Bharti Analysis-BCG Matrix

Bharti Airtel conducted a BCG matrix study of its strategic business units (SBUs). The matrix shows that Mobile Services is the cash cow with the largest market share. Enterprise Services is classified as a star due to its strong growth and market share gains in recent years. Telemedia Services falls in the dog quadrant with declining market share. Passive Infrastructure is new and its future is uncertain. The document provides details on the market shares and growth rates used to classify the SBUs in the BCG matrix.