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Demystifying Social Media


        4th September 2012
             Vivian Yang
In the beginning…..


People used to meet up and talk..

 of course it was hard when you do
 not live near each other.
As time passed…

New ways of communication developed

post, pigeons, telegraph, light signals,
telephones, couriers, newspapers, TV,
          radio, emails, fax…
Today…

we have SOCIAL MEDIA
WHAT IS SOCIAL MEDIA??

“a group of Internet-based applications that
 build on the ideological and technological
foundations of Web 2.0, and that allow the
  creation and exchange of user generated
                  content.”
                 - Wikipedia
Or simply put..

   social media is people have
      conversations online,

powered by online tools which help
 groups of people come together.
The conversations take place on…
•  Social Networking e.g. Facebook, LinkedIn, My space
•  Blogs
•  Micro-blogging e.g. Twitter
•  Media Sharing – Video Sharing, Photo Sharing e.g. Youtube, Picassa, Flickr
•  Discussion Forums & Message Boards
•  Social Events (Gets the word out about events) e.g. Meetup
•  Customer Reviews
•  Knowledge Sharing e.g. Wikipedia, Ask.com
•  Social News (allows people to submit news stories) - Digg, Reddit
•  Social Bookmarking (allows you to bookmark and share your websites) e.g.
   Delicious
• Check-ins e.g. Foursquare
• Podcast
 and lots, lots more…
The power of social media
  Co-workers                Vendors


                YOU
                YOU


 Employees                    Friends



               Colleagues
The power of social media
Co-workers     Vendors     Co-
                           workers       Vendors


               YOU
                                      Friends

Employees
                          Employees                 Friends

             Colleagues                Colleagues
The power of social media
                                          Co-workers
Co-workers     Vendors                                              Vendors
                           Co-workers

                                                       Vendors
                                                                    Employees
               YOU
                                      Friends
Employees                                              Colleagues   Friends

                          Employees              Friends
             Colleagues                 Colleagues
Social Media isn’t a fad .. it’s a
fundamental shift in the way we
         communicate
WHY SOCIAL MEDIA MATTERS
Years taken to reach 50 million users
             RADIO – 38 years
                TV – 13 years
             Internet – 4 years
               IPOD – 3 years

      Facebook added 200 million users
             in less than a year
SOCIAL MEDIA has overtaken
Pornography as the #1 activity in
          the web
1 in 8 couples married in the US
      met via social media
If FACEBOOK was a country, it
would be the world’s 3rd largest
           country.
More Facebook Facts
• One in 9 people in the world are on Facebook

• Monthly active users now total nearly 850
  million

• One in 7 minutes spent online is on Facebook

• 100 billion connections
11.5m Australians on Facebook

  That’s half our population
4 billion views per day on
            YouTube..

During this preso, a few hundred
    hours of video would be
    uploaded onto YouTube
If Wikipedia were made into a
book, it would be 2.25 million
          pages long
Lady Gaga, Justin Bieber &
          Britney Spears
have more twitter followers than
 the entire populations of North
Korea, Australia, Chile, ..Sweden
      and Greece combined
More Twitter Facts
• There are over 465 million accounts
• 175 million tweets a day
• Most number of followers:
          1)   Lady Gaga 29m,
          2)   Justin Bieber 27m
          3)   Kate Perry 26m

• In Australia… there are 2.1m accounts
Australian users   Ave time spent per
                                visit (Australia)
Facebook        11.5m                21 min
YouTube          11m                20 min
Blogspot          4m               6 min 40 s
LinkedIn         2.2m              8 min 50 s
 Twitter         2.1m             10 min 50 s
Wordpress        1.6m              5 min 30 s
Numbers we cannot ignore!
Social Media & Rotary
FACEBOOK
Our Rotary Club
  Facebook page
www.facebook.com/macquarieparkrotary
Rotaract Club of Macquarie Uni (191 likes)     Rotary Club of Sydney (225 likes)
     www.facebook.com/rotaractmq             www.facebook.com/SydneyRotaryClub
End Polio Now – 17,000 likes    Rotary International -188,000 likes
https://www.facebook.com/pages/End-   https://www.facebook.com/rotary
        Polio-Now/78976274836
Facebook page allows us to
showcase our Club activities
You can stay in touch even if you missed an event
Social Media Demystified
Engage with the public and
with members
Demonstrate our successes
Promote our club
Publicise our events
Share members’
activities
Promote other clubs’
activities
Rotarians on Social Networking   Rotaract Club of Macquarie Uni
                 Fellowship

 Facebook
   Groups
- facilitates
    more
discussions
  within a
   group
And here’s our
newest page –
Rotary Carols on the
Common
TWITTER
What is Twitter


Twitter is a social network where you
  post short bursts of thoughts and
               information.
“You say what you’re doing in 140 characters or
  less, & people who are interested in you get
                those updates..

