QUESTION 2
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The document discusses a music video project for a pop song. It summarizes that the main product is the music video, with ancillary tasks including a CD cover and website. The same girl appears in all three elements. Motifs like color schemes and lighting are consistent across the video, CD cover, and website to create cohesion. Casual clothing and expressions are used to communicate the song lyrics. Bright pink is used to appeal to young girls. The document reflects on how the ancillary tasks improved creativity and quality by getting feedback. It believes the headings used in the CD cover and website will attract the target audience.
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Task 8 production
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Website
The document discusses the design choices made for an artist's website. It focuses on color, font, layout, positioning the artist, and merchandise. For color, a simple black and white theme was chosen to appeal to the target teenage and female audience. The font is bold and black on white for easy readability. The layout places a video of the artist's song prominently on the homepage to grab attention, and navigation links are tidy and clear. Photos and information about the artist are used to position him as the focus. A merchandise section allows fans to purchase branded items to connect with the artist online.
3. written analysis
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
Unit 18 evaluation 2.4
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
3. written analysis media new
The document is an advertisement for Coca-Cola that analyzes various design elements used to target a wide audience. Coca-Cola is portrayed as a fun, exciting drink for all ages through the use of a long shot showing many images coming out of the signature Coke bottle, including things that would appeal to adults, children, and teenagers. Bold red coloring and font are used to make the Coke logo and name stand out against the white background and attract customers by conveying excitement. The goal of the ad is to position Coke as a drink that allows one to "open up to the Coke side of life."
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Shoe adverts
This advertisement targets teenagers ages 11-17 with its focus on the popular Converse All Star shoe brand. The simple layout places the shoe image centrally above a small slogan to catch attention. Dark background colors are used except for the colorful gum, which represents the shoe's strength and durability to draw interest.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
Recommended
Task 8 production
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Website
The document discusses the design choices made for an artist's website. It focuses on color, font, layout, positioning the artist, and merchandise. For color, a simple black and white theme was chosen to appeal to the target teenage and female audience. The font is bold and black on white for easy readability. The layout places a video of the artist's song prominently on the homepage to grab attention, and navigation links are tidy and clear. Photos and information about the artist are used to position him as the focus. A merchandise section allows fans to purchase branded items to connect with the artist online.
3. written analysis
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
Unit 18 evaluation 2.4
1) The student's group created an advertising company called "Parm Incorporated" to promote a new bottled water product called "Yester Lagoon".
2) Their company name, slogans, logo, and advertisements were designed to appeal to their target audience of athletes.
3) In their presentation, the group dressed up as mascots to promote the product, which helped them stand out and get their message across effectively.
3. written analysis media new
The document is an advertisement for Coca-Cola that analyzes various design elements used to target a wide audience. Coca-Cola is portrayed as a fun, exciting drink for all ages through the use of a long shot showing many images coming out of the signature Coke bottle, including things that would appeal to adults, children, and teenagers. Bold red coloring and font are used to make the Coke logo and name stand out against the white background and attract customers by conveying excitement. The goal of the ad is to position Coke as a drink that allows one to "open up to the Coke side of life."
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Shoe adverts
This advertisement targets teenagers ages 11-17 with its focus on the popular Converse All Star shoe brand. The simple layout places the shoe image centrally above a small slogan to catch attention. Dark background colors are used except for the colorful gum, which represents the shoe's strength and durability to draw interest.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
Proforma
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Feedback
1) The target audience for the print products and music video is males and females ages 14-25. This age group is most impacted by music trends and lifestyle portrayed in hip hop/rap music.
2) Gold coloring and images of artists displaying wealth are used in the print products to attract the target audience and inspire them. A music video by ASAP Rocky also uses gold as the sole color to emphasize the importance of wealth.
3) Google Forms was used to create questionnaires to collect audience feedback on the print products and music video due to its free availability and easy-to-use interface.
Evaluation on sour power#
For a school assignment, two students chose to create a flavored water product called Sour Power and company called Aerial Advertising. They aimed their product at kids and teens. Their marketing materials included magazine and website ads featuring bright colors and simple designs. They created labels and packaging inspired by existing brands. Their presentation earned them a merit grade, and they felt they could have improved with more confidence and interaction.
