This document provides an overview of Nestle chocolate presented by students to Dr. P.P. Singh. It discusses Nestle's founding in 1866 in Switzerland and status as the world's largest food and beverage company. The marketing mix for Nestle chocolate is then summarized, including segmentation of the market, targeting socioeconomic classes, positioning based on quality, and the promotion mix of television, newspapers, and magazines advertising.

1. PRESENTATION
ON
NESTLE CHOCLATE
SUBMITTED TO:
Dr.P.P Singh SUBMITTED BY:
(Director PCTE) Amarjot kaur
Anjali nagpal
Harpreet kaur

2. INTRODUCTION
 Headquarter in vevey,switzerland
 Founded in 1866
 Today is world’s biggest food and beverage company
 The Company's priority is to bring the best and most
relevant products to people, wherever they are, whatever
their needs, throughout their lives
 Nestle's existing products grow through innovation and
renovation while maintaining a balance in geographic
activities and product lines.

3. MARKETING AND SALES
 Nestle products are within reach for every single
country. Yet nutritional value and quality remain the
most essential ingredients in all our brands.
 All our key brands are equipped with the Nutritional
Compass that ensures all the nutritional information
about the product is accessible thanks to our user-
friendly nutritional labeling and guidelines.

5. PRE MARKETING MIX
 In pre marketing we segment the market, then
 target the market, after targeting we try to build
the
 image on our target customers and increase the
sale
 by differentiation.


6. SEGMENTATION
Market is segments on different parameters such as;
 Size of a particulars market
 Income level
 Consumption pattern
 Growth of particular segment itself
 Geographic location.
 Age group
 Learning involvement
 Usage rate

7. TARGETING
 Nestle’s main focus is the socio economic class
 Those who can afford the product
 mainly on those city in which density of population
is high
 Nestle is also focusing on educated class.

8. POSITIONING
 Nestle is famous all over the world due to its
quality product.
 So its image in the mind of people is very good.
The positioning of Nestle chocolate is very positive
in the minds of consumers.

9. DIFFERENTIATION

10. MARKETING MIX
1.Product
2.Price
3.Place
4.Promotion

11. PRODUCT
Nestle chocolate
 Our selected product of Nestle is Nestle chocolate
 . Nestle water is consumer goods. As consumer
goods include:
1. Convenience good
2. Shopping good
3. Specialty good

12. PRODUCT ATTRIBUTES
 Product quality
 Product features
 Product design

13. PRODUCT QUALITY
 It is one of the marketer's major positioning tools.
 Quality has two dimensions level and consistency.
 Product quality means the ability of a product to
perform its functions.
 It includes the product's overall durability, reliability,
precision and other valued attributes.
 Nestle has chosen the quality level that matches
target market needs and wants.
 Beside quality level, Nestle consistently delivers the
desired level of quality to consumers. Always
strives for high level of quality consistency.

14. PRODUCT FEATURES
1.Quality
2.Availability
3.Convenient prices

15. PRODUCT MIX PRICING STRATEGY
 Product-line Pricing
 Discount and allowances pricing
 Functional discount
 Seasonal discount
 Promotional pricing

16. PLACING
DISTRIBUTION CHANNELS
1.Direct marketing
2.Marketing through distributors

17. PROMOTION
FACTORS IN SETTING THE PROMOTION MIX
 Consumer Product
 Push Strategy
 Purchase state

18. PROMOTION MIX
ADVERTISING MEDIA
 Television
 Newspapers
 Magazines