The document analyzes a Coca-Cola advertisement. It notes that the advertisement targets both children/teenagers and adults by using colorful images of toys. It aims to draw attention to promote buying the product by appealing to basic human needs like survival and affiliation according to Maslow's hierarchy of needs. The main images are cartoons like teddy bears and bicycles shown from a long shot to depict variety of emotions. The bold red color and recognizable Coke bottle logo are meant to attract the target audience.

1. The product being advertised is a drink
The brand name for the product is coca cola. This is a
successful name for the product because it is very simple
and easy to remember it is also alliterative.
I think that the target audience for this product is children
and teenagers because it has a lot of toys which children
like, but I also think it is aimed at adults too to bring out the
child in them. This advert attracts it target audience
because of the colour red, the images are very colourful and
children like colour and toys so it draws they’re attention
straight away. It is very bold and eye-catching the red is
very bright.
The motive for the advertisement is to draw the audience’s
attention to buy the product and also to fulfil a need
according to Maslow’s theory that human behaviour is
focused on satisfying certain basic types of needs. Adverts
are designed to show you how buying or using a product
can help you satisfy these needs. I think this product fulfils
the need to survive, need for affiliation and the need to find
meaning in life according to Maslow's theory.
The main image on the advertisement is the cartoons of
teddy bears, bicycles, umbrellas and school buses. This has
been chosen to draw the attention of the audience. The
image has connotations of school and childhood. This would

2. attract the target audience because it is very colourful and
bright.
The camera distance used in the advertisement is a long
shot; this has been used to show a variety of emotions.
There is no camera angle in this advertisement. The
typeface used in the advertisement is small but big enough
to read. would attract the target audience because it is very
bold and catchy.
The main colour used in the advertisement is red. The
colour red has connotations of fun, adventure, romance
and danger mainly in this advert it is suggesting fun. The
choice of colours would attract the target audience because
its is very bright and it catches most peoples attention
The logo used in the advertisement is the coke bottle. This
is successful because it is a known brand. It would attract
the target audience because it is known and when they see
the advertisement they will know what it is selling.
The slogan used for the product is ‘Open up to the coke side
of life.’ This is effective because also referring to the
Maslow theory it’s a need to find meaning in life particularly
in this product it is suggesting life is for having fun we can
see this because of the small images in the advertisement
there are images of teddy bears, hearts, bicycles and it the
colour very bright and stands out this normally is a
connotation of fun and excitement.

3. The language used in the advertisement is ‘Open up to the
coke side of life’. The word life has connotations of
philosophy and the meaning of life. This would persuade
the audience to purchase the product because it is focused
on fulfilling a need and it makes you thirsty for it because it
catched the audiences attention so you are more likely to
be thirsty.