SlideShare a Scribd company logo
History of music videos
When did music videos first come 
about 
• Music vidoes first came about in the 1980’s 
when MTV started to show songs visually on 
TV. In 1981 MTV showed the first music video, 
which was called ‘Video killed the radio star’ 
by the Buggles
What was the purpose of the music 
video 
• The purpose of music videos was that by showing 
a visual image like a short film of a song. Music 
videos were used in order to promote a song, 
which is a marketing scheme. For example many 
artist who are unknown can instantly rise to fame 
from a music video, which becomes a popular 
trend on TV almost like YouTube is now. In 
addition, Artist usually release around average 3 
music videos in order to promote them for when 
they a release an album.
What role did MTV play in the 
beginning stages of the music video? 
• MTV was the first to start airing music videos the role 
that they played was that they showed that music 
videos are cheap and easy to do meaning many artist 
could afford to do a video on a low budget. This was 
good because having a music video on MTV was a 
promotion of the artist and the song. The channel 
allowed for music videos to be played all day so it 
allowed for artists to have the chance to have airtime 
and for the audience being able to watch music videos 
all day. This helps for uses and gratifications theory 
with escapism and etc. also it allowed to see a visual 
representation of the artist.
What other music video channels 
arose after MTV? 
• Other music video channels that came around 
was VH1 which first aired in 1985
Notable music video directors 
• Nigel Dick: Oasis- Wonderwall, Britney Spears- 
Baby one more time 
• Paul hunter: Christina Aguilera/Lil Kim/Pink- 
Lady marmalade, Notorious B.I.G.- Hypnotize 
• Jake Nava: Beyonce-Single ladies, Usher- Burn
What were some 
groundbreaking/controversial/big 
budget music videos of the 80’s and 
90’s, early millennium? 
• In 1983 Michael Jackson music video ‘Thriller’ which was 800,000 dollars was 
groundbreaking as it was voted one of the most influential music videos of all time 
in addition, to being called the standard of how music videos should be done. The 
video was 13/14 mins long was also controversial because before African American 
music videos didn't’t get aired on music channels however after ‘thriller’ more 
African Americans could get their music videos on MTV. 
• In 1990 Vanilla ice produced a music vidoe for his song Iice Ice baby which became 
hugely popular because it was the first hip hop song to top the billboard the charts 
and has been said to create diversity to hip hop making it mainstream. It also 
became noticeable because of the colour of his skin and because the incident 
which happened with Suge knight . 
• In 2004 Jay Z released a song called ‘99 problems ‘ which was a hugely popular 
song which featured Jay Z rapping about racial tension between Black people and 
White police officers.
What impact has the internet had on 
record labels/artists and music video 
television 
• The internet has had an impact on record labels/artist and music video 
television because for; 
• Music video television: The audience/people are able to watch music 
videos on the internet with websites such as YouTube meaning there is 
less people watching on music videos also, because people rather search 
for music videos that they want to see instead of watching for their 
favorite music videos to come on. 
• Record labels/artist: The impact the internet has on record labels/artists is 
that in terms of marketing, artists can advertise their music online for 
their target audience to find out the latest on their favourite artist. So in 
marketing it has benefited them however there are also negative impacts 
such as album leaks which usually happens to big artists as their album 
gets out on the internet before the release meaning millions will have the 
album before it comes out which effects albums sales.
How has the internet changed the way 
that music videos are distributed? 
• Music videos are now distributed through the 
internet through websites such as YouTube 
meaning people/audience are able to see music 
videos online easy and free. This also means that 
anyone can upload a music video for millions of 
people to see for example chief keef uploaded a 
music video for his song ‘Don’t Like’ and got 
around 10 millions views within a week. This has 
helped him because then everyone started 
hearing about him through word of mouth and 
this ultimately led to him being from a YouTube 
star to being signed at Interscope records

More Related Content

What's hot

Brief history of music videos
Brief history of music videosBrief history of music videos
Brief history of music videos
LauraKN
 
History of Music Videos
History of Music VideosHistory of Music Videos
History of Music Videos
laramanouk1
 
How is music marketed
How is music marketedHow is music marketed
How is music marketed
emily_allenx
 
The purpose of music videos
The purpose of music videosThe purpose of music videos
The purpose of music videos
ItsRylan
 
Purpose of a music video
Purpose of a music videoPurpose of a music video
Purpose of a music videoAlexmason1996
 
Hisotry of music vids
Hisotry of music vidsHisotry of music vids
Hisotry of music vids
emily_allenx
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
beckalauren
 
Purpose of Music Videos
Purpose of Music VideosPurpose of Music Videos
Purpose of Music Videos
Ms Walters
 
The history of music videos 2
The history of music videos 2The history of music videos 2
The history of music videos 2
ilanrubens
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
ChloeBakerMedia
 
Music video – a brief history
Music video – a brief historyMusic video – a brief history
Music video – a brief history
preciousloveyou
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music videos
History of music videosHistory of music videos
History of music videos
ameliasponer
 
The future of music
The future of musicThe future of music
The future of music
Faris NurHakim
 
