2. What is Digital Marketing
What is digital marketing, and why does it matter? That’s precisely what I plan to discuss
today.
Digital marketing means using digital channels, like search engines, social media, email,
mobile apps, and websites, to promote a product or service.
7. 5 Types Of Digital Marketing
1. Search engine optimization (SEO): optimizing a website to improve its visibility and
ranking on search engines like Google.
2. Pay-per-click advertising (PPC): paying for advertisements to appear on search engine
results pages or social media platforms.
3. Social media marketing: creating and sharing content on social media platforms like
Facebook, Twitter, and Instagram to increase brand awareness and engagement.
4. Content marketing: creating and sharing valuable content, such as blog posts, e-books,
or videos, thus attracting and retaining a specific audience.
5. E-mail marketing Email marketing is a type of direct digital marketing method that uses
emails to engage with a business's audiences. It involves sending promotional or
informational content. Email marketing is typically used to create product or brand
awareness and generate leads or sales.
8.
9.
10. Social Media Marketing
Social media marketing (SMM) is a form of internet marketing that uses social media apps as
a marketing tool.
•These social media platforms enable brands to connect with their audience to:
•build a brand;
•increase sales;
•drive traffic to a website; and
•build a community of followers to share and engage with content.
11. Social Media Marketing
Social media marketing (SMM) is a form of internet marketing that uses social media apps as
a marketing tool.
•These social media platforms enable brands to connect with their audience to:
•build a brand;
•increase sales;
•drive traffic to a website; and
•build a community of followers to share and engage with content.
12.
13. 1. A Secure and Accessible Website
Unsurprisingly, the first of our SEO ranking factors has to do with having the
right kind of URL. Specifically, that’s a URL that Google’s bots can easily
reach and crawl.
In other words, Google has to be able to visit the URL and look at the page
content to understand what that page is about. To help the bots out, you’ll
need:
1. A website created with a well-coded website builder
2. A robots.txt file that tells Google where it can and can’t look for your site
information
3. A sitemap that lists all your pages
HTTPS isn’t a factor in deciding whether or not to index a page, but
Google’s own John Mueller has tweeted that it’s a “light-weight ranking
factor” and that “having HTTPS is great for users.
14. 2. Page Speed (Including Mobile Page Speed)
Page speed has been cited as one of the leading SEO ranking factors for
years. Google wants to improve users’ experience of the web, and fast-
loading web pages will do that.
Google announced a search engine algorithm update focused on mobile
page speed that started to affect sites from July 2018. If your site doesn’t
load fast on mobile devices, then it could be penalized.
The best idea is to start using Google Search Console (if you’re not already).
This has an entire section dedicated to updating you on your site’s
performance, including speed.
15. 3. Mobile Friendliness
While we’re on the subject of mobile, mobile-friendliness is another major
SEO ranking factor. More people use mobile devices than desktops to
access the web, and that’s one reason there’ve been changes in how
Google ranks search results.
Google’s mobile-first index is now a reality, which means it’s drawing its
results from mobile-optimized sites first, rather than sites geared to
desktop computers. If your site isn’t mobile-optimized, you risk getting
needlessly under-ranked.
Many of the SEO ranking factors we’ll look at in this article will help you lay
the foundation for a good search engine ranking, but you also have to look
after user experience when people land on your site.
16.
17.
18. 10. Real Business Information
This last tip is important for businesses targeting particular local areas. The
presence or absence of business information is one of the most crucial local
SEO ranking factors.
So it’s important to look after areas like:
1. NAP (name, address, phone number)
2. Business listings on Google My Business and Facebook
3. Reviews on both those sites and relevant directories like Yelp and others
4. The right local search terms
19. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
infographics & images by Freepik and
illustrations by Stories
Do you have
any questions?
Thanks
fagunasif2@gmail.com
+8801672300909
