This document outlines 15 solutions for how big retailers are deploying social commerce. Some of the key solutions discussed include helping customers connect with brands on social media and within stores, driving foot traffic through location-based check-ins and group buying platforms, running loyalty programs and special deals through social media, and promoting new products and lines on flash sale and video sharing sites linked to online stores. The document is a guide to different social media strategies being used in the retail industry.

1. How Big Retail
is Deploying
Social
Commerce
15 Solutions
Paul Marsden
Digital Planner Syzygy
@marsattacks
November 2010
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2. 1) Helping customers connect where they buy (in-store)
(Macy’s, Diesel, Sephora)
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3. 2. Helping customers connect where they buy (online)
(Sears, Juicy Couture, Levi’s)
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4. 3. Helping customers buy where they connect (social
media stores) (Hallmark Cards)
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5. 4. Driving footfall with location-based check-in services
(Best Buy, Sports Authority, Domino’s)
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6. 5. Driving footfall using Group-Buy platforms
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7. 6. Driving footfall with vouchers on social networking
sites (Burger King)
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8. 7. Driving footfall with “haul videos” (customer video
reviews) on video sharing sites (Forever 21)
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9. 8. Sharing the in-store experience on social networks
(Louis Vuitton)
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10. 9. Running customer loyalty programs (sCRM) on social
networking platforms (Starbucks)
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11. 10. Running group-buy deals on social networking
platforms (Walmart)
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12. 11. Offering flash-sales on social networking platforms
(Carrefour)
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13. 12. Offering social shopping apps on social networking
platforms (Best Buy)
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14. 13. Offering social followers special rewards (exclusive/
early access) (Nine West)
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15. 14. Promoting new lines on Flash Sale sites (Target)
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16. 15. “Plinking” (product linking) from video-sharing sites to
e-commerce cart (French Connection)
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17. Thanks | For more, www.socialcommercetoday.com
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