Record Companies
E.M.I- Structure Catalogue/Liberty/Gold The Catalogue and GOLD departments are responsible for marketing activities not directly related to artist development. They deal with full and mid-price releases (Catalogue) and budget-price releases (GOLD). This primarily involves manipulating existing recordings for release as either compilation albums, special ranges (e.g. The Greatest Classical Movie Album) or Greatest Hits packages. EMI Marketing The responsibility of the EMI Marketing department is to deliver to the company incremental revenue through the commercial exploitation of EMI's recorded assets. The scope of this department's responsibility covers diverse areas from: Licensing- of our artist's recorded tracks for EMI's joint venture with Virgin e.g. "Now!" series, and all EMI/Virgin branded albums such as 'the best…album in the world…ever!' series etc - to other record companies for use on their TV albums - to other third party record company licensees, balancing the interests of licensing revenue and supporting and trading in our own compilations and albums. - for Mail-order useSynchronisation- by sourcing and negotiating deals for TV, Film, Radio and Corporate usePremiums- by negotiating the sponsorship and endorsement of EMI's artists with particular brands/products Club - BrittaniaDRTV- Producing, selling, licensing products for DR sales, ie DRTV and radio boxes and bespoke packages on a global scale. Marketing Marketing's role is to advise and suggest ideas for the visual side of the release. They work with the artist management and A&R to commission the packaging design and decide the method of promoting the release to the public, as well as deciding which media types would be best suited to market the product. The Video, Radio and TV Promotions and Press departments all come under the marketing umbrella, and work together with the artist's management to ensure the strategy for the release is carried out. The overall responsibility of the Marketing department is to ensure that the artist/band gets noticed in the right places and in the right way.
E.M.I- Artists Lily Allen, Katy Perry, Kylie Minogue- pop, target audience females 12-35 Iron Maiden, Pink Floyd, rock, target audience males 30-50 The Beastie Boys, Massive Attack - hip-hop, target audience males 15-30 Tinie Tempah, Snoop Dogg- rap, target audience males 14-30 Evanescence, 30 Seconds to Mars, Nickelback- rock, target audience females and males 14-30
E.M.I- New Technologies Deal with Spotify Deal with Last.fm
E.M.I- Ownership US BANKING GIANT CITIGROUP HAS TAKEN OVER THE OWNERSHIP OF EMI, THE MUSIC COMPANY WHERE IT WAS THE MAJOR CREDITOR. THE BANK HAD LENT MONEY TO GUY HANDS' PRIVATE EQUITY FIRM TERRA FIRMA TO HELP IT TO BUY THE BUSINESS IN 2007. BUT THE £4.2BN TAKEOVER WAS A FAILURE, WITH TERRA FIRMA BELIEVING IT MASSIVELY OVERPAID FOR THE COMPANY. NOW IT HAS BEEN FORCED TO HAND EMI OVER TO CITI AFTER NOT BEING ABLE TO KEEP UP INTEREST PAYMENTS ON THE LOANS. INDUSTRY SPECULATION SUGGESTS ANOTHER RECORD LABEL WOULD PROBABLY BE THE BUYER - WITH WARNER MUSIC AMONG THE MORE LIKELY CANDIDATES FOR THE RECORDED MUSIC BUSINESS. MEANWHILE ITS PUBLISHING OPERATION MAY BE SOLD TO ANOTHER PRIVATE EQUITY FIRM, KKR, SAYS BBC BUSINESS EDITOR ROBERT PESTON. TERRA FIRMA AND ITS BACKERS HAVE LOST THE ENTIRE £1.7BN THEY PUT INTO EMI. MEANWHILE CITIGROUP HAS WRITTEN DOWN WHAT IT IS OWED FROM £3.4BN TO £1.2BN - WHICH MEANS THAT IT HAS INCURRED A LOSS OF £2.2BN.

Emi

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  • 2.
    E.M.I- Structure Catalogue/Liberty/GoldThe Catalogue and GOLD departments are responsible for marketing activities not directly related to artist development. They deal with full and mid-price releases (Catalogue) and budget-price releases (GOLD). This primarily involves manipulating existing recordings for release as either compilation albums, special ranges (e.g. The Greatest Classical Movie Album) or Greatest Hits packages. EMI Marketing The responsibility of the EMI Marketing department is to deliver to the company incremental revenue through the commercial exploitation of EMI's recorded assets. The scope of this department's responsibility covers diverse areas from: Licensing- of our artist's recorded tracks for EMI's joint venture with Virgin e.g. "Now!" series, and all EMI/Virgin branded albums such as 'the best…album in the world…ever!' series etc - to other record companies for use on their TV albums - to other third party record company licensees, balancing the interests of licensing revenue and supporting and trading in our own compilations and albums. - for Mail-order useSynchronisation- by sourcing and negotiating deals for TV, Film, Radio and Corporate usePremiums- by negotiating the sponsorship and endorsement of EMI's artists with particular brands/products Club - BrittaniaDRTV- Producing, selling, licensing products for DR sales, ie DRTV and radio boxes and bespoke packages on a global scale. Marketing Marketing's role is to advise and suggest ideas for the visual side of the release. They work with the artist management and A&R to commission the packaging design and decide the method of promoting the release to the public, as well as deciding which media types would be best suited to market the product. The Video, Radio and TV Promotions and Press departments all come under the marketing umbrella, and work together with the artist's management to ensure the strategy for the release is carried out. The overall responsibility of the Marketing department is to ensure that the artist/band gets noticed in the right places and in the right way.
  • 3.
    E.M.I- Artists LilyAllen, Katy Perry, Kylie Minogue- pop, target audience females 12-35 Iron Maiden, Pink Floyd, rock, target audience males 30-50 The Beastie Boys, Massive Attack - hip-hop, target audience males 15-30 Tinie Tempah, Snoop Dogg- rap, target audience males 14-30 Evanescence, 30 Seconds to Mars, Nickelback- rock, target audience females and males 14-30
  • 4.
    E.M.I- New TechnologiesDeal with Spotify Deal with Last.fm
  • 5.
    E.M.I- Ownership USBANKING GIANT CITIGROUP HAS TAKEN OVER THE OWNERSHIP OF EMI, THE MUSIC COMPANY WHERE IT WAS THE MAJOR CREDITOR. THE BANK HAD LENT MONEY TO GUY HANDS' PRIVATE EQUITY FIRM TERRA FIRMA TO HELP IT TO BUY THE BUSINESS IN 2007. BUT THE £4.2BN TAKEOVER WAS A FAILURE, WITH TERRA FIRMA BELIEVING IT MASSIVELY OVERPAID FOR THE COMPANY. NOW IT HAS BEEN FORCED TO HAND EMI OVER TO CITI AFTER NOT BEING ABLE TO KEEP UP INTEREST PAYMENTS ON THE LOANS. INDUSTRY SPECULATION SUGGESTS ANOTHER RECORD LABEL WOULD PROBABLY BE THE BUYER - WITH WARNER MUSIC AMONG THE MORE LIKELY CANDIDATES FOR THE RECORDED MUSIC BUSINESS. MEANWHILE ITS PUBLISHING OPERATION MAY BE SOLD TO ANOTHER PRIVATE EQUITY FIRM, KKR, SAYS BBC BUSINESS EDITOR ROBERT PESTON. TERRA FIRMA AND ITS BACKERS HAVE LOST THE ENTIRE £1.7BN THEY PUT INTO EMI. MEANWHILE CITIGROUP HAS WRITTEN DOWN WHAT IT IS OWED FROM £3.4BN TO £1.2BN - WHICH MEANS THAT IT HAS INCURRED A LOSS OF £2.2BN.