1. <Insert Picture Here>
End User Productivity: Better Insight through
Integrated Business Intelligence
Szabolcs Radnai
Business Intelligence – Business Development Manager – EE Region
2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
3. Trend: From Operational Excellence to
Management Excellence
Time
Adaptability
OPERATIONAL EXCELLENCE
MANAGEMENT EXCELLENCE
3
„Costs“
„Quality“
„Speed“
„Smart“
„Agile“
„Aligned“
Operational
Data
Analytical
Data
4. <Insert Picture Here>
Agenda
• BI (re)defined
• Oracle BI Vision
• The technology behind the BI Applications
• What Are Oracle BI Applications
• Oracle BI Applications vision
5. Embedded Business
Intelligence
EPM System
BI Applications
Enterprise BI Platform
Data Mining
Ad Hoc Query
Database Reporting
OLAP
Oracle
Business Intelligence 11g
Insight Collaboration Action
Loopback
BI does not work isolated
10. Oracle’s Business Intelligence Strategy
Continued Investment and Innovation
1995 20102000 2005
Embedded Business
Intelligence
Oracle Exadata
EPM System
BI Applications
Enterprise BI Platform
Data Mining
Ad Hoc Query
Database Reporting
OLAP
Oracle
Business Intelligence 11g
8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6
11. Oracle Hyperion Performance Management Applications
Oracle Business Intelligence Applications
Complete and Integrated
From Storage To Scorecard
Oracle Business Intelligence Foundation
Oracle Business Intelligence Enterprise Edition
Oracle Business Intelligence Publisher
Oracle Essbase
Oracle Data Integrator, Oracle Golden Gate
Oracle Exadata
Oracle Data Mining
Oracle OLAP
Oracle Partitioning
12. The Standard for Enterprise Business
Intelligence
Most Complete
New in Oracle Business Intelligence 11g Oracle
Single interface for all kind of (relational & OLAP) analysis
Any style of reporting, user type, data source
All types of collaboration within dashboards and
workspaces
Initiate in-context actions from dashboards
Scorecard application connected to dashboard KPIs
13. OLTP & ODS
Systems
Data Warehouse
Data Mart
Packaged
Applications
(Oracle, SAP, Others)
Excel
XML/Office
Business
Process
OLAP
Sources
Exadata Unstructured &
Semi-Structured
Complete, Integrated.
Oracle Business Intelligence 11g
Common Enterprise Information Model
• Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management
Interactive
Dashboards
Reporting &
Publishing
Ad-hoc
Analysis
Detect
& Alert
Office
Integration
Search EmbeddedData
Integration
MobileScorecards Collaborate
14. Oracle BI Server EE
Leading R-OLAP Server
• Complete BI Tools Suite
• Consistent UI, metadata,
calculations, data access, security
• Best Performance
• Intelligent Request Generation
• Intelligent Function Shipping
• With multi-pass calculations
• Intelligent Aggregate Navigation
• Intelligent Caching
• Optimized Distributed Data Access
• Multi-user Development
• Enterprise consolidation & scale
• Heterogeneous Data Sources
• Relational, OLAP, unstructured
Common Enterprise Information Model
ORACLE BI SERVER
Complete. Open. Integrated.
