Presentation by C. Todd Smith given at the 2011 Florida Kiwanis Convention which provides tips and best practices for Kiwanis Clubs Facebook Pages.

1. Florida District Convention 2011-2012 Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level Presented by: C. Todd Smith District Chair, Social Media www.ctoddsmith.com facebook.com/ctodds

2. Social Media…have you jumped in?

4. Why does Facebook matter?

5. Because we are OBSESSED with it. Source: onlineschools.org

6. Facebook garnered more than 1 trillion page views per month in June and July, 2011 according to data from Hitwise. Facebook received approximately 870 million unique visitors in June and 860 million in July. Each visitor averaged approximately 1,160 page views in July and 40 per visit. Time spent on the site was around 25 minutes per user. Source: mashable.com

7. 130 x 25 = 3,250 (6,500 eyes) 130 friends x 25 Kiwanis club members = 3,250 potential impressions

8. 10 TIPS

9. PROFILESare for people. PAGES are for Organizations. 1

10. Remember… PROFILES have Friends. PAGES get Liked.

11. Promote Your Page 2

12. Post Like Share Kiwanis

13. The STRATEGY is simple: POST, LIKE, AND SHARE Kiwanis The GOAL is MORE ENGAGEMENT. Get more people to “Like” your club page and share content from your page which spreads the word about Kiwanis.

14. Post

15. Spreading the word about Kiwanis is easy. Just click “Like” when you see something about Kiwanis.

16. Share

17. “Like” the page “Like” the post “Share” the post “Share” the page

18. TODD’S TIPS: Get 25 fans and get a custom URL. http://www.facebook.com/username 2. Share page using share button 3. Put a Facebook badge on your Kiwanis website 4. Ads for your Page on Facebook

19. picbadges.com

20. Tips for Real Life Promotion At Your Meeting 2. Ask your guests to Like your page 3. Put the link to your Facebook page on your club brochure, newsletter, posters for events, and event t-shirts.

21. 3 Use a Custom Landing Page

24. 4 Engage other Pages

25. Use Facebook as Page to link to other Pages and write on the wall of other Pages

26. Add other Pages to your Pages’ Favorites

28. Use “@” to Post on other Pages Use “@” and click the page

29. “@” Creates a link to other Pages and post appears on their wall

30. Use Check-ins 5

31. Use Check-ins to check in at your meeting locations and talk about Kiwanis. Also check-in at locations of your service projects and share what you are doing. Create a Facebook event for your project and encourage check-ins at the event.

32. 6 Use Pictures

34. A picture is worth 1,000 words (about Kiwanis) and pictures get lots more engagement on Facebook than just posting text.

35. Use your phone to email photos to your Facebook page.

36. Your page’s personalized email address

37. Use Calls to Action 7

38. Asking someone to “Like” and “comment” results in twice as many likes and comments as not making that simple request.

39. Easy Calls to Action We hope everyone has a great first week back to school. Like this post if you agree. Like this post if you’re glad it’s Friday! If you’re happy and you know it, Like this post! Visit (@) The Eliminate Project and Like this post if you agree babies and mothers shouldn’t die from Tetanus.

40. Get Some Help 8

41. Add a reliable member of your club as an additional admin to help you post content to the page. Encourage your members to Post, Like, and Share Kiwanis. Third party sites (like Hootsuite) can help with scheduling future posts, but may hurt your Facebook EdgeRank.

42. Posting Frequency and Content 9

43. Most Facebook shares occur on Saturday. These shares tend to spike around noon, and a little after 7PM. Posting once every two days will result in the most “likes”. Source: danzarella.com

44. Tips for Content What to post ? A mix of pictures from meetings/events, posts about meetings, activities, projects, charities, whatever is interesting and relevant to Kiwanis Where to find? Kiwanisone.org/readytorun Kiwanisone.org/idealsite KI Facebook page KI Eliminate Facebook page Other clubs’ Facebook page Content from charity partners’ website or Facebook Page Your content must be interesting

45. Set GOALS and Measure RESULTS. 10

46. GOAL #1: We will have ____(100, 200, 1000) people “Like” our page by ______.

47. GOAL #2: % Feedback

48. No Feedback Means No Conversation

49. View Insights

53. Our organization must move forward and adopt the newest tools to spread the word about Kiwanis to as many people as we can. We must…

54. Post Like Share Kiwanis

55. Please Click Hereand “Like” Florida Kiwanis

56. Ten Tips to Take your Kiwanis Club’s Facebook Page to the Next Level Questions? Contact C. Todd Smith: www.facebook.com/ctodds www.ctoddsmith.com www.linkedin.com/in/ctoddsmith ww.twitter.com/ctoddsmith 407-841-8294