Nestle launched its probiotic curd product called NESVITA in India in 2007. NESVITA contains live bacteria that aids digestion and promotes intestinal health. It faces competition from other probiotic dairy products like Mother Dairy's b-Activ Plus and Amul's Pro-Life. The probiotic dairy market in India is growing rapidly as packaged and processed foods gain popularity over traditional homemade curd. Nestle aims for NESVITA to capture a significant share of the probiotic curd market in India.

1. Submitted By :
Sanchit Kulshreshtha
Aseem Rao
Nalini Kapila
Amit Kaur Chadha
Sagar Batra
Jausilne Goerge

2. •Nestle was founded in 1866 by Henri Nestle and is today the world's
leading nutrition, health and wellness company
•Nestle has its headquarters in Vevey, Switzerland
•Nestlé's relationship with India started in 1912 when it began trading as
The Nestle Anglo- Swiss condensed milk company Limited. Importing
and selling finished products in the India market.
• It is spread over 77 countries with 480 factories.
•Experience of 148 years in the industry
•It offers over 8000 products to millions of consumers universally
•It employees over 2,50,000 employees worldwide

3.  Probiotic food is food that contains live bacteria, which is
considered beneficial and not harmful to humans.
 Probiotic food was the introduction of acidophilus to
milk, which in some cases helped people who had difficulty
digesting milk to be able to tolerate milk better.
The specific bacteria used in probiotic food
like acidophilus milk is Lactobacillus
acidophilus.
 Probiotic food is well tolerated, and at the very least, may
provide one with better intestinal health.
 Probiotic food claims include reduction in eczema, cessation or
reduction in mental illness, improved immunity, and reduction of
childhood allergies and asthma

4.  Probiotic milk
 Probiotic curd
 Probiotic ice-creams
 Probiotic lassi (buttermilk)

5.  Nestle launched its probiotic curd by the name of
NESVITA on 9 August 2007.
 Nestle was confident on the launch that it would
contribute it well in its 30-40% market of curd.
 NESVITA, which consists of good bacteria that enables
digestion and healthy for everybody.
 NESVITA’s Ingredients – pasteurized double toned
milk, yogurt with Lactobacillus acidophilus.
 Its brand ambassador is MALLAIKA ARORA KHAN.

6. The dahi market in the country is estimated
at 40,000-50,000 tonnes.
Dahi Market worth: Rs.360 crores
Nestlé's dairy and nutrition business, which
includes milk powder, liquid milk, dahi and
yoghurt, contributes 48 per cent to the
company’s sales of Rs 2,800 crore in India.
The company has 30 per cent market share
in the dahi business in the six metros.
$14-billion market, globally
Only 20 % of the curd market in the country
is organized.

7. MOTHER DAIRY
''b-Activ Plus'' - a probiotic curd
AMUL
“Pro-life probiotic dahi”
Yakult Danone(GLOBAL LEADER IN
PROBIOTIC PRODUCTS )
Paras Dairy
Sterling Agro Industries
Limited under brand Nova

8. Nestlé dahi products are 1 rupee dearer
than others.
-
OTHERS Mother Dairy, Amul ,yakult ,paras Prices for 400 gm pack.
Probiotic Normal
Nestlé Rs 28 Rs 25
Mother diary Rs 27 Rs 22
Yakult Rs 26 Rs 23
Amul Rs 26 Rs 22
Paras Rs 26 Rs. 22

13.  CONTENTS OF LIVE PROJECT:
 Supply chain management
 Meeting with Distributors
 Retailers chain
 Approach to the customer
 Analysis and interpretation
 Suggestions from customers, retailers
regarding ad, taste & operations.

14.  Supply chain management (SCM) is the oversight of materials, information, and
finances as they move in a process from supplier to manufacturer to wholesaler to
retailer to consumer
 Supply chain management involves coordinating and integrating these flows both
within and among companies.
 It is said that the ultimate goal of any effective supply chain management system is
to reduce inventory (with the assumption that products are available when needed)
 Supply chain management flows can be divided into three main flows:
 The product flow
 The information flow
 The finances flow
 Product flow involves the movement of goods from a supplier to a customer, as well
as any customer returns or service needs , information flow involves getting orders &
updating delivering status, the financial flow consists of credit terms, payment
schedules, and consignment and title ownership arrangements.

15. NESTLE
SUPPLY CHAIN PRODUCTION
CENTER
SUPPLY CHAIN
MANAGEMENT
MANAGEMENT
DISTRIBUTION CHANNEL
RETAILERS ALL OVER INDIA
CUSTOMERS…

17.  NEED FOR NES VITA OR PROBIOTIC CURD
 COMPETITORS.
 CUSTOMERS FEEDBACK-LIKINGS AND
DISLIKINGS
 WHAT TYPE OF COMPETITION IS IT FACING?
 MARGIN RATE.
 AVAILABILTY OF STOCK FROM WHOLE SELLER TO
RETAITER.
 FLAVOURS AVAILABE

19. NESVITA PICTURES FROM
VARIOUS RETAIL OUTLETS

21.  FOOD INDUSTRY IS CHANGING RAPIDLY IN
INDIA AND PACKAGED FOOD IS STILL AT A VERY
NASCENT STAGE.
 THE POTENTIAL IS HUGE AS FAR AS INDIA IS
CONCERNED SINCE THE PATTERN OF PEOPLE
CONSUMING FAST FOOD AND PACKAGED FOOD
IS CHANGING RAPIDLY.