Raymond Limited is an Indian apparel and accessories company with 550 stores across 200 cities in India and overseas. It has a strong R&D department that innovates products like dress shirts and jeanswear. Raymond has customer and employee loyalty due to its high quality products and decentralization. However, its global penetration is limited compared to other brands and customers have low switching costs since many alternatives exist. Opportunities for Raymond include offering corporate deals and global expansion, but it faces threats from increasing competition and needs to follow strict labor and environmental laws.

1. Raymond Limited
Parent Company Raymond limited
Category Apparel and Accessories
Sector Lifestyle and Retail
Tagline/ Slogan Feels like heaven; Made to measure; Complete man
USP High quality and innovation

2. SWOT Analysis
• Strong R&D for product innovations like dress shirts,
shirting's, jeans wear, tailored clothing.
• Loyalty of customers and high product quality
• Loyalty of employees due to decentralization
• Being MNC company, it has ability to attract large
customers as compared to local companies
• Owns 550 stores across 200 cities in India and overseas.
Strengths
• Global penetration is limited as compared to other
international brands
• Switching cost is low for customers since Indian and
international firms offers large to customers
• Weak supply chain management
• Inconsistent execution
Weaknesses

3. Opportunities
•Special offers for corporates and business
institutions
•Global expansion would give more opportunity for
brand to grow
Threats
•Increase in competition in domestic market due
to large number of formal wear brands coming
up
•Regional trade alliances – All major players in
the industry are competing with each other not
only on low price but better quality.
•Increase in social and ecological awareness ,
company will be in constant pressure to follow
labor laws and environmental laws
SWOT Analysis

4. Political
• The Government has announced the release of a subsidy
of INR 2,687 Billion for the textile industry.
• Removal of trade related tariffs and non-tariff barriers .
• The government has extended 10% capital subsidy and 5%
interest subsidy on installation of machineries and for
processing machinery.
• A 41-member Working Group has also been announced
to be set up with a National Fiber Policy, to ensure self-
sufficiency in fiber consumption and export requirements in
India.
PEST analysis

5. Economic
•Indian textile industry contributes about 14% to industrial
production, 4% to the country's gross domestic product
(GDP) and 16.63% to export earnings.
•Nearly 40% of the textiles produced in the country is
exported and the textiles sector is the biggest employment
generator after agriculture
•The sector is expected to generate 12 million new jobs
•Indian textiles and apparel exports, which is worth US$
41.4 billion in 2014-15, a growth of 5.4 percent.
• .
PEST analysis

6. Social
• The market for textile is growing as a whole as India’s
population grows at about 1-2% annually.
• Along with that, Raymond’s market segment of upper
middle class and the high class segment is also growing
due to higher disposable incomes.
• The textile industry is mainly a labor intensive industry as
it provides livelihood to the huge population, mainly
consists of unskilled workers, and thus plays a pivotal role
in the development of any economy.
PEST analysis

7. •Since the textile industry is more labour
intensive.
•Technical textiles.
•Medical Textile
•Manmade textile
•computerized flat knitting and embroidering
•Technology Upgradation Fund Scheme has
infused investment of more than INR 2,687
Billion
PEST analysis
Technological

8. Enviormental
• Environmental affecting industry
• Environmental friendly process
• Waste reduction process
.
Legal
• Strong Environmental laws
• Import Export laws