The document presents an overview of Nestlé, a leading Swiss multinational food and beverage company, detailing its history, product range, major competitors, and financial performance. It also includes a SWOT analysis, marketing strategies, and corporate social responsibility initiatives focused on nutrition, water sanitation, and education. Nestlé aims to positively influence society while maintaining strong brand presence and market competitiveness globally.

1. PRESENTATION ON
NESTLE
PRESENTED BY -
AWANISH (1539)
BHAVIKA (1553)
DEEPALI (1572)
DIKSHA (1581)
DIVYANI (1593)
RISHABH ( 4260)
PRESENTED TO:-
DR. DIVYA VYAS

2. CONTENTS
1. Introduction
2. History
3. Products Range
4. Major competitors
5. Sales Turnover
6. Marketing Mix
7. SWOT Analysis
8. PESTLE Analysis
9. CSR

3. INTRODUCTION
NESTLÉ - Swiss transnational food & drink company
Headquartered – Switzerland (founded by HENRY NESTLÉ).
One of the biggest players in FMCG segment.
Largest food company in the world, measured by revenues and other metrics, since 2014.
Ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the
Forbes Global 2000 list of largest public companies.
More than 2000 brands ranging from global icons to local favourites, and present in 191
countries .
Nestle products include baby food, bottled water, breakfast cereals, coffee and tea, dairy
products, ice-cream, frozen food, pet foods & snacks.
In 2016 they celebrated a landmark year :- 150th anniversary.

4. HISTORY OF NESTLÉ
• Incorporated in 1959.
• Head office – Gurgaon (Haryana).
• 1st plant setup – 1961( moga, Punjab).
• Entered in chocolate business in 1990 ( In1995 – KitKat launched).
• 2007 – awarded as “innovator of the year”.
• 2018 – Maggie completed 35 years of existence.

5. NESTLÉ'S VISION
“to be a leading and competitive nutrition, health
and wellness company delivering improved
shareholder value by being a preferred corporate
citizen, preferred employer, preferred supplier
selling preferred products.”
NESTLÉ'S MISSION
“…..positively influence the social environment
in which we operate as responsible corporate
citizens, with due regard for those
environmental standards and societal aspirants
which improve quality of life.”

6. PRODUCTS OF NESTLÉ
BREAKFAST CEREALS
MILK PRODUCTS AND
NUTRITION
BEVERAGES
PREPARED DISHES AND
COOKING AIDS
CHOCOLATES AND
CONFECTIONERY
BABY FOOD

8. MAJOR COMPETITORS
• Nespresso
• ITC limited
• Starbucks
• Unilever
• Amul
• Walmart
• Heinz
• Patanjali

9. SALES TURNOVER
0
20000
40000
60000
80000
100000
2014 2015 2016 2017
Chart Title
Domestic sales Exports

10. MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION

11. PRODUCT
Almost six thousand products.
Wide range of daily use products such as coffee, cereals, infant
food, chocolates, refrigerated foods, pet food etc.
Huge investment in R&D to provide better products.
Long lasting packaging & UHT treated milk products.
Nestle provides the product compliance to the customers
including all legal supports.
Unquestionable food quality & FSSAI certified products.

12. PLACE
Main business area – Europe (almost 90% of the sales &
revenues).
Huge market reach.
Nestle is running globally, its setup being run in 194
countries.
Efficient Supply Chain management including manufacturer,
distributor, wholesaler, retailer and consumer.
Manufacturing >> C & F agent >> Distributors >> Retailers
>> Consumer
Manufacturing >> Bulk buyers >> Consumer

13. PRICE
Flexible prices along with maintain quality.
Affordable by all kind of consumers.
Bulk purchase discount is provided at whole sale markets
and market stores.
Effective pricing strategy to maintain sustainable product
rates.
Seasonal price variations are seen either by upsizing at the
same price or reducing the sale price.