Analyzing ads
The document analyzes several advertisements and identifies the basic human needs and marketing strategies they employ. It finds that the ads commonly appeal to needs for freedom, power, fun and branding. They use techniques like associating products with celebrities, facts and figures, and branding messages around feeling cool or in control. The target audiences seem to be teenagers interested in music, driving, and extreme sports.
Shoe adverts
This advertisement targets teenagers ages 11-17 by featuring the iconic Converse All Star sneakers. The simple layout places the shoe image prominently in the center to catch attention, while using dark background colors to make the shoe stand out. The gum graphic represents the idea that if teens buy these popular shoes, everyone will want them too. The advertisement effectively uses minimal text and bold visuals to promote the shoe's stylish design and status appeal to its teenage audience.
Shoe advert
The document discusses several advertisements for shoes. The target audience is described as mainly teenagers who want fashionable shoes. The shoes in one ad are gray and white, standing out against a dull, boring backdrop. This ad also features the shoe on chewing gum that looks like a hand, implying everyone wants the shoes. The shoes are suitable for women of any age and come in different colors, styles, and materials suitable for various seasons and activities. The ads aim to attract attention to just a picture of the shoe through plain and simple designs.
All of them togevs
This document contains three student-created print advertisements - a bus advertisement, website banner, and magazine print ad. The bus ad is colorful to stand out when viewed from the back of vehicles, targeting children. The website banner uses brightness to attract attention. The magazine ad was designed for Heat magazine as research found it appeals to a variety of readers.
Task 4
The document contains analyses of advertisements for various products including cars, clothing, and food. It discusses how each advert aims to attract customers through different marketing strategies such as emphasizing features and technology, speed and performance, price, quality, or brand image. For example, a Ford Focus advert highlights new auto features, a Lamborghini advert focuses on speed, and an M&S food advert promotes quality, while an Asda advert primarily uses low prices. The analyses also compare targeting of different audiences like women versus men.
A2 evaluation
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
Question 2
The document discusses the branding and design of various music products including a music video, digipak, and poster. The key points are:
1) A consistent pink color theme and fonts are used across all products to clearly link them and create a recognizable brand identity.
2) The music video, digipak imagery, and poster portray the actress wearing similar black and pink costumes and bold makeup to associate the ancillary products with the video.
3) The feminine pink color theme and portrayal of the actress are intended to attract the target audience of teenage girls and promote the themes of beauty, girlishness, and empowerment.
4) Clear display of the artist and song information is intended
Evaluation
The document summarizes the student's use of forms and conventions from real media in their music video project. They researched popular music videos and found conventions like telling a story and using different shot types. They developed conventions by using a plain background for singing instead of outdoor locations. They challenged conventions by using a full-length shot on their CD cover instead of a close-up. Audience feedback showed liking for the storytelling and shots but disliked some locations. New media like YouTube, Photoshop and video cameras were used for research, planning, production and evaluation.
Evaluation Q2
This document provides an evaluation of a music video, album cover, and promotional materials for a fictitious band.
The music video represents different social classes through three girls ages 17-19 dressed in warm outdoor clothes. It aims to convey the message that stereotyping teenagers leads to lower class behavior and things need to change.
The album cover features the same photo layered three times, with font representing the house music genre. Originally a more pop-oriented cover was considered but changed to better suit the genre.
The promotional materials follow conventions like ratings, release date, and ways to purchase the music prominently displayed, along with fake band information. Feedback was that using black and white captured attention while conveying the
Creative critical reflection
1. The document describes a creative critical reflection on a music video project. It discusses how the project uses conventions like focusing on physical beauty while also challenging conventions by critiquing the objectification of women.
2. Details are provided on how elements like consistent branding with logo, font, and colors across different components create a sense of branding. Engagement with audiences is discussed through distributing on websites, concerts, TV, radio, and social media.
