The document discusses emerging trends in big data centers that are driving increased requirements for server hardware. These trends include larger workloads, higher virtual machine densities, migration from RISC to x86 architecture, and the use of servers for high performance computing. It describes how Intel's Xeon 7500 series processors are optimized to meet the needs of big servers by providing high performance, scalability, reliability, and flexibility.

1. 11 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Using Technology Opportunities
for Business Advantage
Florin Raclariu
Market Development Manager

2. 2
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The Future: Doing More With Less
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'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12
WW Spending on Servers, Power and Cooling, and Management/Administration
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Mgmt & Administration
New Server Spending
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WW Spending on Servers, Power and Cooling, and Management/Administration
# Installed ServersCustomer Spending ($M)
Power & Cooling
Mgmt & Administration
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Power & Cooling
Mgmt & Administration
New Server Spending
0
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New
thinking!

3. 3
* Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Cloud Architecture
Resource scalability
Secure multi-tenancy
Flexible Management
Dynamic resource allocation
Consolidation
CapEx and OpEx efficiency
Evolving Data Center Requirements
Moving Beyond Performance and Energy Efficiency
Increased Complexity
Energy
Efficiency
Performance
With
Advanced
Security
Robust
Virtualization
Solutions

4. 4
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Nevada Enacts Encryption Law
for Data Transmission3
Encrypt Now to Meet New
Massachusetts
Data Protection Law4
Google to enlist NSA to help it
ward off cyberattacks1
Security is a Top-of Mind Concern
in Virtualized Environments
Where are my apps
and services?
Where are attacks
coming from?
What are the regulatory
requirements?
Security is a top priority for CIOs in 20105
Criminal gang spreads Trojan-
protecting rootkit2
1 Source: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/03/AR2010020304057.html
2 Source: http://news.zdnet.co.uk/security/0,1000000189,39292012,00.htm
3 Source: http://searchsecurity.techtarget.com/news/column/0,294698,sid14_gci1346761,00.html
4 Source: http://www.crn.com/security/210605176;jsessionid=3BR5SYATQOCOHQE1GHPCKHWATMY32JVN
5 Source: Ziff Davis Enterprise Top 10 CIO Priorities for 2010. http://www.baselinemag.com/c/a/IT-Management/CIO-Priorities-for-2010-706071
More

5. 5
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Shift in types of attack
targeting the platform,
not just software
HIPPA, SOX, PCI, etc.
requiring security
enforcement & auditing
Security Challenges Continue to
Mount in the Data Center
1 Source Ziff Davis Enterprise Top 10 CIO Priorities for 2010. http://www.baselinemag.com/c/a/IT-Management/CIO-Priorities-for-2010-706071/
Where are my apps
and services?
Where are attacks
coming from?
What are the regulatory
requirements?
Security is a top priority for CIOs in 20101
New usage models are
blurring datacenter
perimeters
Back

6. 6
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Xeon 5600
“Intel® AES-NI helps
removes the barriers for
protecting data"
TODAY
“With the performance
penalty, I can’t afford to
use encryption”
Intel® AES-NI
Enabling Encryption Throughout the Enterprise
AES-NI Enables Encryption as the “Default” Value
full disk encryption
secure transactions
throughout my environment
application encryption
(e.g. database)
support more users than Xeon®
5500, even using SSL transactions1
shorter hard drive provisioning
for increased data protection3
take advantage of database
encryption features2
1 Intel Xeon® X5680 can support 23% more users than Intel Xeon® X5570, even using SSL transactions. Source: Internal Intel measurements with a web banking workload, comparing Intel®
Xeon® Xeon® X5680 (3.33 GHz) with SSL ON with Intel Xeon® X5570 with SSL OFF.
2 Up to 89% reduction in decryption performance using Oracle 11g with TDE, comparing the time to decrypt a 5.1 million row encrypted table with AES-256 CBC mode on Intel® Xeon® Xeon® X5680
(3.33 GHz) with Intel® Performance Primitives crypto library (IPP), and Intel Xeon® X5570 (2.93 GHz) without IPP.
3 Full Disk Encryption: Up to 42% faster server hard drive provisioning time for encrypting a 32GB X25E SSD using an Intel® Xeon® Xeon® X5680 (3.33 GHz) compared to an Intel Xeon® X5570.
See backup foil for details on all configurations

7. 7
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“ To help organizations protect data privacy at a lower cost, Oracle
today announced a breakthrough in the speed of the Transparent
Data Encryption feature of Oracle Advanced Security for Oracle®
Database 11g Release 2 running on Intel® Xeon® 5600 series
processor based servers with Intel Advanced Encryption Standard
New Instructions (Intel AES-NI).
According to benchmark results, Oracle Database 11g Release 2
Transparent Data Encryption shows 10x speedup in AES encryption
processing rate and 8x speedup of decryption processing rate using
256 bit keys on Intel® Xeon® X5680 processor utilizing AES-NI as
compared to Intel® Xeon® X5560 processor without AES-NI.
ORACLE OPENWORLD, SAN FRANCISCO
September 21, 2010

