Attached is the PowerPoint presented during the District One Toastmasters Leadership Institute on 1/10/15

1. DISTRICT ONE TOASTMASTERS
Club Vice Presidents Public Relations
Training
***************************************************
Using Social Media to Reach a Wider
Audience
BY STEPHANIE EAVES
DISTRICT ONE PUBLIC RELATIONS OFFICER

2. VICE PRESIDENT PUBLIC RELATIONS
RESPONSIBILITIES
• As Vice President Public Relations (VPPR), you are responsible
for:
• coordinating an active public relations and publicity program in your club.
• Establish and maintain lines of communication between the club and its members,
• as well as between the club and the public,
• you will increase awareness of Toastmasters through local news and social media.
• Protect the Toastmasters brand.

3. VICE PRESIDENT PUBLIC RELATIONS
RESPONSIBILITIES
• Develop a public relations plan:
• Review and use the PR tools and resources available to you.
• Set goals: Review and evaluate your club's previous PR efforts, current objectives and tactics
to reach goals.
• Determine the PR budget for your club’s PR program.
• Create a publicity calendar to determine when and how you will promote your club.
• Indicate the vehicles and tools you will use to attract and connect with fellow
members (internal audience) and news media (external audience), including club news
releases, websites and social networking sites.
• Communicate Toastmasters’ key messages when writing news releases and while speaking to
members, potential members and journalists.
• Be Persistent. Working with the news media takes patience and time. Mondo Times is a great
resource for finding local media contacts. Don’t give up.
• Collaborate with your club leaders to discuss your PR plan, activities and initiatives.
• Monitor status toward your goals. Report progress, activities and news coverage to club
and district leaders by email.

4. VICE PRESIDENT PUBLIC RELATIONS
RESPONSIBILITIES
OR NOT?
• Not Your Responsibility:
• Creating a marketing plan.
• Develop or implement marketing projects.
• Manage recognition activities or the Club Coach program.
• Recruit, train or supervise the club-building team, club sponsors, mentors or coaches.

5. WHAT IS PUBLIC RELATIONS FOR A
TOASTMASTERS CLUB?
•
Club public relations involves:
• generating of publicity about your club for the purpose of helping it grow.
• You and your committee spread the word about your club’s existence, activities
and successes to:
• non-members,
• aligned organizations and
• the media.

6. SHARE THE SECRET OF TOASTMASTERS…
WITH THE WORLD!
• You know of the benefits that members receive from the Toastmasters experience.
Among them:
• Increased self-confidence
• Powerful speechmaking skills
• The ability to speak extemporaneously
• Leadership development
• Career advancement through the development of these skills
• Your challenge: to tell the outside world what awaits them when they join your club.
And there are more ways than ever to get the word out.

7. WHEN YOU PROMOTE IT, THEY WILL COME!
TIPS FOR VPPRS ON PROMOTING THEIR CLUBS WORLDWIDE.
BY CRAIG HARRISON, DTM
• The Club Web Site
• Club Flier or Brochure
• Give your Flier Wings!
• The Business Card
• Club Newsletters
• The Open House
• The Press Release
• Calendars, Chambers, Cable and
Craigslist!
• Doctor, Doctor
Pin to Win!
• Tell the World!
• Social Media

8. LET’S PROMOTE!
• Open Houses,
• Contests,
• Member accomplishments,
• Noteworthy guest speakers,
• Club activities like:
• Speechcrafts,
• Youth Leadership Programs,
• Training programs and
• Roles in community affairs
• Send your release to all the local media:
• Radio stations,
• TV and
• newspapers.
• Business and Community publications.
• District Public Relations Officer

9. DISTRICT PUBLIC RELATIONS
OVERVIEW
•Outreach
•District One Homepage & Event Calendar
•MailChimp
•Constant Contact
•Meet-Up

10. DISTRICT PUBLIC RELATIONS OUTREACH
• Outreach
• MailChimp
• Limitations – 2000 contacts (free services)
• Current District One Database contains 4037 and growing (as of 10.24.14)
• Constant Contact
• No limit on the number of contacts that can be added to contact list
• One low monthly price
• Additional $5.00 per month charge to expand the library to include unlimited
image uploads
• Meet-Up
• Unlimited members can follow the events that are advertised
• Unlimited number of events can be posted

11. DISTRICT ONE TOASTMASTERS
Using Social Media to Reach a
Wider Audience

12. DISTRICT PUBLIC RELATIONS
OVERVIEW
•Social Media
•Facebook
•Instagram
•Google+
•Pinterest
•Twitter

13. DISTRICT ONE SOCIAL MEDIA
District One Meet-Up :
http://www.meetup.com/Distric
t-One-Toastmasters
Established by Prior Administration
Facebook
https://www.facebook.com/DistrictONEToastmaster
s
Established by a Prior Administration
Instagram
http://instagram.com/district.1.toastmas
ters
Established July 2014

14. DISTRICT ONE SOCIAL MEDIA
Google+
http://tinyurl.com/DistrictOneGoogle
Established October 2014
Pinterest
http://www.pinterest.com/DistrictOneT
M/
Established November 2014
Twitter:
https://twitter.com/districtonepro /
Established November 2014

15. THE GOOD & THE BAD
• Facebook – http://tinyurl.com/DistrictOneFacebook
• Statuses or Information can be posted with or without any number of pictures & live links
• Insight Reports can be generated and downloaded into excel
• Audience Reach & People: Country of Origin, City, Language, Age Groups
• Instagram Page - www.instagram.com
• Must use pictures in order to post/share information
• One photo per post – no live links
• Hashtags to make it easier to find your group
• Pinterest: http://www.pinterest.com/DistrictOneTM/
• Neatly organized posts into Boards/Folders
• Must use photo to post information
• Live Links enabled

16. THE GOOD & THE BAD
• Google+ – http://tinyurl.com/DistrictOneGoogle
• Statuses or Information can be posted with or without any number of pictures & live
links
• Ability to see the number of views attracted by your page (15,153)
• Twitter: https://twitter.com/districtonepro
• Can use a variation of photos and information
• Information can be posted without information
• Up to 4 photos per post
• Live links enabled
• 140 character limit per post

17. A NEW WAY TO COMMUNICATE
• Memes
• Pic Monkey: http://www.picmonkey.com/
• Morgue Files: http://morguefile.com/

18. DISTRICT PUBLIC RELATIONS REPORTING
TO DATE
Connect with us on the web at:
Ways to Connect: http://tinyurl.com/DistrictOneConnect
• Like Us on Facebook: https://www.facebook.com/DistrictONEToastmasters
Follow Us on Instagram: http://instagram.com/district.1.toastmasters
(#districtonetoastmasters)
• Add us to your Circles on Google+: http://tinyurl.com/DistrictOneGoogle
• View our Boards on Pinterest: http://www.pinterest.com/DistrictOneTM/
• Follow Us on Twitter: https://twitter.com/districtonepro
• District One Website: www.tmdistrictone.org