Success and innovation in difficult times IS possible -- as is fun and learning. This presentation profiles unconventional business models and leaders succeeding in the New World.
We completed an analysis of Indian Motorcycle's current situation since being acquired by Polaris. We completed market research, conducted interviews with Indian fanatics, collectors, dealers, etc., competitive analysis, and watched "The World's Fastest Indian", starring Anthony Hopkins.
Indian Motorcycle has a fantastic legacy, and our research proved that they are in a unique position to capitalize on their brand and position themselves into a market that allows them to regain an identity that has been lost, modified, and adjusted over the past 100 years.
This presentation is a simple and visual aid we used to tell the story of Indian Motorcycle and to make our recommendation.
This is a campaign developed by students at the Miami Ad School for Coca Cola.
Objective - We want to make Coke appealing to our target audience in order to increase sales
Problem – Health concerns have taken a toll on soda sales and Coke is losing its customers to healthier options
Strategy – We want consumers to move away from the logic behind drinking Coke and go towards the emotional benefit because we don’t want consumers to think about calories. Instead we want them to think about how happy Coke made them in the past. Our one word equity would be “Youth”.
Who Are We Talking To – In today’s world, growing up as a Millennial sucks. Once you graduate from college with $50,000 in debt, you discover that there’s no job out there for you unless you have 3-5 years of experience or you can work at Starbucks. In contrast, growing up in the past was awesome! We want to take this target audience of Millenials back to the time of Backstreet Boys, Yo-Yos, Ren and Stimpy etc.
Insight – “The creative adult is the child that survived.”
Young adults can’t wait to grow up to become a “real adult” with their own job, car, apartment etc. As a society, we are taught that we must conform to these ideas of adulthood but in the process, we subconsciously lose the innocence, curiosity and amazement from childhood. Why do we have to lose that in order to grow up? We knew how to be happy naturally back then but we just forgot along the way.
RTB – Coke is what we grew up with and it shared our fondest memories. Coke was always there. Coke is an essential part of an American childhood. Coke was at your birthday. Coke was at your play. Coke was at your sleepovers. Wherever there was a happy memory, Coke was always at your side.
Platform – Coke isn’t a drink. It’s the Fountain of Youth. Coke is the enabler to let us be foolish and remember how to be happy again.
We completed an analysis of Indian Motorcycle's current situation since being acquired by Polaris. We completed market research, conducted interviews with Indian fanatics, collectors, dealers, etc., competitive analysis, and watched "The World's Fastest Indian", starring Anthony Hopkins.
Indian Motorcycle has a fantastic legacy, and our research proved that they are in a unique position to capitalize on their brand and position themselves into a market that allows them to regain an identity that has been lost, modified, and adjusted over the past 100 years.
This presentation is a simple and visual aid we used to tell the story of Indian Motorcycle and to make our recommendation.
This is a campaign developed by students at the Miami Ad School for Coca Cola.
Objective - We want to make Coke appealing to our target audience in order to increase sales
Problem – Health concerns have taken a toll on soda sales and Coke is losing its customers to healthier options
Strategy – We want consumers to move away from the logic behind drinking Coke and go towards the emotional benefit because we don’t want consumers to think about calories. Instead we want them to think about how happy Coke made them in the past. Our one word equity would be “Youth”.
Who Are We Talking To – In today’s world, growing up as a Millennial sucks. Once you graduate from college with $50,000 in debt, you discover that there’s no job out there for you unless you have 3-5 years of experience or you can work at Starbucks. In contrast, growing up in the past was awesome! We want to take this target audience of Millenials back to the time of Backstreet Boys, Yo-Yos, Ren and Stimpy etc.
Insight – “The creative adult is the child that survived.”
Young adults can’t wait to grow up to become a “real adult” with their own job, car, apartment etc. As a society, we are taught that we must conform to these ideas of adulthood but in the process, we subconsciously lose the innocence, curiosity and amazement from childhood. Why do we have to lose that in order to grow up? We knew how to be happy naturally back then but we just forgot along the way.
RTB – Coke is what we grew up with and it shared our fondest memories. Coke was always there. Coke is an essential part of an American childhood. Coke was at your birthday. Coke was at your play. Coke was at your sleepovers. Wherever there was a happy memory, Coke was always at your side.
Platform – Coke isn’t a drink. It’s the Fountain of Youth. Coke is the enabler to let us be foolish and remember how to be happy again.
This is a presentation in regards to the record label research I have done for my A2 coursework. It also includes information about my own record label that was constructed for the purpose of this coursework, as well as a letter to a preexisting record label asking for permission to use one of their songs.
Slices of the Digital Music Business Early 2008Jon Phillips
Rebecca Rojer made the guts of this and I\'m tweaking it. Much attribution to her for putting this together. This presentation contains some key slides from early 2008 and 2007 in digital music business.
