1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda the
cog(wieden +
kennedy)2003
Parts of the Honda car moving
with a domino effect.It results in
the car moving.Text is the power
of dreams.
It is rappers derlight sugar hill
gang.Mechanical noises and parts
of the car.
Can owners,Honda
fans pretentional
new
customers.Family
people also looks
like a business car.
Lots have gone into the
car and its reliable.You
buy this car it’s a
product that will work.6
million for campaign.
Song bravia-
balls(fallon
worldwide)Year 2005
You see 250000 bouncy balls in
sandfrancisco bouncing down a
hill with text colour like no other.
Heartbeats by jose Gonzalez Tv owners middle
to upper class
people.familys and
kids.tech people.
The colour you get from
this tv is better then no
over,the colour of the
balls in the colour you
get.Images will look
great if you watch it
with our tv.
John smith ball skills
ball skillt(tbwa)2002
Group of people showing off
there football skills then the
everyman smacks the ball into
someones house.no nonsense
diagetic sounds sound of balls
sound of the ball hitting garage.
Audience ale
drinkers,extra
smooth.normal
everyday people
dirty.typically
male.
The ale for everyone
2. T mobile-dance
(Saatchi&Saatchi)2009
A flsh mob,London Liverpool
strre.350 dancers and hiddern
cameras all around the station.on
tv 48 hours after filming
The eight music tracks used in
the Dance spot were “Shout”
(Lulu,), “The Only Way is Up”
(Yazz, ), “Dontcha” (Pussycat
Dolls, ), “Blue Danube Waltz”
(Johann Strauss, ), “Get Down on
It” (Kool & The Gang, 1981),
“Since You’ve Been Gone”
(Rainbow, ), “My Boy Lollipop”
(Millie Small), and “Do You Love
Me?” (Contours, ).
Clapping cheering
anybody audience
for phone users
andvertising the
network.phone
users
Live is for
sharing,getting out to
people quickly.