3. Various software, hardware, and online tools were integrated including using a DSLR camera, Photoshop, and online websites for research, logo design, and creating a webpage. A digipak was also created to promote the music album.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Creative Critical Reflection
The document provides details about a music video and related media products created by the author for an A-Level portfolio. It discusses how the music video challenges conventions of romance and depression through its storyline of a girl discovering her boyfriend cheated on her. It also discusses how the music video, webpage, and digipak use sea waves as a branding element. The author explains how the products would be distributed as real media, using online platforms like Facebook, and engagement strategies like puzzles and controversies. Technologies like editing software and camera stabilizers were used to create the music video.
Evaluation Q2
The document provides an evaluation of the effectiveness of combining a music video with ancillary texts like a CD cover and album advert.
The music video represents different social classes through three girls aged 17-19 engaged in various activities. It uses black and white to convey its narrative about stereotypes of teenagers.
The CD cover features layered photos and genre-related fonts to represent the house music genre while also including pop elements. An initial proposed album advert was revised to avoid singling out one girl and focusing attention on her.
The final album advert and layout follows conventions through its positioning of the image, ratings, release date, and inclusion of social media and purchase information, along with a fake band website.
Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
Crimson Presentation
The document provides information about a music video created for the band Crimson. The target audience is males and females aged 18-40 who enjoy music, socializing, drinking and fun. The music video's story line involves two groups, common people and non-common people, who have a powder paint fight. The goal was to create a fun, lighthearted video reflecting the band's style while using conventions of music videos like visuals moving to the beat and different shots.
Part2
The document summarizes the clothing and makeup worn by different characters in a music video. The "sexy girl" wears revealing black and white dress, makeup that emphasizes her eyes and lips. The main guy "Jignesh" wears casual clothes like jeans and jumper in the video but wears smarter clothes in a dream sequence. The "bucktooth geek" wears nerdy clothes like big glasses and cardigan to emphasize her shy personality. The transvestite wears a long brown wig and moustache for humor.
A2 Music Video Evaluation
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
Little mix black magic
This document analyzes characteristics of pop music videos like Little Mix's "Black Magic" including:
- Links between lyrics and visuals to help audiences remember songs
- Synchronizing edits to the music's beats to seem upbeat
- Bright colors and fashionable costumes to appeal to young audiences
- Narratives often involving love to interest teenagers
- Dance breaks and lip syncing to showcase artists as performers
- Close ups of artists to keep their faces relevant in the shifting pop world
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Proforma
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Feedback
1) The target audience for the print products and music video is males and females ages 14-25. This age group is most impacted by music trends and lifestyle portrayed in hip hop/rap music.
2) Gold coloring and images of artists displaying wealth are used in the print products to attract the target audience and inspire them. A music video by ASAP Rocky also uses gold as the sole color to emphasize the importance of wealth.
3) Google Forms was used to create questionnaires to collect audience feedback on the print products and music video due to its free availability and easy-to-use interface.
Evaluation on sour power#
For a school assignment, two students chose to create a flavored water product called Sour Power and company called Aerial Advertising. They aimed their product at kids and teens. Their marketing materials included magazine and website ads featuring bright colors and simple designs. They created labels and packaging inspired by existing brands. Their presentation earned them a merit grade, and they felt they could have improved with more confidence and interaction.
Analyzing ads
The document analyzes several advertisements and identifies the basic human needs and marketing strategies they employ. It finds that the ads commonly appeal to needs for freedom, power, fun and branding. They use techniques like associating products with celebrities, facts and figures, and branding messages around feeling cool or in control. The target audiences seem to be teenagers interested in music, driving, and extreme sports.
Shoe adverts
This advertisement targets teenagers ages 11-17 by featuring the iconic Converse All Star sneakers. The simple layout places the shoe image prominently in the center to catch attention, while using dark background colors to make the shoe stand out. The gum graphic represents the idea that if teens buy these popular shoes, everyone will want them too. The advertisement effectively uses minimal text and bold visuals to promote the shoe's stylish design and status appeal to its teenage audience.
Shoe advert
The document discusses several advertisements for shoes. The target audience is described as mainly teenagers who want fashionable shoes. The shoes in one ad are gray and white, standing out against a dull, boring backdrop. This ad also features the shoe on chewing gum that looks like a hand, implying everyone wants the shoes. The shoes are suitable for women of any age and come in different colors, styles, and materials suitable for various seasons and activities. The ads aim to attract attention to just a picture of the shoe through plain and simple designs.
