1) The document outlines a sample question paper for a digital marketing course. It includes questions about traditional vs digital marketing, social media marketing, SEO, keywords, and payment gateways. 2) It then discusses a case study about Asian Paints and their "Har Ghar Kuch Kehta Hai" campaign. They transitioned from just selling paint to offering home decor solutions. Their TV and web series focused on emotions and memories associated with homes. 3) Their social media strategy used Facebook and Twitter to connect colors with emotions. They engaged consumers by asking them to share memories about their homes. The campaign was successful, receiving over 1 million Facebook likes.