There are many music genres that target specific audiences. Genres like pop, hip hop, rock, and electronic each have conventions for music videos including editing techniques, camerawork, sound, style, costumes, and stereotypes. Choosing a genre helps artists and producers promote their music in a way that audiences can identify with and decide what they want to listen to. For their own music video project, the document authors selected the pop genre as it is very popular, common, and upbeat songs that will be exciting to film.

2. A genre is a form/style of music; there are a wide range of genres
used in music videos to help target specific audiences. Common
genres include the following:
o Pop
o Hip/Hop
o Rap
o Rock
o R & B
o Reggae
o World & Country
o Folk
o Jazz
o Electronic
o Soul/Funk

3. In music videos there will be certain conventions that are associated
with a specific genre. Although some conventions are universal for
music videos these include:
o Editing
o Camera techniques
o Sound (diegetic/non-diegetic)
o The style of video
o Mise-en-scene (costume, lighting and props)
o Stereotyping

4. In order to get the best promotion for music there must be a genre within it; this will
allow the audience to identify with the music through the connotations of promotion
activity. For example, when an artist/band release a new album, their album cover will
have certain conventions within it, that help tell the audience what kind of music and
style that artist performs.

5. Genre is useful for an audience as it enables them to distinguish different styles and
types of narrative, allowing them to decide what they favour to listen to and enjoy.
Producers are able to benefit from genre as they can see what people saying is the
most popular and successful at that present moment in time. Subsequently because
of this, the producers can then make more of the successful genre to exploit on
profit; as they attract a wider audience, providing a bigger platform for any future
music video projects.

6. For our own venture we have made a decision to do the genre type of pop. This form
of music is extremely popular, but also common, this provides a plethora of songs
that we are able to choose from to use in our music video. Not only that but they are
upbeat and exciting to film.