The document analyzes a Coke advertisement. It aims to show that drinking Coke will bring friendship and fun for people of all ages. The advertisement features a white Coke bottle with images like hearts, teddy bears, and rainbows that appeal to different age groups. It uses techniques like a wide camera angle to show everything you can do with Coke. The ad's bright red color and font are meant to attract attention, while the slogan promises that Coke will "open up the Coke side of life." The goal is to persuade the audience that drinking Coke will change their lives for the better.

1. Brandon Montague
Coke written analysis
I am writing an analysis on a product. The product being advertised is a soft fizzy drink.
The brand name for the product is Coke Cola. This name has been chosen for the product because it has
connotations of fun and being yummy. This is a successful name for the product because it known around the
world.
The audience for the product is all ages, everybody in the family .This advert is especially aimed at young
people, children, because the image has lots of teddy bears and toys.
The motive for the advertisement is showing you that Coke is full of life that will bring you friendship, make
you popular and have a good time. This meets the need of finding meaning in life and the need for friendship
as stated by Maslow.
The main image on the advertisement is a white coke bottle with lots of images, including hearts, pictures of
teddy bears, balloons, vehicles and rainbows. This has been chosen because there is a different image for
every age group.
The image has connotations of fun for everybody. This would attract the target audience because it is exciting
The camera distance used in the advertisement is a long shot this camera distance has been used because you
can see the whole effect of the image. The camera angle used in the advertisement is wide angle. This has
been chosen because you can see everything you can do with Coke.
The typeface used in the advertisement is always written in red and in the same font. The background is
white so it really standout. The rest of the slogan is in white so it stands out on the red background.
It would attract the target audience because it is very bright.
The main colour(s) used in the advertisement is red. The colour red has connotations of love, excitement and
danger. The choice of colours would attract the target audience because they are exciting.
The logo used in the advertisement is Coke it is always in red and is recognised around the world.
This is successful because it is easy to say and short. It would attract the target audience because it is easy
and quick.
The slogan used for the product is “Open up to the Coke side of life” This is effective because it tells you that
your life will change when you drink Coke.
There is only small amount of language used in the advertisement. The word life in the slogan has
connotations of being able to do everything. This would persuade the audience to purchase the product
because drinking coke will change their lives and make them have a happy, wonderful life.