15. Best-in-Class Query & Analysis User
Interface
• Powerful dashboards
• Visually appealing
• Intuitive
• 100% thin client
• Across all styles of analysis
• R-OLAP, M-OLAP, Scorecards,
Reporting, Collaboration, Actions
• Across all data sources
• Simplified model for users
• Federated data access
• On-the-fly calculations, even with
complex share and time series
• Custom members & groups
• Share, collaborate, & publish
• Consistency & alignment
16. Best-in-Class M-OLAP User Interface
• First, seamless R-OLAP & M-
OLAP Browser Interface
• OLAP Query Building with
member selection
• Member selection
• Calculated members
• Hierarchical calculations
• Custom aggregates
• Navigate across relational and
multidimensional sources
• Shared metadata, calculations,
dimensions, security
• Ragged & skip-level hierarchies
• Performance for each source
• Microsoft Office Integration
17. Oracle Essbase
Leading M-OLAP Server
• Self-Service and Departmental Analysis
• Forward-looking: Prediction & what-if analysis
• Simple to model complex business scenarios
• Sophisticated, cross-dimensional calculations
• Procedural, financial, time series & custom calculations
• Custom analytic applications
• Multi-user write-back
• Best M-OLAP Performance & Scalability
• Flexible storage – Block, Aggregate & Hybrid
• Optimized load performance, trickle feed
• High-availability clustering
• Benchmarked sub-second response time with 20,000
concurrent users, 15 dimensions, 1 billion records
• Integrated with Oracle BI and Oracle EPM
• Shared metadata, calculations, dimensions, security
18. Oracle Scorecard and Strategy
Management
Strategy Management & Goal Setting
• Integrated BI component
• KPIs as core metadata
• Thresholds, owners, history
• Auto-generated interactive analyses
• Linked objectives & initiatives
• Automatic detection
• KPI alerts triggered by thresholds
• Strategy visualization
• Strategy Maps and Trees
• Cause and Effects
• Watchlists
• Annotations & override
• All methodologies
• Balanced scorecard, six sigma, Baldrige
19. NEW – Oracle BI Foundation Suite
• Bundle of OBI Suite EE+ joined together with Essbase Plus and
Oracle Scorecard and Strategy Management.
• Most comprehensive, and integrated BI product on the market
• The strategic BI Tech product
• At $3,675 NUP, lower price point than the prices of the elements
• End user minimum – 25
• There is no minimum processor count for this.
• BI Foundation for Applications to be announced
20. Reporting Strategy
Best in Class Report Builder
• Unified architecture for web-
based interactive and document-
centric production reporting
• 100% pure thin client interface
– No plug-ins, native AJAX
• 100% lifecycle support
– Access data, design, schedule,
manage all in thin client
• For interactive reporting
– Web-centric design
• For production reporting
– Pixel-perfect documents
• Microsoft Office Integration
– Excel, PowerPoint, Word
– Microsoft Office 2003, 2007 & 2010
22. 22
• Many mapping visualizations
• Thematic, dot-density, bar, pie, or color shapes with binning
• Multiple layers
• Interactive map controls
Interactive Spatial Visualization
23. Oracle BI Collaboration
WebCenter Workspaces & Collaboration
• Integrated with WebCenter
• Search, tagging, tag clouds
• Linking & document association
• Discussion forums
• Chat, presence, & real-time
collaboration
• Workspaces
• Community lists
• Business Intelligence in portals
• Dashboards, dashboard pages,
scorecards, reports embeddable
• Standards-based portlet integration
• Context passing & run-time editing
• Personalization & skinning
• Oracle & other portals
24. First Closed-Loop Business Intelligence Solution
THE OLD WAY
Disconnected. Open Ended.
The New Way:
ACTION FRAMEWORK
Integrated. Actionable.
25. Oracle BI Action Framework
Alerting & Insight-to-Action
Sense
• Detect business
events &
conditions.
Respond automatically
• Generate and
deliver reports
• Alert and Notify
users
• Initiate business
Processes and
workflows
Monitor Progress
• Track resolution
and progress
FULLY AUTOMATIC
Define actions
in response to insights
• Associate with key
business
conditions
Navigate
• Guide users to
relevant analysis,
web content and
transactional
systems
Take Action
• Initiate workflows
& business
processes
HUMAN-DRIVEN
• Navigate to
further analysis
• Initiate a
business process
• Execute
a workflow
• Deliver
BI content
• Call a Web service
• Collaborate
26. Oracle Positioned in Leaders
Quadrants
Magic Quadrant for Business
Intelligence Platforms, 2010
Magic Quadrant for
CPM Suites, 2010
Magic Quadrant for
Data Warehouse Database
Management Systems, 2010
Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,
Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be
evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.
Gartner Magic Quadrant for
Business Intelligence Platforms
27. Decision Workflows – Financial Analytics
• Business Function
Receivables
• Role
Director, Credits &
Collections
• Objectives
– Maximize cash flow
– Control risk of
receivables portfolio
Target collection efforts
to reduce overdue
balances
Drill to
overdue invoice detail
Who are the customers
and collectors?
How long is the
underlying overdue
balance pending?
Is overdue balances
trending up?