The Future Of Services - Club Of Amsterdam 17 February 2011 Final VersionRobert Hewins
A revisit of New World business models looking at business cases: NetFlix versus Blockbuster and Guitar Hero, platform manufacturers, music labels and Aerosmith. Analysis of Netflix\'s current competitive positioning
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
How To Market Your MP3 Downloads…Press A Vinyl RecordBuzzsonic.com
There is a massive renaissance in interest (and sales) in vinyl records, a format virtually killed off by major record labels in their crude attempts to get us to buy everything again on CD. Now that we’re swamped by a billion and one MP3 downloads from a bazillion bands, there’s a absence of scarcity, fans with musical ADD and bands are having to get increasingly creative to even get five minutes of attention (let alone that Warholian 15!).
This is a presentation in regards to the record label research I have done for my A2 coursework. It also includes information about my own record label that was constructed for the purpose of this coursework, as well as a letter to a preexisting record label asking for permission to use one of their songs.
Slices of the Digital Music Business Early 2008Jon Phillips
Rebecca Rojer made the guts of this and I\'m tweaking it. Much attribution to her for putting this together. This presentation contains some key slides from early 2008 and 2007 in digital music business.
The Future Of Services - Club Of Amsterdam 17 February 2011 Final VersionRobert Hewins
A revisit of New World business models looking at business cases: NetFlix versus Blockbuster and Guitar Hero, platform manufacturers, music labels and Aerosmith. Analysis of Netflix\'s current competitive positioning
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
How To Market Your MP3 Downloads…Press A Vinyl RecordBuzzsonic.com
There is a massive renaissance in interest (and sales) in vinyl records, a format virtually killed off by major record labels in their crude attempts to get us to buy everything again on CD. Now that we’re swamped by a billion and one MP3 downloads from a bazillion bands, there’s a absence of scarcity, fans with musical ADD and bands are having to get increasingly creative to even get five minutes of attention (let alone that Warholian 15!).
Today Is Opposite Day: Music in the Network AgeAram Sinnreich
Aram Sinnreich first presented this as a keynote at the 2008 Halifax Pop Music Explosion conference. Most recently, it was presented on 12/6/10 at NYU's Computers & Society Speaker Series. The video can be found at http://www.youtube.com/watch?v=9Plm1ulrp2s
Presentatie Engels onderwerp: music sales in the u.k.marcolaag
This presentation is about the digital vs physical music sales in the U.K. It's made and presented by Marco Lagerwerf at 10-12-2009, Hogeschool Rotterdam.
My Direct Research Paper to get my MBA
This study will show the effects of the decline in CD album sales, which artists, record labels, retail stores, and CD manufacturing companies depend on as their main source of income. This is due to online downloads from both online music stores and P2P file sharing programs, which are known as bootlegged music.
Similar to Money Making Machines: Old and New (20)
23. Evolve, Dominate or Die! Blockbuster Inc. is the largest chain of DVD, Blu-ray Disc, and video game rental stores in the world. The first Blockbuster store was opened in Dallas, Texas in October, 1985.
28. Netflix is an online DVD rental service. Established in 1997 it has amassed a collection of 100,000 titles and approximately 10 million subscribers. The company has more than 55 million discs and, on average, ships 1.9 million DVDs to customers each day. It topped the Top 100 Online Retail Satisfaction Index with an American Customer Satisfaction Index score of 86, well over the industry average of 75. Evolve!
31. Die! Blockbuster Inc. is the largest chain of DVD, Blu-ray Disc, and video game rental stores in the world. The first Blockbuster store was opened in Dallas, Texas in October, 1985. On the 3rd of March 2009, Blockbuster Inc hired legal counsel to explore a possible bankruptcy filing.
50. The Winners It's a win-win-win-win for everybody: Musicians & labels make $$$ Gamers get continuously fresh content , $$$ Video game companies sell new games using the same basic mechanics $$$ The platform manufacturers sell more units $$$
51.
52. Guitar Hero released a special Aerosmith edition last year. The band has gone on record in saying that it is already the single most profitable product they have ever released . This video game has earned them more money in one year than any of their albums, even the records that have been sitting on shelves for over twenty years. http://media.www.uwmleader.com/media/storage/paper980/news/2009/01/29/Music/Guitar.Hero.The.Music.Industrys.Villain-3606224.shtml The Results $
53. The Results Merchandising, concert sales, their ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Hero http://www.strategyinformer.com/news/2149/activision-blizzard-aerosmith-makes-more-money-from-guitar-hero-than-album-sales
54. The Results Merchandising, concert sales, their ability to sign a new contract (have) all been unbelievably influenced by their participation in Guitar Hero http://www.strategyinformer.com/news/2149/activision-blizzard-aerosmith-makes-more-money-from-guitar-hero-than-album-sales = They have a future! RISK REMOVAL
Gamers can get a bunch of content that expands and enhances their gaming experience. Video game companies can sell a boat load of easy-to-make titles that basically rely on the same game mechanic, just with different songs. And the musicians, well, they make out with out some serious cash, thanks to payments up front and ongoing royalties. Irving Azoff, whose company manages Aerosmith told the Wall Street Journal that videogame deals can be “much more lucrative than anything you can do in the record business.”