The document outlines 5 key retail trends to watch in 2018: 1) adopting a client-centric approach, 2) using augmented stores with data analytics for personalization, 3) automating stores with AI for computer vision and mobile apps, 4) growing voice commerce with devices like Alexa, and 5) using robots for inventory management and efficient store operations. Emerging technologies like AI, voice applications, and robots will require retailers to improve the customer experience across all touchpoints and compete with pure online strategies.

1. 1
5 KEY RETAIL TRENDS
TO WATCH IN 2018
RETAIL TECH TRENDS REPORT
February 2018

2. 2
Hi !
We went to NYC for this new 2018 Retail Big Show edition, NRF 2018.
Retailers need to adopt disruptive technology if they want to remain relevant among
digitally savvy shoppers. That’s said, we made it easier for you; as we've captured
highlights and "must-see" retail tech all in one place.
5 key retail trends to watch in 2018
#1 Client-Centric approach as effective weapon to struggle
#2 Augmented Store with Data
#3 Automated Store powered by AI
#4 Voice commerce is growing
#5 Store powered by Robots
Including a selection of retail tech sourced from NRF 2018

3. 3
Client-Centric approach as effective weapon to struggle
At last, « People » and interactions are actually becoming the centre of everything. As
omnichannel and Mobile First strategies have evolved and merged, everything will be aligned
to design and build better experiences : retailers are looking for their Aha moment, starting with
eliminating waiting lines, thanks to technologies.
#In-Store #Mobile #Personalization #Experience
Retail Trend #1 1/5
A mobile and self-scanning solution
which tracks parameters over time.
Deep learning algorithms are
constantly applied to disassemble
the shopping cart to its components.
The new Genesis Mini-SCO is
40% smaller than the competition’s
cash dispensing Self-Checkout units;
the Mini-SCO’s design allows
retailers to fit nearly twice as many
units in a desired space
Mixed technology offering product
identification and vegetable
weighing. The Smart Shelf
provides analysis data that can
save time for consumers : store
automation and reduction of time
spent for workforce.

4. 4
Augmented Store with Data
Personalization has always been a ruler for Retailers and brands. Data Analytics activity is a
key success factor to improve brands differentiation for each touch point: at home, mobile, in-
store. All this data will be merged together between each technology (think about APIs) to
improve customer targeting.
#In-Store #RetailAnalytics #Personalization
Retail Trend #2 2/5
A wireless, thermal-sensing
people counter with
analytics dashboard that
helps you save money on
staffing with.
PERCH Shelf Touch, which puts
the power of connecting in-store
products with an infinite library of
product-focused digital media at
the fingertips of individual
shoppers.
MemoMi Labs’ patented technology can
be used in a wide variety of technology
applications, including ‘smart mirrors’ for
retail stores thanks to an adaptive and
controlled camera perspective.
The platform utilizes ruggedized shelf-edge
displays combined with high definition
optical sensors to automate intelligence
into on-the-shelf inventory levels and
planogram compliance.

5. 5
Automated Store powered by AI
Computer Vision is growing: image recognition like Trax offers opportunity to improve store self
efficiency thanks to image analysis right from the shelves. In-store Mobile app powered with AI
bring the additional touch that could enhance user experience while shopping.
#AI #In-Store #SupplyChain #InventoryManagement #Logistics
Retail Trend #3 3/5
A stand-alone store where the user
can buy products without a
checkout by identifying himself
before his access to the cabin.
Face recognition platforms that performs
customer identification in real time with
existing video system or cameras.
A mobile app platform, with patented
add-on modules, that allows brick-and-
mortar retail stores to provide its
customers with a swift & personalized
in-store shopping experience.
A store monitoring and intelligence
platform that helps retailers discover
what’s happening in the aisles, quickly
mobilize store staff for immediate in-
store action.

6. 6
Voice commerce is growing
Conversational and voice commerce have been emerging for one year now. With growing
equipment and public penetration like Amazon Alexa, Google Home or new Sonos device, it
will become a functional assets for brands & retailers to master.
#AI #ShoppersBevahiors #Voice #ConnectedDevices #Personalization
Retail Trend #4 4/5
The digital beauty advisor brings your in-
store beauty consultant to the digital age.
Personalized selfie-powered beauty-
product discovery and recommendation
for beauty brands & retailers. In-store,
online, mobile, on social media and
through Amazon Alexa.
Satisfi labs creates end-to-end artificial
intelligence solutions for enterprise
brands: On-demand store & product
information, Product inventory, In-store
mobile purchasing, Pre-trip planning &
prep, Store directory.

7. 7
Store powered by Robots
Say hello to robots ! Robots presence is growing and becoming deeply accurate and bigger.
Workhours and allocated ressources optimization will be following as robots are becoming
more efficient and a true potential opportunity for retailers to get things done easier without low-
added value human interactions.
#In-Store #SupplyChain #InventoryManagement #Logistics
Retail Trend #5 5/5
Robots’ mission is to
make large-scale stores
run efficiently by
automating the collection
and analysis of on-shelf
inventory data.
Autonomous retail service robots
that can help manage inventory and
show customers where to find
products.

8. 8
In 2018, Retailers will need to leverage their most powerful assets, their
physical stores and their associates, powered by disruptive retail tech.
They will be required to improve customer experience for each touch point.
Indeed, thanks to emerging technologies (AI, Voice applications), they will be
able to compete with pure-players strategies and methodologies.
Notwhithstanding, to offer new improved experiences, they will need to
focus on identifying where important complaints are, so as to match customers
expectations with proper solutions (in-store digital solutions, robots).
Tech that could save brick-and-mortar retail

9. 9
Colombus Consulting group, partner to major companies and
public sector bodies for more than 15 years
25
Countries covered
* Source : SYNTEC
Date of creation
1999
Experiences to share
with you
1’000+
100+ clients
leading groups and organisations
180 consultants
Women
5%
Total payroll allocated to employee
education and training
48%
Men
For Management Consulting
companies*
vs. 3%
Management consulting
Program Management
Operational efficiency
Data & Innovation
Our offering
10+ industry served
Banking, Utilities, FMCG, Insurance, Telecom,
eCommerce, Retail, Media, Health…
Consulting partner

10. 10
Colombus Consulting Shift offering
Marketing Digital & DataStrategy & Innovation
Omnichannel Marketing Retail & Distribution
STRATEGY & MARKETING
INNOVATION
INTERNET OF THINGS (IoT)
OMNICHANNEL CAMPAIGNS
CRM & DMP
PERFORMANCE MARKETING
CONNECTED POINT OF SALES
OPERATIONS
RETAIL ANALYTICS
CUSTOMER JOURNEY & EXPERIENCE
ECOMMERCE & DIGITAL ANALYTICS
DIGITAL ADVERTISING
DATA
LAB

11. Prénom Nom
Titre
nom@colombus-consulting.com
+33 6 XX XX XX XX
Want to learn more?
Get in touch!
Paul-Henri Brunet Arnoux
Senior Consultant
brunet@colombus-consulting.com
+33 6 70 03 64 83 / +41 78 603 83 72
Paris Switzerland