Merging AR with the Mobile App Experience at Build.com
By Dave Nickens, Mobile Director at Build.com
Curious about the rapidly-developing relationship between AR and mobile growth? Tune into Build.com Mobile Director Dave Nickens' Branchout 2017 keynote—and live demo—to get up to speed.
2. Who is Build.com?
• 2000 - FaucetDirect.com Founded by
Christian Friedland & David Boctor
• 2007 - Purchased by British Firm
Wolseley
• 2010 - Renamed to Build.com
• #68 of the Top 100 US Internet
Retailers
• 630 Employees
• Nearing first $1B Sales Year
Wolseley Founded 1887
Ferguson Founded in 1953
Largest US Distributor of Plumbing
Employees: 25,000
$15 Billion in Sales
Number of showrooms: 270
Number of distribution centers: 10
4. 4
Build.com Mobile App
iOS (75%) & Android (25%) - One App for Tablet, Phablet, Phone
• 200k Downloads; 1M Sessions
• Ranked in the top 200 Lifestyle Apps (Apple)
• Average Session ~6min iOS, ~5min Android
• Improvements over Mobile Web
52% Conversion increase
$75 more AOV
+++
Launched Oct 12, 2016
6. AR + Home Improvement
● Home Improvement purchases is an
emotional decision!
● How can we make everyone an interior
designer?
● Market timing...
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“58% of consumers want to use AR to see
how products will look before purchasing
them — and the furniture and home
improvement markets are quickly moving on
this trend.”
-- Business Insider (9/19/17)
7. 7
Build.com App Augmented Reality
Metrics Religion: Conversion; Returns
• 10 Week, 12 Resource effort
• Launched September 19th on Apple iOS 11 +
iPhone 6s or newer + iPad Pro’s
• 35 products in 90 finishes
• Featured in the apple app store for AR Shopping
Limited Launch Partners
12. 1
2
Build App AR Early Sales Metrics
AR enabled Product sales...
October +16% increase
November +89% increase
0.0047% of our total products available are AR Enabled
Nov 45% of Users Enabled
14. Final Thoughts
1. Not all products are made for AR; be exclusive & have a religion
2. Emmersive online shopping will be required to compete and sell online
3. 3D Modelers are worth their weight in gold
4. Don’t fake it.....customers know
5. Find excellent partners
6. Keep it Stupid Simple
7. Have Fun!
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