Is DSO on target?
Maximize cash flow
Drill to
due balances by region
What is the aging of
due balances?
Are payment terms
in compliance?
Is DPO on target?
Business
Objectives/
Issues
Gain
Insights
Take
Action
28. Building BI Solutions is Challenging
Significant Investment, Skills and Time Required
License an ETL tool to move data from operational systems
to this DW
License interactive user access tools
License/create information delivery tools
Research/understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
License an ETL tool to move data from operational systems
to this DW
License interactive user access tools
License/create information delivery tools
These steps require
multiple different BI
and DW technology
INVESTMENTS
Develop detailed understanding of operational data sources
Build ETL programs for every data source
Build analytics for each audience
Design a data warehouse by subject area
These steps require
IT or BI staff
resources with
specialized SKILLS
These steps take
TIME to understand
and perfect as
knowledge of best
practices is learned
Research/understand analytic needs of each user community
Set up user security & visibility rules
Perform QA & performance testing
Manage on-going changes/upgrades
29. Oracle BI Apps Vision
• Simplifying repeatable activities in
• Content and logic in subject areas
• Data model
• ETL
• Data presentation
• BI Tools
• Critical functionality mass in predefined applications
• Leverage own technology and architecture
30. Build from Scratch
with Traditional BI Tools
Oracle BI Applications
Prebuilt Business Adapters for
Oracle, PeopleSoft, Siebel, SAP,
others
Prebuilt DW design, adapts to your
EDW
Role-based dashboards and
thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end
ETL and
Mapping
DW Design
Define Metrics
& Dashboards
Back-end
ETL and
Mapping
DW Design
Define Metrics
& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Results
• Faster time to value
• Lower TCO
• Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
31. “Zero to BI in 100 Days”
Before
Fragmented systems and processes
Always in “Reaction Mode”, limited
ability for “real-time” analysis
Majority of time spent on “gathering”
data instead of “analyzing” data
No common approach, standards, or
best practices.
Inability to identify root causes and
drive corrective actions
Ingersoll Rand is a global $11B+ industrial firm providing
products, services and solutions to transport and protect food
and perishables, secure homes and commercial properties,
and enhance industrial productivity and efficiency
After
Oracle BI EE and Oracle BI Apps as
“Strategic Platform”
Deployed Oracle BI Order Management,
Sales, and Service Analytics at 33 sites
with just 5 FTEs
Replaced over 300 legacy reports while
integrating data from Oracle, MS SQL
Server, mainframe data, MS Access,
Excel and flat files
Average response time < 8 seconds with
millions of records at users’ fingertips
Obtaining good, consistent business information in a reasonable time frame has been one of my single
largest frustrations with managing this business. This will move us significantly forward on that path.”
– Brian Fahnestock, Director, Ingersoll Rand
32. • Dashboards
• Pre-built ETL across multiple
applications and sources
• Pre-mapped metadata
• Pre-built metrics
• Pre-built data model
The Real Value is Below the Surface
Oracle BI Applications
33. More than just dashboards and reports
Answers unlocks limitless combinations
• Oracle Answers together with
prebuilt Subject Areas =
Unlimited analysis possibilities
• Almost limitless combinations of
analysis entities in support of
business objectives
• Many metrics and dimensional
attributes not surfaced by
prebuilt dashboards and reports
but in Subject Areas
34. CRM ANALYTICS ERP ANALYTICS
SALES
• Pipeline Analysis
• Forecast Accuracy
• Up-sell/Cross-sell
• Cycle Times
• Lead Conversion
• Sales Team
Effectiveness
MARKETING
• Campaign
Effectiveness
• Customer Insight
• Product Propensity
• Market Basket
Analysis
