This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.

1. #RIC15
Shining
a
Light
on
Beacons
Powering Next Genera6on Retail Experiences

2. #RIC15
Shopping
is
now
a
mul/channel
experience
84%
of
smartphone
users
consult
their
mobile
phones
while
shopping
Source:
Google
Shopper
Marke1ng
Agency
Council
#RIC15
64%
of
brick-­‐and-­‐mortar
retail
sales
influenced
by
digital
media
Source:
Deloi8e
Digital

3. #RIC15
Beacons
provide
the
missing
link

4. #RIC15
Beacons
transmit
loca6on
informa6on
Mobile app listens for
beacon signal and delivers
targeted content
PlaCorm for managing &
analyzing campaigns
(and beacon networks)
API’s for omnichannel
data integra6on
How
it
works

5. #RIC15
Retail’s
‘beacon’
of
hope:
Shopping
that’s
personal
Shopping
malls
see
a
‘beacon’
of
hope
Retailers
look
to
beacons
to
help
in-­‐store
shopping
mirror
online
Beacons
shine
in
more
stores
2015:
The
Year
of
the
Mobile
Beacon
The
Emergence
of
Beacons
in
Retail
Everyone’s
talking
about
Beacons
How
beacons
will
influence
billions
in
US
retail
sales

6. #RIC15
Free
gi1
with
purchase!
Check
out
our
newest
arrivals
The
ul/mate
in
“Right
Time,
Right
Place”
marke/ng

7. #RIC15
Increase
conversion
and
basket
size
#RIC15

8. #RIC15
Enhance
shopper
experience
and
increase
conversion
#RIC15

9. #RIC15
Deliver
a
more
personal,
engaging
and
memorable
in-­‐
store
experience
#RIC15

10. #RIC15
It
brought
me
to
departments
I
might
not
normally
see.
It
added
a
fun
factor
to
my
shopping
experience.
It
felt
like
a
unique
shopping
experience
designed
just
for
me.
Retailers
are
seeing
impressive
results
Shopper
Sa/sfac/on
Open/Engagement
Offer
conversion
90%
60
-­‐
70%
30
-­‐
35%
#RIC15

11. #RIC15
Beacons
are
influencing
in-­‐store
shopping
behavior
60%
61%
73%
Spend
more
money
Visit
the
store
more
o_en
Increase
likelihood
to
purchase
#RIC15

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So,
what
do
you
need
to
know?

13. #RIC15
Define
and
priori/ze
business
goals
Conversion
Basket
size
Category
traffic
Repeat
visits
Brand
loyalty
Customer
sa/sfac/on
#RIC15

14. #RIC15
Carefully
think
about
beacon
placements
Full
store
Entrance
Key
departments
or
merchandising
areas
Fifng
rooms
Checkout
areas
#RIC15

15. #RIC15
Remember
the
Consumer
(It’s
about
THEM
not
YOU)
Be
Transparent
Be
Relevant
Create
Value
#RIC15

16. #RIC15
Mul/ple
messages
Text-­‐heavy
designs
Too
many
choices
Too
much
detail
Large
files/videos
Glanceable
media
&
the
three
second
rule
#RIC15

17. #RIC15
Don’t
forget
about
sales
associates

18. #RIC15
Test,
Measure
and
Refine
#RIC15

19. #RIC15
Remember
the
Consumer!
Plan
NOW
for
scale
Beacon
Security
Beacon
Mgmt
Campaign
Mgmt
Data
Integra/on
Audience
Reach
#RIC15

20. #RIC15
What’s
Next?
Big
Data
Personaliza/on
True
Omnichannel
Apribu/on
Brand
Partners
Dynamic
Offers/Pricing
#RIC15

21. #RIC15
Ques/ons?
Rob
Murphy
rob@swirl.com
#RIC15