The sharing economy is changing service delivery
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It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.
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The sharing economy is changing service delivery
- 1. 11th Strategic Marketing and Branding Forum Amsterdam, April 14th &15th 2016 OMNICHANNEL MARKETING How to achieve a truly integrated multichannel strategy LUISELLA GIANI | @luisella The Sharing Economy is Changing Service Delivery What Can Corporates Learn? Amsterdam, October 14th 2016 LUISELLA GIANI | @luisella
- 2. The global Sharing Economy is the biggest financial phenomenon of the 21st Century. Could generate a potential revenue opportunity worth $335bn worldwide (source PWC 2015) Thought Leader Global@luisella
- 3. 74% smartphones owners use location based services! 47% want to receive mobile coupons from retailers based on their location! 91% of adults have their mobile phones within arm’s reach 24/7! ! Location-targeted campaigns: forecast ad spend of $5.8 bil by 2016! 63% More fun than engaging with traditional companies 83% Agree it makes life more convenient and efficient! 89% Agree is based on trust between providers and users 64% have utilized one or more service in the so-called sharing economy. 22% had actually offered up these services themselves 2% reported negative opinions on the experience Thought Leader Global@luisella 610.000 rooms 88 countries Founded 1919 650.000 rooms 192 countries Founded 2008 Source Pwc/Time
- 4. PARTICIPATION TRACEABILITY COMMUNITY COLLABORATION AUTHENTICITY SUSTAINABILITY TRUST DOING WELL IS DOING GOOD CROWDFUNDING TRANSCENDING SELF-INTEREST Thought Leader Global@luisella SIMPLICITY CREATING TOGETHER SOCIAL DRIVERS: NEW VALUES TRANSPARENCY
- 5. Thought Leader Global@luisella ACCESS IS THE NEW OWNERSHIP 81% 43% Sharing goods less expensive than owning Owning today feels like a burden 57% ECONOMIC DRIVERS
- 6. MOBILE DEVICES AND PLATFORMS HIGH SPEED INTERNET AVAILABILITY EVOLUTION OF PAYMENT SYSTEMS Thought Leader Global@luisella TECHNOLOGY DRIVERS SOCIAL NETWORKING
- 7. NO TRANSACTION COST INCREASED UTILIZATION OF GOODS ON DEMAND SUPPORT PERSONALIZATION LOWER PRICES MULTIMPLE OPTIONS ACCESSIBILITY Thought Leader Global@luisella BENEFITS GOODS “AS A SERVICE”
- 8. MARKETPLACE: RELATIONSHIP BASED ECONOMY PROFILE TRUST COMMUNITY CREATE THE OFFER INTERACTION MODERATORS GAMIFICATION INCENTIVES REPUTATION MESSAGING SYSTEM Thought Leader Global@luisella SIMPLICITY USEFUL COLLABORATION PARTICIPATION SUPPORT 24/7 TRACEABILITY
- 9. EXPATLIFE: 6 countries,13 cities lived in Thought Leader Global@luisella 65 countries visited
- 10. THE FUN THE SOLUTION THE HASSLE
- 11. EXPATGENIUS: EARLY STAGE MARKETPLACE
- 12. EXPATGENIUS: EARLY STAGE MARKETPLACE
- 13. 1 DISCOVERY PHASE: survey 300 expats 2 POSITIONING: identify targets, USP, brand values 3 IDENTITY: define visual and verbal identity 4 ACTIVATION: customer journey, priority touchpoints BUILDING EXPATGENIUS BRAND Thought Leader Global@luisella
- 14. Because Home is Wherever you Arrive Thought Leader Global@luisella
- 15. AWARENESS INTEREST ENGAGEMENT ACTION ADVOCACY VIEW FOLLOW MENTION FOLLOW UP SALE REPLY SUBSCRIBE DM ON SOCIAL MEDIA LEARNING: MARKETING Thought Leader Global@luisella SALES FUNNEL
- 16. Thought Leader Global@luisella LEARNING: USERS ACQUISITION
- 18. Do we really need a CRM? We do have an advanced CMS! Account record Social presence verification Sales potential & prospects Segmentation for marketing campaign and automation Integrated analytics & tracking Historical view Partnerships potential Team collaboration tool Thought Leader Global@luisella
- 19. CRM not only for sales USERS MANAGEMENT 0 2 4 6 8 10 12 PRIORITIES Build relationship with users Thought Leader Global@luisella
- 20. PERSONALIZATION PRICING/SERVICE SUPPORT 24/7 TRANSPARENCY SOCIAL ACCESS EXPERIENCE MOBILE FIRST Thought Leader Global@luisella ONE SIZE DOESN’T FIT ALL SHARING ECONOMY SETS THE BAR FOR SERVICES EXPECTATIONS:
- 21. Thought Leader Global@luisella Are you a player or an enabler?
- 22. April 14- 15, 2016 |#TLG | @ThoughtLeaderGl | @luisella luisella.giani@gmail.com!@luisella linkedin.com/in/luisellagiani Luisella Giani!