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Shining A Light On Beacons RIC15
This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.
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Shining A Light On Beacons RIC15
- 1. #RIC15 Shining a Light on Beacons Powering Next Genera6on Retail Experiences
- 2. #RIC15 Shopping is now a mul/channel experience 84% of smartphone users consult their mobile phones while shopping Source: Google Shopper Marke1ng Agency Council #RIC15 64% of brick-‐and-‐mortar retail sales influenced by digital media Source: Deloi8e Digital
- 3. #RIC15 Beacons provide the missing link
- 4. #RIC15 Beacons transmit loca6on informa6on Mobile app listens for beacon signal and delivers targeted content PlaCorm for managing & analyzing campaigns (and beacon networks) API’s for omnichannel data integra6on How it works
- 5. #RIC15 Retail’s ‘beacon’ of hope: Shopping that’s personal Shopping malls see a ‘beacon’ of hope Retailers look to beacons to help in-‐store shopping mirror online Beacons shine in more stores 2015: The Year of the Mobile Beacon The Emergence of Beacons in Retail Everyone’s talking about Beacons How beacons will influence billions in US retail sales
- 6. #RIC15 Free gi1 with purchase! Check out our newest arrivals The ul/mate in “Right Time, Right Place” marke/ng
- 7. #RIC15 Increase conversion and basket size #RIC15
- 8. #RIC15 Enhance shopper experience and increase conversion #RIC15
- 9. #RIC15 Deliver a more personal, engaging and memorable in-‐ store experience #RIC15
- 10. #RIC15 It brought me to departments I might not normally see. It added a fun factor to my shopping experience. It felt like a unique shopping experience designed just for me. Retailers are seeing impressive results Shopper Sa/sfac/on Open/Engagement Offer conversion 90% 60 -‐ 70% 30 -‐ 35% #RIC15
- 11. #RIC15 Beacons are influencing in-‐store shopping behavior 60% 61% 73% Spend more money Visit the store more o_en Increase likelihood to purchase #RIC15
- 12. #RIC15 So, what do you need to know?
- 13. #RIC15 Define and priori/ze business goals Conversion Basket size Category traffic Repeat visits Brand loyalty Customer sa/sfac/on #RIC15
- 14. #RIC15 Carefully think about beacon placements Full store Entrance Key departments or merchandising areas Fifng rooms Checkout areas #RIC15
- 15. #RIC15 Remember the Consumer (It’s about THEM not YOU) Be Transparent Be Relevant Create Value #RIC15
- 16. #RIC15 Mul/ple messages Text-‐heavy designs Too many choices Too much detail Large files/videos Glanceable media & the three second rule #RIC15
- 17. #RIC15 Don’t forget about sales associates
- 18. #RIC15 Test, Measure and Refine #RIC15
- 19. #RIC15 Remember the Consumer! Plan NOW for scale Beacon Security Beacon Mgmt Campaign Mgmt Data Integra/on Audience Reach #RIC15
- 20. #RIC15 What’s Next? Big Data Personaliza/on True Omnichannel Apribu/on Brand Partners Dynamic Offers/Pricing #RIC15
- 21. #RIC15 Ques/ons? Rob Murphy rob@swirl.com #RIC15