1. Proposal
1
Working Title:
- Animation
What is it called? This can change if you think of something better later
Product’s Purpose:
- The purpose of my product is to persuade the audience to drink more water.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
- Is an animation, advergame and a poster.
What sort of product is it
Content
- My product will be advergame and a poster to persuade the audience to drink more water.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
- My audience is teenagers between 13 to 24 years old. There is no specific gender. The social
status will be between low class to upper class. In the category psychographic my product will
appeal to type A who wants to make the world a better place. My product will appeal to this
audience because they might have interest in drink more water and become more healthy.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
- In my product will not have any offensive material include.
Will you restrict younger people using/accessing it?
- My product is not restricted to younger people, all my audience is allowed to drink water.
Will it offend any social groups/religions/ethnicities?
- I don’t think my product will offend any social groups.
How will you ensure you do not offend anyone?
- In my product not going to have any bad language or fair representation of different social and
ethnic groups.
Are you using characters/names/logos of existing products/IPs?
- My product is from a company of water, calls Harrogate Spring Water.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
- My product is going to be completed made by me.
