This document discusses maximizing business models with Enterprise 2.0. It defines Enterprise 2.0 as connecting people, content, and processes using applications and tools to help people do their jobs and empower collaboration. The document outlines how Enterprise 2.0 impacts the CIO role and can bring social capabilities to traditional applications. Examples of Enterprise 2.0 in action include idea markets, prediction markets, crowdsourcing, answer marketplaces, and more. Finally, the document presents Oracle's Enterprise 2.0 solution for implementing an Enterprise 2.0 platform.

1. <Insert Picture Here>
Maximize you Business Model with Enterprise 2.0
Bucharest , 30th of November 2010
Jens Toppenberg
Director, Enterprise 2.0, EE&CIS

2. Hi!
Jens

3. Agenda
1. What is Enterprise 2.0?
2. Enterprise 2.0 and the CIO
3. Enterprise 2.0 in action
4. Oracle Enterprise 2.0

4. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver
any material, code, or functionality, and should
not be relied upon in making purchasing
decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of
Oracle.

5. What is Enterprise 2.0?

6. Applications and tools
to help people do their jobs
Empower people
and decision making
by working together
Bringing together
structured
and unstructured
information
Web 2.0 in the Enterprise = Enterprise 2.0
Connecting People, Content & Processes
People Content
Processes

7. E2.0 and the CIO

8. The social revolution

9. File systems, Databases,
Websites, BI, Applications,
Exchange
Forward
looking
What does this mean for the CIO?
Backward
looking

10. What if we could bring the Capabilities on the
right to the Applications on the left?
File systems, Databases,
Websites, BI, Applications,
Exchange

11. File systems, Databases,
Websites, BI, Applications,
Exchange
Hold on a minute…….what would be the Business
Justification or ROI of doing that?

12. E2.0 in Action

13. “Customer Driven Self
Service”

14. “Idea Marketplace”

15. “Wisdom of crowds” “Prediction Market”

16. “Crowd Sourcing”
“Idea Marketplace”

17. “Idea Marketplace”

18. “Prosumer”

19. “Crowd Sourcing”
“Broadcast Search”

20. “Social Procurement”

21. Multiple Business Opportunities with E2.0:
1. Idea Engines
2. Prediction Markets
3. Crowdsourcing
4. Answer Marketplaces
5. Broadcast Search
6. Prosumers
7. Dynamic Documentation
8. Expertise Location
9. Collaborative Product Design
10. Collaborative Service
11. Online Community driven self service
12. Response Mobilisation
13. Enterprise Mashups
14. Social Procurement

22. New cases

23. E2.0 Manages $700 Million in Research Activity
Texas A&M
• Research
dashboard
• Customizable
portals
• Collaboration tools
• Real-time insight
• Flexible E2.0 user
interface
• Content
management
• Role-based views

24. E2.0 Retires 46 Legacy Applications
British Telecom
• Composite
Applications
• Flexible User
Interface
• Design dashboard
• Collaboration tools
• Web 2.0
experience

25. Oracle E2.0

26. Oracle Enterprise 2.0 Solution
Enterprise 2.0 Platform
Portal
Oracle WebCenter Suite
Integration Infrastructure
Search
Web
Services
Adapters Content SOA & BPM
Social Media
Oracle WebCenter Services
Third party
repositories
CRM ERP Legacy
Applications
BI Data Sources
Enterprise
Portals
Team
Spaces
Dashboards Composite
Apps & RIA
Collaborative
Applications
Multi-Channel
Access
Content Management
UCM/ECM/TCM
Identity
Management

27. Gartner Quadrants
Magic Quadrant for Web
Content Management
Magic Quadrant for
Horizontal Portal Products
Magic Quadrant for Enterprise
Content Management

28. Thank you