   Twitter lets people share moments of their
lives…momentous occasions or mundane ones.
                         “
          Evan Williams, Co-founder of Twitter
Twitter Speak
Tweet            A message on Twitter
Twitter Handle   username
                 e.g. @macparkrotary
Follow           when you subscribe to messages from another individual,
                 you follow the person on Twitter
@reply           public message sent from one person to another
DM               Direct message from one individual to another
RT               Retweet – sharing someone else’s post
Hashtag          Allows a tweet to be easily searched and located
                 e.g. #tedxmacuni
www.twitter.com/rotary
Twitter                               Followers &
Handle                                Following
-username
@rotary
@macparkro
tary                                  RT
                                      Retweet
                                      – sharing
                                      someone
                                      else’s
                                      post

                                        Hashtag
Tweets                                  Allows a
                                        tweet to
                                        be easily
                                        searched
                                        and
                                        located
                                        #Rotary
www.twitter.com/macparkrotary




                                @reply
                                -public
                                message
                                sent from
                                one person
                                to another
                                Aka
                                “mentions”
www.twitter.com/endpolionow




                              Sharing of
                              news
www.twitter.com/ndtimes




                          Sharing of
                          news
www.twitter.com/itsrotary
Benefits of Twitter:

     Real time
      Quick
      Simple
It allows you to

             - stay connected
              - stay informed
- network & collaboration with likeminded
                   people
        - promotion and outreach
                 - research


     “It’s my water cooler”
So, what’s next?
If you are not on social networks
 yet, just join one and observe…
Facebook
Join up and see what your friends are doing
“Like” some organisations and stay in touch
Step-by-step guide to joining Facebook
in September issue of RDU life & leisure
TWITTER
 Join up and search for your favourite topics
e.g. #coffee, #rotary etc and see what people
                  are saying
Only start interacting when
       you are ready.
And remember to share your
stories..especially Rotary stories
And when you have some
exciting news, send me the info
and some pictures, and we can
    share it on social media.
Facebook
  www.facebook.com/macquarieparkrotary
www.facebook.com/rotarycarolsonthecommon
      www.facebook.com/rotaractmq

                  Twitter
      www.twitter.com/macparkrotary
YouTube Channel
http://www.youtube.com/user/RotaryInternational

                LinkedIn Group
  http://www.linkedin.com/groups?gid=858557

                    Twitter
   Follow @rotary at http://twitter.com/rotary

                  Facebook
       https://www.facebook.com/rotary
For any questions, please feel free to connect with me on:

                        Email
           vivian@businesspropulsion.com.au

                       Facebook
     Personal: https://www.facebook.com/vivyang
Business: https://www.facebook.com/BusinessPropulsion

