Use social media for success
•Download as PPTX, PDF•
0 likes•440 views
This document provides guidance on using social media for business success. It recommends establishing a presence on major social media platforms like Facebook, Pinterest, YouTube, Twitter, and LinkedIn. Key tips include developing a social media game plan, tracking engagement metrics, measuring results, and posting regularly while tying content back to business objectives. The document also offers specific strategies for each platform, such as pinning products on Pinterest, hosting Twitter parties, and creating promotional videos for YouTube.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Use social media for success
Similar to Use social media for success (20)
Recently uploaded
Recently uploaded (20)
Use social media for success
- 1. USE SOCIAL MEDIA FOR SUCCESS Social =Success!
- 2. AGENDA: THE NEW SOCIAL MEDIA REALITY • Social Media is “Social” • Email • Social Media Platforms • Facebook • Blog • Pinterest • You Tube • Twitter • Linked In • Google+ • Instagram • Tumblr • About Me
- 3. EMAIL MARKETING • Email • Newsletters: • Constant Contact • iContact • Frequency: Min 1x per season • Many do 1x per month • May take trial and error to see what your customers respond to! • Depending upon your customer don’t forget Snail Mail!!
- 4. BLOGS
- 5. GOOGLE NEWS ALERT • Monitor the Web for interesting new content • http://www.google.com/alerts • Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
- 6. PUT SOCIAL MEDIA FIRST!
- 7. SOCIAL MEDIA FACTS 1. You need a Game Plan to be Successful! 2. It’s FREE! Apart from the staff time required…note: ―STAFF‖ time. Make posting part of staff duties… 3. Track 1. Likes-FB 2. Shares-FB 3. Pins-Pinterest 4. Views-You Tube 4. Measure 1. Traffic on line or in store 2. Conversion to Sales
- 8. SOCIAL MEDIA FACTS PART 2 • What Kind of Information Should I be posting? • Trends-industry-YOU AS EXPERT! • Products, Looks, Outfits, in Your Store • What Customers are Buying and Saying • Contests-State Laws and FB Rules for Contests –MUST use App • If you run a contest, plan on FB And Email Marketing • Contests-State Laws and FB Rules for Contests –use an Application through a Page App or Canvas Page!!! • You can require a Like, Suggest Share with Friends • Frequency---20 X per day---1 X per week? • Key: Objective? 1 X per day for most is fine!!
- 9. SOCIAL MEDIA PART 3 • How to Engage? • Caption This with photo • Ask for photos • Fill in the Blank I am a Fashionista because ______. • Guess the correct answer multiple choice • Special events • What’s new • Pick Look A or B • Contests: See Part 2
- 10. MONOPOLY SUCCESS
- 11. THE PLAN
- 12. IN GOOD COMPANY
- 13. IT’S CAT!
- 14. FROM HASBRO
- 15. • Virtual pinboard allows you to discover, organize and share things on web • Create boards on any topic of choice • Add a pin it button to product pages or a Follow Me on Pinterest to your site • Download the pinterest pin it button so you can pin and share
- 16. PINTEREST: ENGAGE WITH CUSTOMERS
- 17. TWITTER • 140 character message • Answer questions • Brand Awareness: Build Buzz • Host special promotions • Host twitter parties • Customers help decide what retailer should carry • Great for special events • #Blackcatplus event
- 18. YOU TUBE • Discover, watch and share original created videos • Video camera: personal hand-held video camera, iPad • Promote videos on your own You Tube Channel, web site, FB page, Pinterest Page. • Google Loves Video • Promote Your Business!
- 19. MY ACTION PLAN http://www.holidayinsights.com/moreholidays/august.htm August, 2013 Bizarre and Unique Holidays Month: Admit You're Happy Month Family Fun Month National Catfish Month National Eye Exam Month National Golf Month Peach Month Romance Awareness Month Water Quality Month National Picnic Month Weekly Events: Week 1 National Simplify your Life Week Week 2 National Smile Week Week 3 Friendship Week Week 4 Be Kind to Humankind Week August, 2013 Daily Holidays, Special and Wacky Days: 1 National Raspberry Cream Pie Day 2 National Ice Cream Sandwich Day 3 National Mustard Day first Saturday 3 National Watermelon Day 4 Friendship Day - First Sunday in August 4 International Forgiveness Day - First Sunday in August 4 Sisters Day - First Sunday in August 4 U.S. Coast Guard Day
- 21. PART TWO: WORK THE PLAN • Holidays • Calendar , plug in dates • Example: • CFA August Calendar • To do this month • Facebook posts one per day • Pinterest posts—new merchandise • Twitter-cross post with FB or post in addition to • You Tube-video for summer dressing?
Editor's Notes
- A blog is a journal that is available on the web. The blogger (author) updates her own on-line journal using web-based software. I use Wordpress but there are a lot of blogging platforms out there: Blogger, TypePad and more. Even someone with relatively little or no technical background can update and maintain a blog. Choose topics by analyzing trends. Check Google trends through news alerts to see what’s going on in the world, and what topics are popular. Are there holidays or events happening? What are the big stories in the news that relate to what your potential and future customers want to know? What keywords and phrases are your visitors using to find your blog? After taking some time to think about what you want to write about, jot down your ideas and go from there. Look of the Week!! Fashion Flash
- We we’ll talk about that game plan later on as we will start to practice….What is your customer paying attention to?
- At the very least, get the pin it button or follow me on pinterest…At frirst we needed to be careful as pinterest did not want businesses to blatantly promote, but once the major retailers did, Pinterest kind of left that alone. The Key to pinterest, Shed light on purchasing behavior as they go to friends’ pinboards instead of using google search and get to a transaction faster. We cannot ignore linked in as it is the social networking site for professionals. Jobs have been found, business agreements have been forged. The same principles apply as with FB—you are where your colleagues are!
- Pinterest whenever I have new items I pin them to my boards
- Flip Camera, I pad, iphone,