Reliance Retail Ltd is India's largest retail company with over 920 stores across 80 cities and 14 states. Reliance Fresh is their supermarket venture focused on sourcing directly from farmers to reduce costs. They have a corporate social responsibility program that provides loans and training to farmers. Reliance Fresh faces competition from international retailers but aims to invest 25,000 crore rupees over 4 years to expand its private label products and formats like food cafes to reach more customers across India.

1. Reliance Fresh Growth through value creation By: Amit Kumar Sinha PGDMRM 02 IPE, Hyderabad

2. Contents: 1) Reliance Retail Ltd – An Overview 2) Reliance fresh – Company Profile 3) Controversies 5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions

3. Reliance Retail Ltd – An Overview

4. Reliance Retail Ltd – Overview 920 Stores – 80 Cities – 14 States Reliance fresh (Supermarket) First Venture Reliance Super (Mini-Hypermarket)

5. Reliance Mart (Hypermarket) 95000 Products Unique Services - Tailoring, shoe & watch repair, Laundry. Future Plan: Saloon

6. Reliance trends ( Apparels and accessories) Reliance wellness (Medicine, health care and Beauty Products)

7. Reliance footprint Reliance time out (Books, toys, music and gifts)

8. Reliance digital Reliance istore

9. Reliance jewels Reliance AutoZone (Auto accessories and services) Reliance Living Homeware.

10. Reliance Fresh – Company Profile

11. Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30 th October 2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft.

12. Controversies

13. Fresh Cheap

15. Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.

16. Corporate social responsibility

17. Farm To Fork Model

18. Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district. Recruiting People – Underprivileged Community Biometric Cards – Farmers – Loans upto Rs. 15000 Training the farmer Information centre: Increase productivity Market rates of different Corps Technical Help Quality of seeds and fertilizers

19. SWOT Analysis

20. Strength: Private label sale – own products (Reliance Select) Contract Farming Network – 1600 channels in villages

21. Weakness: Poor inventory control Staff – Lack of knowledge about products Parking Opportunities: Farm to fork, No middlemen, Farmers – Customer Hundreds of farmers – 1 million farmers – next five years

22. Threats: International Retail Giants: Carrefour, Metro AG, Tesco. Bharti – Wallmart (Farm to Fork) Operating cost are too high

23. Retail Mix – Reliance Fresh

24. Place: Located in small commercial complexes close to 3-4 residential areas Observation: Close to cross roads Almost in all Major areas: Vidya nagar, Habsiguda, Nallakunta, HMT nagar, Banjara hills, Panjagutta, Shivam Road etc.

25. Product Range: Vegetables and fruits House hold items Food and beverages – All premiere brand + Private label Groceries – only private label Dairy products Non veg food items Ready to eat items

26. Promotion: Main idea – make bulk purchase Discount scheme days – Saturday and Sunday Reliance fresh membership card – Reliance One

27. Pricing: Low prized private labels Discount on bulk buying Private Labels: Maximum Space: Own Products Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay’s Chips. Reasons: High Margin

28. Future Plans of Reliance Retail Ltd.

29. Future plans: Plans to invest Rs 25000 Crore in next 4 year in their retail division Train students and housewives – Customer care & Quality service – Part time job Every Indian Consumer New format of food and café – Reliance food Private label sale – Kirana store Pharmacy retail store 6000 outlets – 784 cities Launch soaps, detergents, cosmetics and non FMCG products – Private label

30. Suggestions:

31. Suggestions: Expand – Service Give training to staff Improve inventory control

32. THANK YOU

33. Questions ???