                       Twitter
 Follow @vivianmyang at www.twitter.com/VivianMYang

                       LinkedIn
          http://www.linkedin.com/in/vivyang
THANK YOU

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Social Media Demystified

  • 1. Demystifying Social Media 4th September 2012 Vivian Yang
  • 2. In the beginning….. People used to meet up and talk.. of course it was hard when you do not live near each other.
  • 3. As time passed… New ways of communication developed post, pigeons, telegraph, light signals, telephones, couriers, newspapers, TV, radio, emails, fax…
  • 5. WHAT IS SOCIAL MEDIA?? “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content.” - Wikipedia
  • 6. Or simply put.. social media is people have conversations online, powered by online tools which help groups of people come together.
  • 7. The conversations take place on… • Social Networking e.g. Facebook, LinkedIn, My space • Blogs • Micro-blogging e.g. Twitter • Media Sharing – Video Sharing, Photo Sharing e.g. Youtube, Picassa, Flickr • Discussion Forums & Message Boards • Social Events (Gets the word out about events) e.g. Meetup • Customer Reviews • Knowledge Sharing e.g. Wikipedia, Ask.com • Social News (allows people to submit news stories) - Digg, Reddit • Social Bookmarking (allows you to bookmark and share your websites) e.g. Delicious • Check-ins e.g. Foursquare • Podcast and lots, lots more…
  • 8. The power of social media Co-workers Vendors YOU YOU Employees Friends Colleagues
  • 9. The power of social media Co-workers Vendors Co- workers Vendors YOU Friends Employees Employees Friends Colleagues Colleagues
  • 10. The power of social media Co-workers Co-workers Vendors Vendors Co-workers Vendors Employees YOU Friends Employees Colleagues Friends Employees Friends Colleagues Colleagues
  • 11. Social Media isn’t a fad .. it’s a fundamental shift in the way we communicate
  • 12. WHY SOCIAL MEDIA MATTERS
  • 13. Years taken to reach 50 million users RADIO – 38 years TV – 13 years Internet – 4 years IPOD – 3 years Facebook added 200 million users in less than a year
  • 14. SOCIAL MEDIA has overtaken Pornography as the #1 activity in the web
  • 15. 1 in 8 couples married in the US met via social media
  • 16. If FACEBOOK was a country, it would be the world’s 3rd largest country.
  • 17. More Facebook Facts • One in 9 people in the world are on Facebook • Monthly active users now total nearly 850 million • One in 7 minutes spent online is on Facebook • 100 billion connections
  • 18. 11.5m Australians on Facebook That’s half our population
  • 19. 4 billion views per day on YouTube.. During this preso, a few hundred hours of video would be uploaded onto YouTube
  • 20. If Wikipedia were made into a book, it would be 2.25 million pages long
  • 21. Lady Gaga, Justin Bieber & Britney Spears have more twitter followers than the entire populations of North Korea, Australia, Chile, ..Sweden and Greece combined
  • 22. More Twitter Facts • There are over 465 million accounts • 175 million tweets a day • Most number of followers: 1) Lady Gaga 29m, 2) Justin Bieber 27m 3) Kate Perry 26m • In Australia… there are 2.1m accounts
  • 23. Australian users Ave time spent per visit (Australia) Facebook 11.5m 21 min YouTube 11m 20 min Blogspot 4m 6 min 40 s LinkedIn 2.2m 8 min 50 s Twitter 2.1m 10 min 50 s Wordpress 1.6m 5 min 30 s
  • 24. Numbers we cannot ignore!
  • 25. Social Media & Rotary
  • 27. Our Rotary Club Facebook page www.facebook.com/macquarieparkrotary
  • 28. Rotaract Club of Macquarie Uni (191 likes) Rotary Club of Sydney (225 likes) www.facebook.com/rotaractmq www.facebook.com/SydneyRotaryClub
  • 29. End Polio Now – 17,000 likes Rotary International -188,000 likes https://www.facebook.com/pages/End- https://www.facebook.com/rotary Polio-Now/78976274836
  • 30. Facebook page allows us to showcase our Club activities
  • 31. You can stay in touch even if you missed an event
  • 33. Engage with the public and with members
  • 39. Rotarians on Social Networking Rotaract Club of Macquarie Uni Fellowship Facebook Groups - facilitates more discussions within a group
  • 40. And here’s our newest page – Rotary Carols on the Common
  • 42. What is Twitter Twitter is a social network where you post short bursts of thoughts and information.
  • 43. “You say what you’re doing in 140 characters or less, & people who are interested in you get those updates.. Twitter lets people share moments of their lives…momentous occasions or mundane ones. “ Evan Williams, Co-founder of Twitter
  • 44. Twitter Speak Tweet A message on Twitter Twitter Handle username e.g. @macparkrotary Follow when you subscribe to messages from another individual, you follow the person on Twitter @reply public message sent from one person to another DM Direct message from one individual to another RT Retweet – sharing someone else’s post Hashtag Allows a tweet to be easily searched and located e.g. #tedxmacuni
  • 45. www.twitter.com/rotary Twitter Followers & Handle Following -username @rotary @macparkro tary RT Retweet – sharing someone else’s post Hashtag Tweets Allows a tweet to be easily searched and located #Rotary
  • 46. www.twitter.com/macparkrotary @reply -public message sent from one person to another Aka “mentions”
  • 47. www.twitter.com/endpolionow Sharing of news
  • 48. www.twitter.com/ndtimes Sharing of news
  • 50. Benefits of Twitter: Real time Quick Simple
  • 51. It allows you to - stay connected - stay informed - network & collaboration with likeminded people - promotion and outreach - research “It’s my water cooler”
  • 53. If you are not on social networks yet, just join one and observe…
  • 54. Facebook Join up and see what your friends are doing “Like” some organisations and stay in touch
  • 55. Step-by-step guide to joining Facebook in September issue of RDU life & leisure
  • 56. TWITTER Join up and search for your favourite topics e.g. #coffee, #rotary etc and see what people are saying
  • 57. Only start interacting when you are ready.
  • 58. And remember to share your stories..especially Rotary stories
  • 59. And when you have some exciting news, send me the info and some pictures, and we can share it on social media.
  • 60. Facebook www.facebook.com/macquarieparkrotary www.facebook.com/rotarycarolsonthecommon www.facebook.com/rotaractmq Twitter www.twitter.com/macparkrotary
  • 61. YouTube Channel http://www.youtube.com/user/RotaryInternational LinkedIn Group http://www.linkedin.com/groups?gid=858557 Twitter Follow @rotary at http://twitter.com/rotary Facebook https://www.facebook.com/rotary
  • 62. For any questions, please feel free to connect with me on: Email vivian@businesspropulsion.com.au Facebook Personal: https://www.facebook.com/vivyang Business: https://www.facebook.com/BusinessPropulsion Twitter Follow @vivianmyang at www.twitter.com/VivianMYang LinkedIn http://www.linkedin.com/in/vivyang