History of music videos
History of music videosHistory of music videos
History of music videos
JackRegan97
 
History of music videos
History of music videosHistory of music videos
History of music videos
Isabelle Humm
 
Music videos powerpoint
Music videos powerpointMusic videos powerpoint
Music videos powerpoint
Lexshort
 
History of music videos
History of music videosHistory of music videos
History of music videosanthony987
 

What's hot (19)

Brief history of music videos
Brief history of music videosBrief history of music videos
Brief history of music videos
 
History of Music Videos
History of Music VideosHistory of Music Videos
History of Music Videos
 
How is music marketed
How is music marketedHow is music marketed
How is music marketed
 
The purpose of music videos
The purpose of music videosThe purpose of music videos
The purpose of music videos
 
Purpose of a music video
Purpose of a music videoPurpose of a music video
Purpose of a music video
 
Hisotry of music vids
Hisotry of music vidsHisotry of music vids
Hisotry of music vids
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
Purpose of Music Videos
Purpose of Music VideosPurpose of Music Videos
Purpose of Music Videos
 
The history of music videos 2
The history of music videos 2The history of music videos 2
The history of music videos 2
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
Music video – a brief history
Music video – a brief historyMusic video – a brief history
Music video – a brief history
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
The future of music
The future of musicThe future of music
The future of music
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
Music videos powerpoint
Music videos powerpointMusic videos powerpoint
Music videos powerpoint
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
2000's
2000's2000's
2000's
 

Viewers also liked

Distribution company
Distribution companyDistribution company
Distribution companymlewis5
 
Target audience final
Target audience  finalTarget audience  final
Target audience finalmlewis5
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from themlewis5
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from themlewis5
 
Media presentation
Media presentationMedia presentation
Media presentationmlewis5
 
Formal conventions of music video
Formal conventions of music videoFormal conventions of music video
Formal conventions of music video
mlewis5
 
Opinion leaders
Opinion leadersOpinion leaders
Opinion leaders
mlewis5
 
Huella ecológica
Huella ecológicaHuella ecológica
Huella ecológica
Carlos Eduardo Patiño Serna
 
M1 solutions
M1 solutionsM1 solutions
M1 solutions
Tatiana Shushakova
 
ILDs for medical students
ILDs for medical studentsILDs for medical students
ILDs for medical students
Laura-Jane Smith
 
Spi bil 2 2007 peruntukan waktu kokurikulum
Spi bil 2 2007 peruntukan waktu kokurikulumSpi bil 2 2007 peruntukan waktu kokurikulum
Spi bil 2 2007 peruntukan waktu kokurikulum
Alju Kimong
 
What have you learnt about technologies from the process of constructing this...
What have you learnt about technologies from the process of constructing this...What have you learnt about technologies from the process of constructing this...
What have you learnt about technologies from the process of constructing this...mlewis5
 
Stukalov
StukalovStukalov
Fuentes de financiación para negocios verdes en colombia
Fuentes de financiación para negocios verdes en colombiaFuentes de financiación para negocios verdes en colombia
Fuentes de financiación para negocios verdes en colombia
Carlos Eduardo Patiño Serna
 

Viewers also liked (17)

Distribution company
Distribution companyDistribution company
Distribution company
 
Target audience final
Target audience  finalTarget audience  final
Target audience final
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from the
 
What have you learnt about technologies from the
What have you learnt about technologies from theWhat have you learnt about technologies from the
What have you learnt about technologies from the
 
Media presentation
Media presentationMedia presentation
Media presentation
 
Grammar
GrammarGrammar
Grammar
 
Logopark.ru ekbpromo
Logopark.ru ekbpromoLogopark.ru ekbpromo
Logopark.ru ekbpromo
 
Kf ural ekbpromo
Kf ural ekbpromoKf ural ekbpromo
Kf ural ekbpromo
 
Formal conventions of music video
Formal conventions of music videoFormal conventions of music video
Formal conventions of music video
 
Opinion leaders
Opinion leadersOpinion leaders
Opinion leaders
 
Huella ecológica
Huella ecológicaHuella ecológica
Huella ecológica
 
M1 solutions
M1 solutionsM1 solutions
M1 solutions
 
ILDs for medical students
ILDs for medical studentsILDs for medical students
ILDs for medical students
 
Spi bil 2 2007 peruntukan waktu kokurikulum
Spi bil 2 2007 peruntukan waktu kokurikulumSpi bil 2 2007 peruntukan waktu kokurikulum
Spi bil 2 2007 peruntukan waktu kokurikulum
 
What have you learnt about technologies from the process of constructing this...
What have you learnt about technologies from the process of constructing this...What have you learnt about technologies from the process of constructing this...
What have you learnt about technologies from the process of constructing this...
 
