Reliance ResQ. They also launched a website this year to provide store details.
2) They retail major brands like Sony, Samsung, LG, and others across categories like LCDs, laptops, phones, cameras, and ACs, which are fast selling products.
3) They have their own private labels mainly for accessories and smaller products, but also allow customers to choose between private labels and other brands.
Similar to First-Hand Accounts Panel Bricks Get Digital: Redefining The Physical Store #RIC15 (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Experiential retail through in-store events and classes is an growing trend for retailers. A survey of retailers found that most have held events and classes in the past in order to build their brand, drive revenue, and increase customer engagement. However, planning and executing these experiential activities can be challenging for retailers. Common challenges include budgeting, developing strategies, promotion, and requiring pre-registration. Looking ahead, retailers plan to continue or increase their investments in a variety of event and class types over the next two years as experiential marketing is seen as a way to increase sales, traffic, and customer loyalty.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
This document summarizes a presentation on personalized marketing strategies. The presentation discusses how personalization can increase engagement by greeting customers by their first name, but that personalization requires more than just greetings. It provides five examples of personalization: 1) segmenting audiences into smaller lists, 2) using multiple communication channels, 3) tailoring content dynamically, 4) gathering user preferences, and 5) using machine learning. The presentation was given by Katie Staveley from Mautic, who discussed how their marketing automation platform can be used to enable personalized experiences across digital channels.
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.
The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
5. #RIC15
Josh Mar3
Point Inside
Our
Panelists
Rafeh Masood
DICK’S Spor3ng Goods
Alicia FiorleHa
Retail TouchPoints
MODERATOR
6. #RIC15
The
Store
Is
S,ll
The
Star
In
2014,
7%
of
retail
sales
were
online.
The
remaining
93%
took
place
in
stores
7. #RIC15
Digital
Influence
Is
Increasing
Digital
channels
will
influence
$2.2
trillion
in
brick-‐and-‐mortar
sales
by
the
end
of
2015
Deloi&e,
Naviga-ng
The
Digital
Divide
10. #RIC15
Mobile
Especially
Is
Having
An
Impact
In
2014,
mobile
influenced
28%
of
in-‐store
sales,
versus
only
5%
in
2012.
Deloi&e,
Naviga-ng
The
Digital
Divide
11. #RIC15
Are
The
Days
Of
‘Showrooming’
Over?
Digital
consumers
are
30%
less
likely
to
use
mobile
devices
to
compare
prices
in-‐store
than
they
were
a
year
ago
Deloi&e,
Naviga-ng
The
Digital
Divide
12. #RIC15
Did
Showrooming
Ever
Exist?
“People
who
use
digital
while
they
shop
in-‐store
convert
at
a
20%
higher
rate
compared
to
those
who
do
not
use
digital
as
part
of
the
shopping
process.
"
Deloi&e,
Naviga-ng
The
Digital
Divide
13. #RIC15
Inspira,on
Browse
&
Research
Select
&
Validate
Purchase
&
Pay
Return
&
Service
Defining
‘Mobile
Moments’
Deloi&e,
Naviga-ng
The
Digital
Divide
16. #RIC15
Connec,ng
Mobile,
Home
And
The
Store
As
DICK'S
moves
into
new
markets,
online
sales
in
surrounding
ZIP
codes
increase
by
approximately
50%
Internet
Retailer
17. #RIC15
A
Hands-‐Free
Future
With
Wearables
31%
of
consumers
are
comfortable
with
brands
pushing
adver,sements
and
offers
to
wearable
tech
if
the
messages
are
extremely
targeted,
personalized
and
contextual.
Boxever
18. #RIC15
Predic,ons
&
Final
Best
Prac,ces
By
2020,
digital
influence
will
be
over
90%
Deloi&e,
Naviga-ng
The
Digital
Divide