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#Lovethestore: When You Do Digital Right
The document discusses how digital technology can enhance the in-store shopping experience. It provides examples of companies that have successfully integrated digital and physical retail, such as Samsung's 837 store which focuses on interactive experiences. The presentation outlines strategies like using digital signage to slow customers down in the store, digital sales floors to expand product selection, and client profiles to provide personalized service. It also discusses the rise of pop-up stores and new retail models like Amazon Go that blur online and offline commerce. The key takeaways are that the customer journey should converge online and offline, retail should focus on creating interactive and experiential shopping, and partnerships are important to achieve an omnichannel experience.
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#Lovethestore: When You Do Digital Right
- 1. #Lovethestore: When YouDo Digital Right JASON CHEN, VP, Retail and Partnerships, WithMe MINSON CHEN, Business Development Manager, Retail & Entertainment Vertical Business, Samsung Electronics America, Inc. JOHN HAZEN, SVP, Direct-To-Consumer & Omnichannel, True Religion Apparel, Inc. DAVID TAKEUCHI, Principal, Ernst & Young
- 2. #Lovethestore: When You DoDigital Right
- 4. In this sessionyou will learn: What the role is of digital in the store How these leaders integrated digital to physical How to take the principles and apply it
- 5. Human Centered –Experience Led – Personalized UX
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- 7. STORE PHILOSOPHY SLOW THECUSTOMER DOWN ENDLESS AISLE CLIENTELLING
- 8. SLOW THE CUSTOMERDOWN DIGITAL SIGNAGE
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- 12. email acquisition istheir customer ship from store is their inventory We must empower and not impair the stores.
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- 14. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com “People can purchase products anywhere anytime on their mobile device. They don’t need another store” Cultural Destination & Digital Playground (37,000 square foot space) We don’t sell any products! Events & Experience Program
- 15. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Interact with the things you are passionate about Arts, music, sports, wellness, fashion, and food all powered by or enhanced by Samsung technology
- 16. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com • Live Cooking Demo for foodies • on Samsung pro kitchen appliances • Inspired by Club des Chefs 837 Event – Chef Daniel Boulud
- 17. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com • Behind the scenes into culinary journey from prep in kitchen to the table • Gear VR 837 Event – Chef Daniel Boulud
- 18. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com 837 Events – Kendall & Kylie Pop-up store
- 19. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Samsung 837 Events – LeBron James
- 20. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Interact with the things you are passionate About Arts, music, sports, wellness, fashion, culinary 837 Art Installation - Social Media Tunnel
- 21. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com 837 Experience – Selfie on 3 story wall Millennials are prioritizing 'experiences' over stuff”
- 22. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Samsung 837 Experience - VR Tunnel Brand story telling through VR
- 23. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com CX Product Store Design & Technology Doing digital right CX Brand Merc h & Ops IT Mkt + Digital Agency Shopper Mkt Agency IT Vendors Tech Innovation Partner Shared Purpose Collaboration
- 24. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com “On-demand and sharing economy” Is Retail Next? Amazon Go Pop-up Stores? Hotels Taxis Office Retail
- 25. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com $10 to $50 billion From 2014 to 2016 US – pop-ups contribute $50 billion (16% of the online retail market) The Rise of pop-up retail
- 26. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Goggle-less VR
- 27. #nrf17 I nrfBIGshow.com ADDBACKGROUND IMAGE
- 28. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com WithMe is an on-demand retail platform for brands to quickly open turnkey omni- channel spaces across major cities. • Complete all-in-one smart store solution • Accelerated activation • Perfect blend of online & offline shopping • Integrated and scalable system
- 29. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com - The customer journey is the convergence of the online experience in a physical store.
- 30. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Interactive Relationships
- 31. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Experiential
- 32. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Endless Aisle
- 33. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Simple WithMe Platform Turnkey True Omnichannel Hyper scaling Modular
- 34. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com Scalable & Flexible
- 35. #LOVETHESTORE WHEN YOU DODIGITAL RIGHT#nrf17 I nrfBIGshow.com
- 36. #nrf17 I nrfBIGshow.com JohnHazen How do you start? Minson Chen How do you choose the right partnerships? Jason Chen What does success look like?
- 37. Human Centered –Experience Led – Personalized
Editor's Notes
- #15 Here’s a quote from Samsung 837’s Zach Overton who leads Samsung experiential marketing. People can purchase products anywhere, anytime, on their mobile device. They don’t need another store. That’s a pretty bold statement, but I think it’s captures the inspiration and purpose of creating Samsung 837. So what is Samsung 837? It’s a cultural destination & digital playground with 37K sq feet in the meat packing district And WE DON’T’ SELL ANY PRODUCTS within the walls of 837 except for coffee in the cafe In fact Samsung products take a back seat to events and experiences we program for the space
- #16 Created a space for you to interact with the things you are passionate about, From Arts to Fashion, to Sports and Food! All powered by or enhanced by Samsung technology.. But the key is technology is secondary to the experience.
- #25 Frictionless retail for transactions One of a kind experiences for customer engagement