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Better Energy Efficiency
Same performance as X5570
and up to 30% lower power1
Secure Virtualization
Encrypt today
Measure & Enforce tomorrow
Performance Leadership
Up to 60% performance boost2
5-month refresh ROI3
Intel® Xeon® Processor 5600 Series
An Intelligent Choice for Server Refresh in 2010
Boost Performance, Lower IT Costs, Enhance Security
1 Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006.
See http://docs.ts.fujitsu.com/dl.aspx?id=0140b19d-56e3-4b24-a01e-26b8a80cfe53 and http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f177389
2 Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*.
3 Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated
based on internal Intel analysis and are provided for informational purposes only.
For notes and disclaimers, see performance and legal information slides at end of this presentation.

9. 9
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Sun Fire X4470
Nehalem EX
4-socket
512 GB
Sun Fire X4800
Nehalem EX
8-socket
1 TB
Sun Fire X2270 M2
Westmere EP
2-socket
96GB
Sun Netra X4270
Nehalem EP
2-socket
144 GB
Sun Fire X4270 M2
Westmere EP
2-socket
144 GB
Sun Blade X6275
Nehalem EP
4-socket
192 GB
Sun Blade X6270 M2
Westmere EP
2-socket
144 GB
Sun Fire X4170 M2
Westmere EP
2-socket
144 GB
Oracle Exadata Database Machine X2-8
Oracle Exalogic Elastic Cloud
Westmere EP
Nehalem EX
8-socket
1 TB

10. 10
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Business
Intelligence &
Large
In-memory
Databases
Mission Critical
High Availability
Workloads
Data Center
Simplification
(incl VM sprawl)
Multi-tier
Application
Consolidation
Bigger Database,
CRM and ERP
Workloads
Business Critical
Virtualization
Workloads
HPC
Bigger Science
Workloads
Emerging Big-Server Trends
Market Trends Driving Need for Ever-More Capable Hardware

11. 11
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Big-Server Hardware Requirements
Current Usages and Trends Drive Hardware
Xeon® 7500 is Design Optimized for the Needs of the Big-Server Market
Bigger Workloads
Higher & Bigger VM Densities
Accelerating RISC Migration
HPC Super Nodes
Ongoing ROI Focus
Xeon® 7500 Design Optimized For:
Maximum Performance
Best Performance/$
at Capacity
High Availability
Expandability

12. 12
* Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Intel® Xeon® Processor 7500
Series Benefits
1.Average of 3x performance claim based on geometric mean of four industry-standard, common enterprise benchmarks (SPECjbb*2005, SPECint*_rate_base2006, SPECfp*_rate_base2006,
and TPC Benchmark* E) comparing best published / submitted results on 4-socket (4S) Intel Xeon processor X7560 –based server platform to best published 4S Intel Xeon processor X7460 –
based server platform as of March 26, 2010.
2. 8 socket system with 128 DIMM slots populated with 16GB DDR3 DIMMs
3. 8X per Intel internal memory BW measurement 3.2.10
4. Estimate of Xeon 7500 vs older single core 4socket servers. See 20:1 Refresh Foil for details
5. Per published history of Intel Xeon product performance
6.See RAS list for new features
Average 3X performance
boost over Xeon® 74001
2 terabyte
of memory (8 sockets)2
2-256 sockets
8X memory bandwidth3
Over 20x performance
vs. older, single-core
servers4
Biggest Performance
Leap Ever for Xeon5
12 Month Refresh
ROI4
Higher VM Density
and Investment
Protection
Flexible
Virtualization
I/O Virtualization
Intel VT Flex-
Migration Assist
for virtualization pool
investment protection
Over 20 new RAS
features7
Machine Check
Architecture-
recovery
Recover from fatal
errors
Mission Critical
Reliability
Scalable
Performance
Advanced
Reliability

13. 13
* Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Sun Fire X4470
Nehalem EX
4-socket
512 GB
Sun Fire X4800
Nehalem EX
8-socket
1 TB
Sun Fire X2270 M2
Westmere EP
2-socket
96GB
Sun Netra X4270
Nehalem EP
2-socket
144 GB
Sun Fire X4270 M2
Westmere EP
2-socket
144 GB
Sun Blade X6275
Nehalem EP
4-socket
192 GB
Sun Blade X6270 M2
Westmere EP
2-socket
144 GB
Sun Fire X4170 M2
Westmere EP
2-socket
144 GB
Oracle Exadata Database Machine X2-8
Oracle Exalogic Elastic Cloud
Westmere EP
Nehalem EX
8-socket
1 TB

14. 14
* Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.
Standardisation on x86
Building Blocks for the 21st Century Data Centre
Storage As A
Workload
Compute &
I/O
Efficient
Performance
Next
Generation
BI
Xeon® Processor Capabilities Help Extract the Value of your Data

15. 15
* Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.