Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers. The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014

1. PRODUCT MIX
NEERAJ SINGH BCH18173
TUSHAR SACHDEVA BCH18170

2. NESTLE IS A SWISS MULTINATIONAL FOOD AND BEVERAGE COMPANY. IT IS THE
LARGEST FOOD COMPANY IN THE WORLD MEASURED BY REVENUES.
IT IS MARKETING OVER 2000 BRANDS AND IS PRESENT IN 187 COUNTRIES
WORLDWIDE. IT OPEARTES NEARLY 447 FACTORIES ACROSS 5 CONTINENTS
AND EMPLOYS OVER 3,39,000 EMPLOYEES WORLDWIDE.

3. PRODUCT MIX
A PRODUCT MIX IS THE SET OF ALL PRODUCTS A PARTICULAR SELLER
OFFERS FOR SALE. IT CONSISTS OF VARIOUS PRODUCTS LINES AND HAS A
CERTAIN LENGTH, WIDTH, DEPTH AND CONSISTENCY.
NESTLE HAS AN EXTENSIVE PRODUCT MIX TARGETED AT DIFFERENT
SEGMENTS OF THE MARKET. ITS PRODUCT LINES CARTERS THE NEED OF
AN INFANT, YOUNG CHILDREN, ADULTS WHO ARE CONCERNED WITH
THEIR HEALTH AND ATHLETICS WHO WANTS A PERFORMANCE BOOST.

4. PRODUCT WIDTH OF NESTLE
IT REFERS TO THE NUMBER OF SEPARATE PRODUCT LINES OFFERED BY A COMPANY.
NESTLE HAS MAJORILY 8 PRODUCT LINES, WHICH ARE AS FOLLOWS:
BABY FOOD
BOTTLED WATER
CEREALS
CHOCOLATES AND CONFECTIONERY
PREPARED DISHES AND COOKING AID
DAIRY
HEALTHCARE NUTRITION
PETCARE

5. BABY FOOD

6. BOTTLED WATER

7. CEREALS

8. CHOCOLATES AND CONFECTIONERY

9. PREPARED DISHES AND COOKING AIDS

10. DAIRY

11. HEALTH CARE NUTRITION

12. PETCARE

13. NESTLE ORGANIC
IN MAY 2019, THE NESTLE ANNOUNCED THAT IT WILL SOON BE ENTERING INTO
ORGANIC FOOD AND BEVERAGES WITH THE LAUNCH OF ORGANIC PRODUCTS IN
MILK AND NUTRITION CATEGORY, WITH ITS INNOVATION STRATEGY TO TAP NEW
CONSUMER OPPORTUNITIES.

14. PRODUCT LENGTH OF NESTLE
THE TOTAL NUMBER OF ITEMS THE COMPANY CARRIES WITHIN ITS ALL
PRODUCT LINES.

15. PRODUCT DEPTH OF NESTLE
DEPTH OF A PRODUCT MIX MEANS THE TOTAL NUMBER OF VARIATIONS
FOR EACH PRODUCT A COMPANY OFFERS WITHIN A PARTICULAR
SEGMENT. THERE MAY BE DIFFERENT VARIATIONS IN THE PRODUCT.
EXAMPLE: SIZE, FLAVOUR, TASTE, ETC.

16. BABY FOOD (CERELAC)

17. CHOCOLATES AND CONFECTIONERY

18. PREPARED DISHES AND COOKING AIDS

19. CONSISTENCY
FINALLY, THE CONSISTENCY OF A PRODUCT MIX COMPLETES OUR FOUR
PRODUCT MIX DECISIONS. IT REFERS TO HOW CLOSELY RELATED THE
PRODUCT LINES ARE IN TERMS OF END USE, PRODUCTION
REQUIREMENTS, DISTRIBUTON CHANNELS OR ANY OTHER WAY.
NESTLE’S PRODUCT LINES ARE CONSISTENT AS THEY ARE CONSUMER
GOODS THAT GO THROUGH THE SAME DISTRIBUTION CHANNELS.

20. NESTLE R&D SINGAPORE PLAYS AN IMPORTANT ROLE
IN THE DEVELOPMENT OF PRODUCTS FOR NESTLE
NUTRITON. IT HAS LARGEST R&D NETWORK OF ANY
FOOD COMPANY WITH 34 R&D FACILTIES AND OVER
5000 PEOPLE INVOLVED IN R&D.