Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.

1. Retail – Beyond Omnichannel
Mark Thomson
Director of Retail & Hospitality EMEA
Zebra Technologies

2. First barcode printer
and changed focus to
speciality, on-demand
labelling ticketing
systems
Acquired
Comtec Information
Systems, a leading
provider of wireless
mobile printers
Introduced its IoT
platform, Zatar®, and
the Zebra
MotionWorks® Sports
solution. Acquired Hart
Systems
Transferred
manufacturing to United
States from Asia, opened
its European sales office
and had its initial public
offering (NASDAQ:ZBRA)
1969 1982 1986 1991 1998 2000 2007 2013 2014 2015
Anders Gustafsson
appointed CEO
Founded as Data
Specialties by Ed Kaplan
and Gary Cless
World’s first thermal
printer for on-demand
barcode labelling and
changed its name to
Zebra Technologies
Merged with
Eltron International,
a provider of desktop
printers and Photo ID
card printers
Announced agreement to
purchase the enterprise
business from Motorola
Solutions Inc.
Launched
new brand as
combined
company
Zebra through the Years
2

3. Key Technology Offerings
3
Cloud-based
Device Management
Data Capture
RFID
Wireless LAN
Location
and Motion
Sensing
Card
Printing
Mobile
Computing
Barcode
Printing

4. RFID
Zebra Products Overview
Asset Identification & Tracking
4
Printers & Services
RFID
Industrial High Performance
& Midrange
Card
Mobile Desktop Kiosk
Print Engines
RFID
Encoders
Supplies Software
Speciality
Card Printer
Zatar Link-OS
CardStudio
ZebraCare

5. Mobile Computing
Zebra Products Overview
Enterprise Visibility & Mobility
5
Data Capture
Industrial Mobility Customer Facing
Field Mobility Software
RFID
Handheld Engines
RhoMobile
Suite
Workforce
Connect
Hands Free

6. Services
Zebra Products Overview (Cont.)
Enterprise Visibility & Mobility
6
WLAN
Security and
Location Platform
Intelligent Infrastructure:
Platforms, Controllers and AP
Software
Network
Implementation
Application
Implementation
Network
Optimization
Technical
Support
Device and Asset
Management
Network Infrastructure
Management
Device Repair

7. “we have seen more change in the
retail industry in the last five years
than in the previous 25”
Andy Clarke CEO ASDA

9. Amazon Challenges the Retail Norm
• Amazon's Farmer's Market Direct program delivers quality locally
grown, fresh produce to your door in Los Angeles, Orange and San
Diego counties
• Amazon is rolling out a one-hour restaurant delivery service in Seattle
• Amazon's one hour package delivery service will continue to expand
from NYC
• Amazon Fresh continues to expand delivery of groceries in major
markets
• Amazon has filed a patent on customer pickup boxes that can be
mounted in buses
• Amazon is now using the US Postal Service for special Sunday
deliveries
9 Zebra Confidential: For Internal Use Only

10. 10
From one-click to no-click – retailers overcome online and instore barriers
Retailers are also looking to add additional convenience into the home – with built-in loyalty
The State of UK Retail in 2020: Connected retail trends

12. ONE STORE
12

13. Delivery
13

14. Delivery

15. 15
Brand Experience

16. 16
Brand Experience

17. LOYALTY GOES MOBILE
©M&S

18. HOINTER
18 Zebra Confidential: For

19. ENGAGEMENT & INTERACTION

20. Scan and go

22. Wi-Fi LAYER
▶ Leverage
existing WLAN
infrastructure
▶ 5-10m accuracy
▶ Ideal for presence
and zone (dept)
BLUETOOTH SMART
LAYER
▶ Provides GPS-style
accuracy indoors
▶ 3 ft./1 m accuracy
▶ Pinpoint location
▶ Enables the most
personalized services
PRESENCE
Know when a customer
arrives POSITION
Know exactly where a
customer is located
THREE POWERFUL LEVELS OF LOCATIONING
ZONE
Know when a
customer enters
a specific area

23. 23 Zebra Confidential: For Internal Use Only
shoppers with Macy's mobile app will have a chance to walk in
to their local Macy's store and win $1 million in prizes through
"Macy's Black Friday Walk In and Win" game

24. Wearables
24 Zebra Confidential: For Internal Use Only

25. Mobilising Staff

26. 26
WORKER
EXPECTATIONS
Your workers want a tablet with the
same sleek styling as the one they
have at home
WORKER
EXPECTATIONS
ENTERPRISE
REQUIREMENTS
YOUR
BUSINESS
NEEDS…
…devices that are
built for all day
business use
…with enterprise-
class data
capture features
to drive workforce
productivity up
…easy to manage
…and can be
customized to
meet specific job
requirements.
YOUR
WORKERS
WANT…
….A device
with the same
sleek styling
as the
consumer
devices they
use at home
…with the
same easy to
use graphical
applications
…and the
same familiar
interface.

27. Enable Staff
• Inventory counts
• Order management
• Gap analysis
• Product enquiries
• Price lookup
• Merchandising management
• Price mark down
• Incident reporting
• Email
• Shelf edge labelling
• Assisted sales
27 Zebra Confidential: For Internal Use Only

28. IOT/Data in Retail
• Trace products from their source
• Know what is being delivered, when
and what condition it’s in
• Know what’s in stock and where in
store it is
• Know who our customers are, where
they are and what they want
28 Zebra Confidential: For Internal Use Only

29. SOCIAL DATA
29 Zebra Confidential: For Internal Use Only

30. OPERATIONAL DASHBOARD ANALYTICS
“POS LANES NEED TO BE OPENED DUE TO SHOPPER
VOLUME”
DWELL TIME SENSING AND
TRAFFIC FLOW
“4 MINUTES DWELL TIME”
INFRASTRUCTURE INTELLIGENTLY
SENSES THE ENVIRONMENT
GIVING MERCHANDISE A DIGITAL VOICE…
VISIBLE OPERATIONS
30
TRACK MERCHANDISE WITH
ITEM LEVEL RFID
“PALLET & OVERSTOCK TRACKING”

31. ENABLING ASSET INTELLIGENCE
Smarter Devices
Smarter Things
Smart Truck
Door Locks | Contents
Sensing | Connectivity
Smarter Environments
SENSE - ANALYSE - ACT

32. Trend What
Constantly connected
consumers
Consumers are increasingly willing and able to use their mobiles
throughout the path-to-purchase. Smart retailers are finding
ways to accommodate these valuable shoppers and drive sales
across all channels.
The store reinvented The future of stores hinges on their ability to serve customers
across all channels, however, retailers need to understand what
technology will work best for its customers, and where it needs
to be placed.
Evolution of Marketing &
Loyalty
Retailers need to engage is two way conversations across
multiple channels, while earning, not acquiring, the loyalty and
respect of the consumer.
Personalised & Contextualised
Experiences
The demand for more relevant, tailored shopping experiences is
on the rise and is influential in choosing a retailer. Excellent
customer data management will be required.
Cracking the final mile Fulfilment is the differentiator. Speed and reliability is no longer
enough. Providing choice and flexibility will be hugely influential
in consumers’ choice of retailer.
• The State of UK Retail in 2020: Connected retail trends
FIVE key trends impacting retailers through to 2020K
Source: Planet Retail 2015

33. TRANSFORMING EXPERIENCES
33
THE FUTURE?

35. THANK YOU