14. PROMOTION
Well planned promotional strategy
Huge expenditure on advertisement and promotion
through print and electronic media.
Each product has a unique theme to appeal to the
customers.
Most promoted brands – Maggie, Nescafe and KitKat.
Nestle regularly uses TVC’s and ATL marketing.

16. SWOT ANALYSIS
STRENGTHS
World renowned name
Biggest food and beverage firm in the
world
Strong marketing & Extensive distribution
system
Broad product portfolio
Large workforce
R & D centres
Price according to Indian mind-set
WEAKNESS
No prior experience in chicken
products
Health related issues
Maggie controversy
Brand structure
Legal and consumer issues
Lack of penetration in rural market

17. SWOT ANALYSIS
OPPORTUNITIES
Occasion celebrations and festivals
in India
Expanding markets
Increasing income levels
Increasing acceptance of
globalisation & Strategic alliances
Focusing more on R & D to handle
Healthy breakfast
THREATS
Competition in the market
Price of commodities
Buyers power
Technological changes
No brand loyalty in chocolate market
Preferences and availability of other
substitutes
New brands are entering
Existing brands are introducing new

18. PESTLE ANALYSIS
POLITICAL
Changing regulation
surrounding food standards
and marketing actions.
Question of risk due to
government stability in new
emerging economies.
ECONOMIC
Awareness & knowledge of
wide range to products across
the globe.
Changing economic policies of
different countries, rise of the
cost conscious consumer.
Rising price of raw material

19. PESTLE ANALYSIS
SOCIAL
Changing attitude of
consumers moving towards
healthier products.
Trust of the customers
towards buying good quality
products.
Personal approach to market
to know the changing
TECHNOLOGICAL
Rise of social media,
consumers interacting with
firms to be able to do across a
range of platforms.
Increased the awareness about
the quality of products.
E-commerce has brought in
new behaviour to understand
the nature of products.

20. PESTLE ANALYSIS
LEGAL
changing nature of regulation.
Adhere to the changes across
different international markets.
understanding consumer
behaviour is crucial to ensuring
a personal approach to
marketing.
ENVIRONMENTAL
Environmental concerns for
consumers including concern
towards over packaging.
Ensuring that products are
according to local demands.
Changes in the weather, tastes &
preferences of the consumers affect
the supply .

21. NESTLÉ INDIA CORPORATE SOCIAL
RESPONSIBILITY POLICY
• CORPORATE SOCIAL RESPONSIBILITY
(CSR) POLICY
1. NUTRITION
2. WATER AND SANITATION
3. RURAL DEVELOPMENT
4. LIVELIHOOD
5. EDUCATION

22. IMPLEMENTATION OF CSR ACTIVITIES
NUTRITION AWARENESS- To create awareness regarding nutrition, good
cooking practices, good hygiene and the importance of physical activity
among children
The company aims to create awareness about nutrition and healthy habits,
importance of food, water and personal hygiene, utilizing health services
and the importance of physical activity
The company aims to reach out to children with access to the internet and
engage them in learning about nutrition and healthy habits through
various programmes.

23. WATER AND SANITATION
• Sanitation projects
• Clean drinking water projects
• Water awareness for students
• Water awareness for farmers
ENVIRONMENT
• Fuel from plastic

24. LIVELIHOOD
Hygiene and food safety training: Awareness about good hygiene and food safety
among street vendors
EDUCATION
Girl child education: the company aims to support the education of the girl child.

25. Employee volunteering programme
Employees engage with children from marginalized communities and in creating awareness
about nutrition, healthy habits and good hygiene through sports and other activities.
RELIEF FUNDS/ EFFORTS
Contribution to relief funds or efforts set up by the central government for socio-economic
development and relief and welfare of the scheduled castes, the scheduled tribes, other
backward classes, minorities and women.

26. https://www.youtube.com/watch?v=iuYWOKlL4LQ

27. THANK YOU