The document presents a BCG matrix analysis of the strategic business units of Bharti Airtel Limited, a leading telecom company in India and Africa. It analyzes four SBUs - Mobile Services, Telemedia Services, Enterprise Services, and Passive Infrastructure. It identifies Mobile Services as a cash cow with high market share and low growth. Telemedia Services is identified as a dog with low market share and low growth. Enterprise Services is identified as a star with high growth potential but low current market share. Passive Infrastructure is identified as a question mark with high growth potential but low current market share requiring significant investment to increase its market share.

1. Presented by……….. Fedora D'souza Nitin Jadhav

3. BCG Matrix Star Dog Cow Question Mark

8. Product Portfolio Matrix: Strategic Consequences

9. Bharti Airtel Limited a leading emerging market telecom services provider with operations in 19 countries across Asia and Africa. Bharti Infratel Limited is amongst India's leading telecom passive infrastructure service providers.

11. BCG Matrix of Bharti Airtel Ltd SBU : Enterprise Services SBU : Passive Infrastructure SBU : Telemedia Services SBU : Mobile Services

12. Strategic Business Unit Market Share (SBU) Market Share (Largest Competitor) Relative Market Share Relative Market Share (in BCG Terms) Product Sales Growth (%age change b/w FY 09-10) Quadrant in which the SBU lies Mobile Services 63.32% Idea Cellular Ltd. - 21.94% 50.12% 2.28 7% Cash Cow Telemedia Services 6.65% Tata Tele services - 20.32% 30.57% 1.5 2% Dog Enterprise Services (Carriers & Corporates) 16.41% Atire Technology - 42.6% 14.50% 0.34 17% Star Passive Infra 13.62% GTL Infra - 28.33% 6.32% 0.22 38% Question Mark

17. BCG Matrix and PLC Curve Passive Infra Enterprise Services Mobile Services Telemedia Services

18. Characteristics and Strategy Implications of Products in the Strategy Quadrants

19. Company BAJAJ Gr. Prdt/ser Relative Market share Growth rate in % Sales 2010 (Rs.Crore) Bajaj auto 2&3 wheelers 0.74 16.78 12,767.12 Hero honda 2&3 wheelers 17,138.00 Bajaj Finserv Insurance & Financial services 0.62 23.39 985.41 Bajaj Holding & investment ltd. Insurance & Financial services 1410.17 Mahindra & Mahindra Financial Services Ltd Insurance & Financial services 1,595.60 Bajaj Hindustan Sugar Sugar 0.28 21 422.17 Balrampur chini mills Sugar 1,527.46 Bajaj Electricals Domestic Appliances 0.82 23.28 2,308.02 I F B Industries Ltd. Domestic Appliances 666.08 Whirlpool of India Ltd 2,817.21 Bajaj corp ltd . Personal Care 0.10 18.4 334.87 Dabur India Personal Care 3,466.38 Bajaj Steel ltd. Packaging 0.68 8.325 241.13 Karur KCP Packkagings Ltd Packaging 355.74

21. Company TVS Gr. Prdt/ser Relative Market share GR Rate in % Sales 2010 (Rs.Crore) Sundaram Finance Finance 0.50 39.27 2,035.37 IDFC Finance 4,060.16 Reliance Capital Ltd Finance 2,423.16 TVS motors 2&3 wheelers 0.38 16.78 4,811.40 Bajaj auto 2&3 wheelers 12,767.12 Hero honda 2&3 wheelers 17,138.00 TVS electronics Hardware 0.01 14.93 200.36 Moser baer Hardware 2,370.48 Redington India Hardware 13,982.14 Sundaram Clyaton Brakes 1.69 9.14 5,729.01 Amtek Auto Brakes 3,395.66 Indian Nippon Electricals Electrical 0.03 36.28 191.67 Motherson Sumi Electrical 7,209.63 Minda Industries Ltd Electrical 503.33 TVS Srichakra Ltd Tyres 0.09 23.67 753.61 Apollo Tyres Ltd Tyres 8,414.04 MRF Ltd Tyres 5,966.55