The chocolate market in India is valued at Rs. 2,000 crore and growing at 18-20% annually. Cadbury has 70% market share while Nestle has 16%. Cadbury's top brands are Dairy Milk, 5 Star, and Gems. Nestle's top brands are Kit Kat and Munch. Chocolate consumption is rising due to increasing incomes and urbanization, though penetration in rural India remains low. The market is dominated by Cadbury and Nestle who invest heavily in advertising, promotions, and brand building.