Stukalov
StukalovStukalov
Stukalov
 
Fuentes de financiación para negocios verdes en colombia
Fuentes de financiación para negocios verdes en colombiaFuentes de financiación para negocios verdes en colombia
Fuentes de financiación para negocios verdes en colombia
 

Similar to History of music videos

The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
amedia6
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
History of music video
History of music videoHistory of music video
History of music videoBaz1
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
daisyibbo12345
 
The history of music viedos
The history of music viedosThe history of music viedos
The history of music viedos
Amy_B_media
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
asheigh johnson
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
ZaraChoudhry16
 
History of music videos
History of music videosHistory of music videos
History of music videos
Jasrolit
 
Media music video’s
Media music video’sMedia music video’s
Media music video’sRuth Bell
 
History of the mv Qs
History of the mv QsHistory of the mv Qs
History of the mv Qs
SamuelWalpole
 
Lesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice PieceLesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice Piece
chrisianwelch
 

Similar to History of music videos (20)

The history of music videos a level presentation
The history of music videos a level presentationThe history of music videos a level presentation
The history of music videos a level presentation
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
History of music video
History of music videoHistory of music video
History of music video
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
The history of music viedos
The history of music viedosThe history of music viedos
The history of music viedos
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
Media music video’s
Media music video’sMedia music video’s
Media music video’s
 
History of music videos
History of music videosHistory of music videos
History of music videos
 
Media Timeline
Media TimelineMedia Timeline
Media Timeline
 
History of the mv Qs
History of the mv QsHistory of the mv Qs
History of the mv Qs
 
Lesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice PieceLesson 4 Music Video Practice Piece
Lesson 4 Music Video Practice Piece
 

Recently uploaded

The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
Steve Thomason
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 

Recently uploaded (20)

The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
The Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve ThomasonThe Art Pastor's Guide to Sabbath | Steve Thomason
The Art Pastor's Guide to Sabbath | Steve Thomason
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 

History of music videos

  • 2. When did music videos first come about • Music vidoes first came about in the 1980’s when MTV started to show songs visually on TV. In 1981 MTV showed the first music video, which was called ‘Video killed the radio star’ by the Buggles
  • 3. What was the purpose of the music video • The purpose of music videos was that by showing a visual image like a short film of a song. Music videos were used in order to promote a song, which is a marketing scheme. For example many artist who are unknown can instantly rise to fame from a music video, which becomes a popular trend on TV almost like YouTube is now. In addition, Artist usually release around average 3 music videos in order to promote them for when they a release an album.
  • 4. What role did MTV play in the beginning stages of the music video? • MTV was the first to start airing music videos the role that they played was that they showed that music videos are cheap and easy to do meaning many artist could afford to do a video on a low budget. This was good because having a music video on MTV was a promotion of the artist and the song. The channel allowed for music videos to be played all day so it allowed for artists to have the chance to have airtime and for the audience being able to watch music videos all day. This helps for uses and gratifications theory with escapism and etc. also it allowed to see a visual representation of the artist.
  • 5. What other music video channels arose after MTV? • Other music video channels that came around was VH1 which first aired in 1985
  • 6. Notable music video directors • Nigel Dick: Oasis- Wonderwall, Britney Spears- Baby one more time • Paul hunter: Christina Aguilera/Lil Kim/Pink- Lady marmalade, Notorious B.I.G.- Hypnotize • Jake Nava: Beyonce-Single ladies, Usher- Burn
  • 7. What were some groundbreaking/controversial/big budget music videos of the 80’s and 90’s, early millennium? • In 1983 Michael Jackson music video ‘Thriller’ which was 800,000 dollars was groundbreaking as it was voted one of the most influential music videos of all time in addition, to being called the standard of how music videos should be done. The video was 13/14 mins long was also controversial because before African American music videos didn't’t get aired on music channels however after ‘thriller’ more African Americans could get their music videos on MTV. • In 1990 Vanilla ice produced a music vidoe for his song Iice Ice baby which became hugely popular because it was the first hip hop song to top the billboard the charts and has been said to create diversity to hip hop making it mainstream. It also became noticeable because of the colour of his skin and because the incident which happened with Suge knight . • In 2004 Jay Z released a song called ‘99 problems ‘ which was a hugely popular song which featured Jay Z rapping about racial tension between Black people and White police officers.
  • 8. What impact has the internet had on record labels/artists and music video television • The internet has had an impact on record labels/artist and music video television because for; • Music video television: The audience/people are able to watch music videos on the internet with websites such as YouTube meaning there is less people watching on music videos also, because people rather search for music videos that they want to see instead of watching for their favorite music videos to come on. • Record labels/artist: The impact the internet has on record labels/artists is that in terms of marketing, artists can advertise their music online for their target audience to find out the latest on their favourite artist. So in marketing it has benefited them however there are also negative impacts such as album leaks which usually happens to big artists as their album gets out on the internet before the release meaning millions will have the album before it comes out which effects albums sales.
  • 9. How has the internet changed the way that music videos are distributed? • Music videos are now distributed through the internet through websites such as YouTube meaning people/audience are able to see music videos online easy and free. This also means that anyone can upload a music video for millions of people to see for example chief keef uploaded a music video for his song ‘Don’t Like’ and got around 10 millions views within a week. This has helped him because then everyone started hearing about him through word of mouth and this ultimately led to him being from a YouTube star to being signed at Interscope records