• Campaign ROI
SERVICE &
CONTACT CENTER
• Service
Effectiveness
• Customer
Satisfaction
• Resolution Rates
• Service Rep
Efficiency
• Service Cost
• Service Trends
ORACLE BI SUITE ENTERPRISE EDITION PLUS
AND OTHER OPERATIONAL
AND ANALYTIC SOURCES
SOURCE ADAPTERS:
FINANCIALS
• General Ledger
• Accounts
Receivable
• Accounts Payable
• Cash Flow
• Profitability
• Expense
Management
PROCUREMENT &
SPEND
• Direct & Indirect
Spend
• Buyer Productivity
• Contract
Compliance
• Supplier
Performance
• Purchase Cycle
Time
• Employee
Expense
SUPPLY CHAIN &
ORDER MGMT
• Revenue &
Backlog
• Inventory Analysis
• Fulfillment Status
• Customer Status
• Order Cycle Time
• BOM Analysis
PROJECTS
• Project Funding
and Budget
• Product Cost
• Project Revenue
• Project Billing
• Project Profitability
HUMAN
RESOURCES
• Employee
Productivity
• Compensation
• Talent
Management
• Recruiting Analysis
• Learning Analysis
• Workforce Profile
Oracle BI Applications Suite
Complete, Prebuilt, Best Practice Analytics
PRICE
• Price Segments
• Price Waterfall
Analysis
• Deal Life Cycle
• Deal Desk
Analysis
• Product Pricing
Performance
LOYALTY
• Member
Demographics
• Membership
Trends
• Program Revenue
• Promotion
Effectiveness
• Points Analysis
35. BI Applications 7.9.6 - Business Content
Over 8,000 pre-defined assets
BI Application Dashboards
Dashboard
Pages
Reports Metrics
Sales 14 33 620 596
Price 5 32 92 453
Marketing 5 27 124 325
Loyalty 4 15 60 194
Service 8 15 102 308
Contact Center 5 17 72 209
Financials 6 36 255 488
HR 9 45 238 335
Supply Chain & Order Mgmt 3 22 157 235
Procurement & Spend 5 25 266 264
Project 3 15 146 323
All Industry Apps 44 147 1,117 1,216
Total 109 430 3,250 4,946
36. Unrivaled Integration with Oracle Apps
Extends BI Value. Lowers TCO.
View performance “in-context” with budgets
and plans
INTEGRATED WITH PLANNING AND EPMS
Seamless navigation from analytical information
to transactional detail
ACTION LINKS – “INSIGHT TO ACTION”
One login. Right content for each user.
INTEGRATED SECURITY*
Data
Security
User
Security
Object
Security
BPEL, ESB Oracle BI
Intelligence-driven business processes
INTEGRATED WORKFLOW
*JDE E1 supports User and Object security via LDAP. Data security not integrated.
38. Fusion Analytic Applications
Architecture
Fusion Apps
Transactional
Database
BI View Objects
BI View Objects:
Are single source of truth for BI
Represent facts and dimensions
Implement Apps data security
Handle MLS, flex, trees, date
effectivity
EBS, PSFT, JDE,
Siebel, SAP, Other
OBIA Data Warehouse
BI Common Semantic Model
ETL
BI Common Semantic Model:
Supports highly aggregated
trending and real-time transaction
listings from a single query model
Ability to report across sources
One place to go for BI extensions
OBIA OTBI
Real-Time
Queries
Pre-
Packaged
Reports &
Dashboards
Fusion
Embedded
Analytics
Self-Service
Query &
Reporting
Content Summary:
150+ embedded analytics
OBIA: 3,000+ reports, 4,000+ metrics
OTBI: Covers 30+ Fusion products
Essbase – GL
Balances
39. Unified Analytical System for Corporate Center
Oracle Supply Chain/ Procurement and Spend Analytics
Wimm-Bill-Dann is the market leader in dairy products and
children’s food in Russia and one of the leading players in the
market for non-alcoholic drinks in Russia and the CIS. Wimm-
Bill-Dann has more than 35 production facilities in Russia,
Ukraine and Central Asia. More than 18,000 people work at
WBD’s production facilities and trading affiliates.
Before
OeBS implementation for the whole
group
Fragmented systems and processes –
OeBS, Legacy system, several
custom systems
Enormous time spent on manually
gathering data
Only operational reports, no analytics
After
Unified Data Warehouse– 2 Tb – one
source of data for analysis
Possibility to change data sources
during OeBS roll out without changing
Analytical system
450+ metrics and dimensions
Historical data for 3 years
100+ users
Average response time < 5 seconds
Implemented and tested in 4 months
Only 10% of customization
Covers SCM, Fin, Proc, Prod 39
