Joey Kramer, drummer of Aerosmith, has released an iPhone application called "Hit Hard" that allows users to play drumming games and challenge their skills against Kramer's beats. The app includes 15 levels of instructional beats from Kramer that get progressively harder, as well as a freestyle mode to play custom beats. Kramer hopes drummers will enjoy competing using the app.

1. Aerosmith Drummer Joey Kramer Challenges iPhone Fans to “Hit Hard” Competition
BOSTON – March 15, 2010 – While no one can beat the rock solid rhythms of Aerosmith’s
legendary drummer Joey Kramer, iPhone users can now challenge their drumming skills on
Kramer’s recently released iPhone application “Hit Hard,” created for the famed drummer by
PAID, Inc. Celebrity Services (OTCBB:PAYD).
Available on iTunes, the new iPhone “Hit Hard” application (http://itunes.apple.com/us/app/joey-
kramer-hit-hard/id352442312?mt=8), challenges fans to compete with one another to repeat the
legendary drummer’s beats on an iPhone, or leave the competition behind and just knock out their
own beats in “freestyle” play. The “Hit Hard” app features original drum beats created and laid
down by Kramer.
“Drummers love challenges – I think it’s in our blood,” laughed Joey Kramer. “You can’t get
two or more of us together without someone starting to knock out a beat, so “Hit Hard” is just a
natural outgrowth of what drummers love to do.”
He added, “I love the app PAID, Inc. has put together for me. The design is killer and the beats
are so on – it’s crazy.”
Each level in the game consists of a mock lesson from Kramer where the player taps the correct
sequence to match Kramer’s beat as the icons light up on the screen. Upon completing each of
the 15 levels, the player will receive a personalized message from Kramer. The game’s leader
board allows players to see who comes closest to matching Kramer’s unbeatable grooves, which
become increasingly difficult as the game goes on. Once all of the levels have been completed,
the player can enter the High Score Contest, for a chance to win a special prize from Kramer as
well as bragging rights.
During freestyle play, players can tap the various drums and cymbals that make up Joey’s on-
screen drum kit and hear the sounds in real time to knock out their own beats or those of their
favorite Aerosmith hits. Freestyle play is not scored and is not part of the Hit Hard competition.
“We are always seeking to deliver programs that build our artists’ direct-to-fan connection
attracting new fans and energizing their existing fan communities,” said Keith Garde, president of
PAID, Inc. celebrity services. “The ‘Hit Hard’ app brings a ‘piece’ of Joey to his fans. This
project is another example of how we at PAID, Inc. engage with our clients in a way that
provides for personal and customized campaigns dedicated to building artist-to-fan, fan-to-fan
and fan-to-artist connected communities.”
Joey Kramer’s new iPhone application is named after the drummer’s gritty, soul-searching book,
“Hit Hard: A Story of Hitting Rock Bottom at the Top,” which was released in June 2009. In his
book, Kramer writes about his rocky life, battles with childhood abuse, drug and alcohol
addiction, depression and details how he lived out these experiences as a member of one the
greatest rock bands ever known, eventually suffering a nervous breakdown at the height of

2. Aerosmith’s comeback.
Playing drums since he was 14, Kramer has been setting the rhythm for Aerosmith since he was
18. More than 40 years later, Kramer has become an international celebrity winning over fans of
all ages with his dynamic percussive beats. As part of Aerosmith, Kramer has sold more than 150
million albums, 21 of which have gone multi-Platinum and has been the subject of multiple
documentaries, including “It’s About Time,” which focuses on Kramer’s career.
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About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and
marketing resource to music, entertainment and sports personalities and organizations, and offers
AuctionInc™ online shipping calculation and shopping cart software employing its patented
technology to streamline ecommerce. Known for quality and customer service, Paid offers
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winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and
fan community management programs. More details are available at www.paid.com.
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Multi-Media Elements
Web site: http://www.joeykramer.com/
iTunes: http://itunes.apple.com/us/app/joey-kramer-hit-hard/id352442312?mt=8