The production company is always listed first in the title sequence to identify who produced the film. Daniel Craig, the lead actor, is shown next as he is a major selling point for audiences due to his fame. The "James Bond" series name is also included to signal to audiences that this film is part of the popular Bond franchise. The film's title, "Skyfall", is then prominently displayed to draw attention and indicate the film will feature action. Supporting actors, co-producers, and other film credits are listed subsequently in descending order of importance to audiences. Music producers and writers are also credited as the Bond film themes are iconic. The producer receives the final credit as the one ultimately responsible for making the film