This document provides guidance on using social media to tell Rotary stories and engage stakeholders. It discusses defining goals and audiences, using key platforms like Facebook and Instagram, engaging stakeholders like members and beneficiaries, and providing tips for effective content like using hashtags and photos. The overall aim is to build relationships and showcase Rotary's positive impact through social media.

1. Telling your Rotary story
effectively with Social Media
2014 ROTARY INTERNATIONAL CONVENTION

2. We will cover..
What do you want to achieve?
• Defining outcomes
• Defining your audience(s)
• Engaging stakeholders

3. We will cover..
Primary platforms:
- Facebook (profiles/pages/ groups)
- Instagram
Tips and challenges to take back to your club

4. What do you want to achieve?
• Source new members
• Keep in touch with alumni and
past members
• Keep existing members better
informed & engaged
• Improve communication &
efficiency of committees and
working groups

5. What do you want to achieve?
• Increase funds raised
• Source participants for
programs / camps etc
• Increase attendance at events
• Source project partners
• Share ideas / knowledge
BUILD RELATIONSHIPS

6. Defining our Audiences
Youth
Program
Alumni
Rotarians
Corporations
Professional
Groups
Business
Owners
Local
Community
Other NGOs
Students
Government

7. Engaging Stakeholders
Develop a stakeholder
plan
• Who is important to
your club, why and
what can you do for
each other?
• Ultimate aim of plan:
develop strong
relationships.

8. Engaging Stakeholders
• Social media content
should be 80% about your
stakeholders and 20%
about you.
• Your members are your
most important
stakeholders.
• Make your stakeholders
feel special ('coz they are!)
by celebrating their
successes and milestones.

9. Identifying your Stakeholders
Who are your potential stakeholders?
• Members – most important
• Family of members
• Beneficiaries of club support
• Friends of club
• Other clubs
• District officers
• Local government

10. Engaging Stakeholders – District page
• District 9520 – clubs are key stakeholders
• Promote club social media presences
• Create a network
• Share details of important club events
• Share major awards/recognition (e.g. PHF)
• Celebrate club birthdays
• Take any opportunity to celebrate club
successes

11. Engaging Stakeholders – Rotary Markets page
• Magill Sunrise Markets Market focuses on
stallholders as key stakeholders.
• Promote your stallholders own social media
presences.
• Make the stalls look good on social media and
focus on human element of markets.
• Share your stallholder successes from other
markets they're involved in.

12. Facebook
• Profiles vs Pages – not the same thing!
• Groups
• Private messages – be contacted
• Events
• Apps

13. Facebook Profile
• More than just status updates!
• Use tags (@) & hashtags (#) to link content
• Make extensive use of photos
• Check in to places (such as Rotary
meetings)

14. Facebook Profile
• Enter life events
• Fine grain control of
what you share with
different people
• Showcase what
Rotary means to
YOU, how it is a
meaningful part of
your life

15. Facebook Page
• Post “officially” rather
than as an individual
• Multiple admins – do
they know what to post?
• Use a rich mix of content
that will engage your
audience – showcase the
people and what they are
doing

16. Facebook Page
• Build an audience by liking other pages such
as the council, etc and interacting with them
• Fill out the “About” fields
• Make use of Milestones
• Schedule posts
• Use events & apps
• Add like boxes to your web page

17. Facebook Groups
• Great for internal work:
committees, working
groups etc.
• Determine appropriate
level of visibility
(Open / Closed / Secret)

18. Facebook Groups
• Store documents
• Control notifications
• Allow multiple admins
• Conduct polls
• Create group events (meetings, deadlines)

19. Complementary social networks
• Instagram is a photo sharing
app– use the filters to add buzz
to your pics and connect with
the youthful Rotary/Rotaract
Instagram community.
• Share some of your Instagram
content to Facebook
• Use #hashtags in Instagram

20. What on earth is a hashtag!?
• A public filing system online
• Anybody can add/view
• Reach out and connect with
organisations and people with
similar interests
• Examples: #riverland
#rotaryinternational

21. Reaching out via hashtags
A search of the
hashtag
#onkaparinga

22. Reaching out via hashtags cont.

23. Reaching out via hashtags cont.
#Riverland

24. Image hints and tips
• Buy your club 2 or 3 small
cameras (or more) and share
them round so you get LOTS
of pics from different angles.
• Use captions and descriptions
on your pictures. These are
vital.
• Tag people in pics if possible.
• Be the Director of your image.

25. Image hints and tips

26. Image hints and tips

27. Image hints and tips
• Have smiling lessons. (we need lots of
smiling Rotarian pics!)
• Do NOT take pics of ‘executions’ (people
standing in line, usually frowning).

28. Build Your Network(s)
• Create a club media pool
and share content across
all club channels.
• Keep on the look out for
content to share from
other clubs or orgs you
follow.
• Give each other content
creator rights to your
club Facebook pages.

29. Build Your Network(s)
• Involve everyone in the
preparation of your
social media content.
Almost anyone can write
a paragraph.
• Share your social media
content in more
traditional channels such
as your club bulletin.

30. Personal Challenges
• Take a photo of our group
and share it using either
#portnoarlunga
#onkaparinga
#onkaparingarotary
• Find an article on
www.rotary.org and share it
with a framing sentence
• Say hi and share something
relevant with another
organisation/person.

31. Become Curious With Social Media
Benefits of Social
Media
• Promote your clubs
projects and events
• Find out what’s
happening in your
community
• Form relationships
and strengthen ties
• Gain ideas for
community projects

32. Be The Change You Wish To See