Socially engaged organizations are more effective in three key ways: 1) They can strengthen customer relationships by providing responsive customer support in social sites, connecting customers to experts and each other, and viewing customers as brand champions. 2) They can innovate more effectively by connecting key stakeholders like customers and partners to product development and getting feedback before changes are difficult to make. 3) They can manage complex projects more efficiently by providing access to engaged expertise, reducing the time to find information, and enabling easier collaboration across locations and time zones.

1. Why Socially engaged organizations are more effective

2. Why Socially engaged organizations are more effective
Attending @e_office_com seminar on
#connections and #socbiz by @allerhed, this
session #rocks #innovations
@allerhed

3. Leaders in every industry are leveraging Social Business technology
to disrupt their industries and create competitive advantage

4. Social Business Predictions for 2012: Community Managers Rule!
“Corporations are quickly realizing they must create new roles
like the community manager to take on these new
responsibilities. Watch for this role to take off in 2012, with
organizations of all shapes and sizes, in a variety of industries
calling on experts to help to build, maintain, and activate members
in an online location around common interests and topics. Key
skills required: Ability to be transparent, drive sharing among
members, and listening and shaping conversations.”
Alistair Rennie
GM, IBM Collaboration Solutions
December 2011
Source: http://sowecreate.tumblr.com/post/13053183743/ibms-social-business-predictions-for-2012

5. Leading social business through communities
Source: http://www.zdnet.com/blog/hinchcliffe/should-companies-drive-their-traffic-to-facebook/2127
June 2012

6. How does a Social Business Manage Complex Projects?
• Engaged Expertise to prevent
recreating the wheel
• Reduce time to find intellectual
capital
• Remove barriers to intellectual
capital sharing
• Collaborate across timezones and
geos easier
• Central hub for information
• Eliminate complexity, flatten
hierarchy
• Foster social learning

7. How does a Social Business Innovate?
• Connect key stakeholders
• Bring customers and partners closer to the
product and service development process
• Engage employees on company initiatives,
product plans, etc.
• Enable Resiliency
• Get feedback before it’s too late to change
anything
• Be prepared for rapid response to
changing demands

8. How does a Social Business Strengthen Customer Relationships?
• Responsive & pervasive customer support
• Enable your customers to access experts
and get their questions answered
immediately
• Be where your customers are – questions
will appear in social sites before they call
your #800
• View customers as Brand Champions
• Enable customers to share their
enthusiasm for your products & services
• Connect customers to each other to
strengthen their relationships

9. Social Businesses supports there team, wherever they are

10. IBM Connections: Themes for 2012
Expand the Platform Enhance Communities for Teams Business to Consumer
• Support engaging experiences • Access expertise in context to • Strengthen relationships by
with new services and deeper enhance use cases for sharing creating compelling customer
integration across the portfolio and collaboration communities
• Need to streamline work • Need to share and collaborate • Need to build social customer
• Need anytime, anywhere access across a group of people communities to increase loyalty
• Need to prioritize what's • Need to support different groups and revenue
important and avoid distractions with different social and • Need to understand what is
• Need consistent, integrated collaboration requirements working and gain insight from
collaboration experience • Need to develop and manage trends
shared documents across teams • Need to support openness and
choice
Social & Mobile Everywhere
Deliver new or expanded value to access your social data

11. IBM Connections is Extensible and Expandable
• Extensive and simple API allows
Connections capabilities to be
plugged into virtually -ANY-
external application
• SPIs and event infrastructure
allow even tighter low-level
integration
• iWidget support allows
Connections to surface external
data and resources in
Homepage, Communities, and
Profiles

12. IBM Connections is a platform
• We and our partners
provide – and regularly
update – many Connections
Extension Points
• See the Solutions Catalog
on Greenhouse

13. IBM leads with Open Standards:
Maximizing integration possibilities
• Enabling the next generation of socially-enabled solutions to enhance customers' existing
investments and heterogeneous platforms
• Focus on open standards and “loosely coupled” web-centric architectures
• A commitment to drive and leverage open standards
• Maximize choice, flexibility, and ease of integration
• Drive enterprise innovation and leverage rapid innovation on the public web
• Minimize incremental cost of targeting additional desktop and mobile platforms
• Leverage dominant skill-sets based around web technologies

14. OpenSocial
• Social APIs and Mini Applications (Gadgets)
• IBM has a leadership role including
• On the Board of Directors
• Committers on Apache Shindig
• Has been instrumental in drafting the OpenSocial 2.0
specification
• Invented and gave to the community Embedded Experiences
and many, many more capabilities
• Provided enterprise extensions

15. ActivityStrea.ms
• The primary event propagation mechanism
for Social Business
• Streams contain events and the means to act
upon them
• Those means, for users to execute tasks
without a sovereign pivot, include embedded
experiences
• The lead editor for the ActivityStream
specification JSON is James Snell from IBM

16. OAuth
• Delegated Authorization provides a
means for interaction between
gadgets
• Can use a variety of authorization
mechanisms (SAML, etc.)
• Cornerstone of security in Social
Business
• Rapidly evolving specification

17. Same Gadget, Different Contextual Experience

18. IBM Connections and IBM WebSphere Portal
• Drive innovation and improve collaboration
through socially-infused experiences
• Allow users to find the right people
• Enable customers to provide feedback
• Incorporate Connections Apps: Activities,
Blogs, Bookmarks, Profiles, Wikis, Tag Cloud
• WebSphere Portal V7 customers are entitled
to IBM Connections Files and Profiles
• Download at http://ibm.biz/BdxFWR

19. Plug-ins for IBM Lotus Notes
• Take Activities offline, synchronize recent, selected or prioritized
Activities
• Custom entry templates, custom fields, and section support
• Activities To Do entries integration with Notes Calendar via
calendar overlay
• Integration with Notes search bar
• Bookmark Notes documents in Connections Bookmarks
• Drag to add Notes documents to Connections Activities
• Profiles Business Card integration
• Status Updates Plug-in
• Personal Files Plug-in

20. IBM Connections & Microsoft
Microsoft Office®
Upload Files to Activities
Search Profiles
Add to your blog Microsoft Outlook®
Business Card
Search services
Outlook Social Connector feed
Microsoft SharePoint®
Business Card
Profiles Search
Tag cloud web part
Microsoft Windows® Community integration
Work with Shared Files
Add file to Activity
Create new Activities

21. IBM Connections API
Simple and Easy to Learn
• REST-style HTTP based API with XML, JavaScript and HTML formatted output
• Standard Web 2.0 web development methodology
Open
• Platform Independent
• Based on Open standards:
• XML and JSON over HTTP
• Atom Syndication Format and Publishing Protocol
• CMIS for files, Open Social & Activity Streams
Comprehensive
• Used internally and by partners to build a wide set of plug-ins and mashups
• All IBM Connections services provide an Atom API
• which is fully documented
• and all IBM plug-ins use this API
• Additionally,
• An SPI for 3rd part event consumption
• Extensible web experience through Open Social gadgets and iWidgets

22. IBM Connections
• ...is social software, designed to meet the needs of
business.
• ...empowers business professionals to be more
innovative and productive, by helping them identify and
build networks of subject matter experts.
• ...facilitates the creation of vibrant communities of
employees, business partners, and customers where
creative ideas can be exchanged that can foster increased
business growth.
• ...helps teams accomplish their business objectives,
whether they are located locally or distributed
geographically.

23. Start Your Social Business Journey Now!
www.ibm.com/social

24. Thank you
@allerhed
lollo@se.ibm.com