Emi record label

ELECTRIC AND MUSICAL INDUSTRIES Ltd

Ownership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ EMI reissued albums by the Beatles - who were the best-selling musical act of the last decade - in September 2009. Coldplay's 2008 album, Viva La Vida Or Death And All His Friends, sold 2.7 million copies, but new releases by other acts on the label have stalled , EMI commanded only 7.8% of the market for current releases in 2009”

Labels under EMI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Each of these labels all have several smaller labels under their own name. For example Virgin Records own Innocent records (pop label) Artists under Innocent include Simon Webbe.

Production ,[object Object],[object Object],[object Object],[object Object],[object Object],Media technology has helped EMI find and recruit artists because they use the internet to their advantage. They use social networking sites as a way of recruiting unsigned bands and they regularly update their twitter page’s as a way of marketing new releases and information on festivals and concerts as well as line up changes in bands . On their home page EMIMusic.com they have added links to their social networking pages.

Long Tail on Amazon Katy Perry is number 216 on the bestsellers list Alice In Chains is number 1174 on the list 30 Seconds To Mars is number 19,478 on the list The long tail offers you other artists lower down the best sellers list. This causes larger amounts of less popular Items to be sold. A long tail diagram

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution EMI distributes music to the fans in four different ways. Physical C.D singles/albums in stores like HMV Online Hybrid retailers like amazon.com, play.com Pure digital retailers ITunes Live streaming from the internet Last.fm which makes money using a pay function Spotify, which uses a fair policy for all.

Exchange (consumption) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Trade revenues up 12% to an estimated US$4.2 billion in 2009” “ Single track download sales increased by an estimated 10%, while digital albums rose an estimated 20% in 2009”

Emi record label

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Emi record label