The document provides an overview of Nestlé's marketing strategies and history, highlighting key elements such as its product offerings, pricing, promotion, and distribution methods. Founded in 1866 by Henri Nestlé with headquarters in Switzerland, the company operates in 86 countries and employs over 280,000 people. It also includes a SWOT analysis detailing strengths, weaknesses, opportunities, and threats related to Nestlé's market presence, particularly in the Nescafé product line.

1. PRESTIGE INSTITUTE OF
MANAGEMENT
MBA BATCH 2015 – 2017
 PESENTED BY:-
RAKHI BHATNAGAR
EKTA JHA
AMAN CHAURASIA
VARSHA BHADORIYA

2. Content
• Introduction
• Marketing Mix
• Product
• Price
• Place
• Promotion
• Swot

3. OUR COMPANY OUR PRIDE

4. HISTORY
 History begins in 1866.
 Its founder was Mr. Henri Nestle. Its logo
was introduced in 1868.
 It is Founded by Americans Charles and
George Page.
 Its Headquarters in Switzerland.
 Company operates in 86 countries around the
world.
 Employees over 2,80,000 people in nestle
India ltd.
 First factory was set up in the year 1961 at
moga in Punjab .
HENRI NESTLE

5. PETER BRABECK-LETMATHE
CHAIRMAN
PAUL BULCKE
C.E.O

6. Marketing Mix of Nestle

7. PRODUCTS
Offers To Target Market.
Bundle Of Utility.
Satisfy Needs.
In Service & Idea Form.

8. Products

9. Logo
NESTLE ’+ CAFÉ = NESCAFÉ

11. NESCAFE
Nescafe Coffee Is Originated In Brazil In
1930.
 Nescafe Developed Soluble Coffee.
In 1965 Innovation By Gold Blend.
5500 Cups Drunk Each Second.
Nescafe Is Present Globally In 180
Country’s.

12. PRICE
“The amount of money or other consideration –
that is, something of value – given in exchange
for a product.

13. Price
Weight:
classic 300gms
 200gms
 50gms(mostly
consumed)
13gms
 sunrise 50 gm
 50gms choco café
Price:
Rs.315
Rs.230
Rs.65
Rs.10
Rs.33.50
Rs.19
Nescafe mild is now also available in small sachet of 1 rupee

14. PLACE
The Location Where The Products Are
Available And Can Be Sold Or Purchased.
A Physical Markets Or Virtual Markets.
Position And Distribute Product That
Access Potential Buyers.

15. PROMOTION
Promotion Refers To The Various Strategies
And Ideas Implemented By The Marketers.
It Boost Brand Recognition And Sales.

16. PROMOTION STRATEGIES
• Promotion Advertising and sales promotion.
• Television
• Newspapers
• Internet
• NESCAFÉ mainly focuses on 3 social
media tools to reach out to their target
market – Facebook, Twitter and You tube.

17. PROMOTION CHANNELS
Social Network TV Commercial

18. Print Ad Print Ad
Road Road Ads

19. PEOPLE
 Nestle Recruiting Lakhs Of People To Join Their
Company.
 Employees Will Perform The Best They Can.
 Honest Feedback About The Business.
 Better Customer Services.
 Campaigns For Sales Promotion In Different States.

20. PEOPLE INVOLVES
Employees
Management
Culture
Customer Service

21. TAG LINES
Argentina:”change The Day Start Within”
Germany: “Give Yourself A Break”
United State: “The Smart Choice”
India:”good Food Good Life”

23. STRENGHTS
Strong & Globally Known Brand
Fascinating And Excellent Marketing
Campaigns.
Many Flavors
Strong Financial Position
Great Marketing P’s.
Good Quality Control Over The Products.

24. WEAKNESS
People Avoid Caffeine If They Are Health
Conscious
They Have To Pay A Lot Indirect Taxes.

25. OPPORTUNITIES
They Must Reduce Their Price According To
The Places They Are Selling Their Products
They Can Expand Their Business Into The
Rural Areas
They Can Simplify Their Taxing Schemes

26. THREATS
Competitors in the global market.
Many people avoid coffee due to their health
reasons.

28. CONCLUSION

29. THANKYOU