All of them togevs
This document contains three student-created print advertisements - a bus advertisement, website banner, and magazine print ad. The bus ad is colorful to stand out when viewed from the back of vehicles, targeting children. The website banner uses brightness to attract attention. The magazine ad was designed for Heat magazine as research found it appeals to a variety of readers.
Task 4
The document contains analyses of advertisements for various products including cars, clothing, and food. It discusses how each advert aims to attract customers through different marketing strategies such as emphasizing features and technology, speed and performance, price, quality, or brand image. For example, a Ford Focus advert highlights new auto features, a Lamborghini advert focuses on speed, and an M&S food advert promotes quality, while an Asda advert primarily uses low prices. The analyses also compare targeting of different audiences like women versus men.
What's hot (8)
Similar to QUESTION 2
A2 evaluation
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
Question 2
The document discusses the branding and design of various music products including a music video, digipak, and poster. The key points are:
1) A consistent pink color theme and fonts are used across all products to clearly link them and create a recognizable brand identity.
2) The music video, digipak imagery, and poster portray the actress wearing similar black and pink costumes and bold makeup to associate the ancillary products with the video.
3) The feminine pink color theme and portrayal of the actress are intended to attract the target audience of teenage girls and promote the themes of beauty, girlishness, and empowerment.
4) Clear display of the artist and song information is intended
Evaluation
The document summarizes the student's use of forms and conventions from real media in their music video project. They researched popular music videos and found conventions like telling a story and using different shot types. They developed conventions by using a plain background for singing instead of outdoor locations. They challenged conventions by using a full-length shot on their CD cover instead of a close-up. Audience feedback showed liking for the storytelling and shots but disliked some locations. New media like YouTube, Photoshop and video cameras were used for research, planning, production and evaluation.
Evaluation Q2
This document provides an evaluation of a music video, album cover, and promotional materials for a fictitious band.
The music video represents different social classes through three girls ages 17-19 dressed in warm outdoor clothes. It aims to convey the message that stereotyping teenagers leads to lower class behavior and things need to change.
The album cover features the same photo layered three times, with font representing the house music genre. Originally a more pop-oriented cover was considered but changed to better suit the genre.
The promotional materials follow conventions like ratings, release date, and ways to purchase the music prominently displayed, along with fake band information. Feedback was that using black and white captured attention while conveying the
Creative critical reflection
1. The document describes a creative critical reflection on a music video project. It discusses how the project uses conventions like focusing on physical beauty while also challenging conventions by critiquing the objectification of women.
2. Details are provided on how elements like consistent branding with logo, font, and colors across different components create a sense of branding. Engagement with audiences is discussed through distributing on websites, concerts, TV, radio, and social media.
3. Various software, hardware, and online tools were integrated including using a DSLR camera, Photoshop, and online websites for research, logo design, and creating a webpage. A digipak was also created to promote the music album.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Creative Critical Reflection
The document provides details about a music video and related media products created by the author for an A-Level portfolio. It discusses how the music video challenges conventions of romance and depression through its storyline of a girl discovering her boyfriend cheated on her. It also discusses how the music video, webpage, and digipak use sea waves as a branding element. The author explains how the products would be distributed as real media, using online platforms like Facebook, and engagement strategies like puzzles and controversies. Technologies like editing software and camera stabilizers were used to create the music video.
Evaluation Q2
The document provides an evaluation of the effectiveness of combining a music video with ancillary texts like a CD cover and album advert.
The music video represents different social classes through three girls aged 17-19 engaged in various activities. It uses black and white to convey its narrative about stereotypes of teenagers.
The CD cover features layered photos and genre-related fonts to represent the house music genre while also including pop elements. An initial proposed album advert was revised to avoid singling out one girl and focusing attention on her.
The final album advert and layout follows conventions through its positioning of the image, ratings, release date, and inclusion of social media and purchase information, along with a fake band website.
Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
Crimson Presentation
The document provides information about a music video created for the band Crimson. The target audience is males and females aged 18-40 who enjoy music, socializing, drinking and fun. The music video's story line involves two groups, common people and non-common people, who have a powder paint fight. The goal was to create a fun, lighthearted video reflecting the band's style while using conventions of music videos like visuals moving to the beat and different shots.
Part2
The document summarizes the clothing and makeup worn by different characters in a music video. The "sexy girl" wears revealing black and white dress, makeup that emphasizes her eyes and lips. The main guy "Jignesh" wears casual clothes like jeans and jumper in the video but wears smarter clothes in a dream sequence. The "bucktooth geek" wears nerdy clothes like big glasses and cardigan to emphasize her shy personality. The transvestite wears a long brown wig and moustache for humor.
A2 Music Video Evaluation
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
Little mix black magic
This document analyzes characteristics of pop music videos like Little Mix's "Black Magic" including:
- Links between lyrics and visuals to help audiences remember songs
- Synchronizing edits to the music's beats to seem upbeat
- Bright colors and fashionable costumes to appeal to young audiences
- Narratives often involving love to interest teenagers
- Dance breaks and lip syncing to showcase artists as performers
- Close ups of artists to keep their faces relevant in the shifting pop world
Music Video Creative critical reflection
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video uses conventions like limited main characters and symbolic objects while challenging conventions by portraying the breakup being the guy's fault rather than the girl's. It represents modern youth culture and relationships. Elements like characters, costumes, color scheme and font create a coherent branding. The music video engages audiences through online distribution and promotion. Technologies like Canon cameras, Adobe Premiere Pro and online tutorials were used to integrate hardware, software and online aspects into the project.
Creative critical reflection of Music Video
The document discusses a music video created for the song "Renaissance" by Steve James featuring Clairity. It describes the process of choosing the song, syncing scenes to the lyrics, and conducting research for the storyboard. It then discusses how the music video challenges conventions by showing a misunderstanding that leads to a breakup being the guy's fault rather than the girl's. Finally, it details the equipment used to shoot the video, including a Canon 6D DSLR camera and various lenses.
Evaluation Powerpoint
The document provides details about Katrina Jarvis' advanced portfolio evaluation. It includes a description of her media products, including a music video, digipack, and advert. It discusses how she drew inspiration and codes and conventions from other artists' works. Feedback from audiences suggested using a tripod for smoother filming, keeping the entire video in black and white for continuity, and showing the male character earlier to better convey the story. The document reflects on the construction, research, planning, and evaluation of the media products.
Evaluation 1
The document summarizes how a media product uses, develops, and challenges conventions of real media. It discusses using a simple font across all materials for continuity. It develops on ideas from real albums by adding gradients and effects to images and text. It challenges conventions by combining an image with canvas and making backgrounds blurry rather than sharp.
Proposal
The proposal is for a music video for the song "Hurt Together" by Sia that tells a narrative story through three characters portrayed at different ages by the same person. Shots of each character will be tinted a different color. The teenage character will have the most screen time to appeal to the target audience of teenagers and young adults. By the end, all three characters will unite on a hill to represent unity and convey a deeper message. The goal is to create a successful, diverse music video that increases awareness of the artist and song through its storyline.
Evaluation.
My music video challenged conventions by not following the typical relationship between lyrics, visuals, and music. It was meant to be abstract and tell a narrative story about Pandora's Box and the seven deadly sins through quick shots and a feeling of panic. Audience feedback was positive, praising the video's style as dramatic, gothic, and creepy. Many said the music matched the video's style. I learned that different people can interpret things differently, but most understood what I was trying to create. Blogger, MUZU, and filming with a camera were new media technologies that helped with construction, research, and evaluation.
Similar to QUESTION 2 (20)
Creative critical reflection 2018 (Advance Portfolio) CIE
Creative critical reflection 2018 (Advance Portfolio) CIE
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Analysing music posters (research)
This poster advertises a Rihanna concert. It uses a close-up shot of Rihanna's face in blue and black colors to attract attention. Her name is written in large pink glittery letters at the top. Important details like time and place are in bold larger text, while less important details are in smaller text and a different color. The layout clearly presents the information to promote Rihanna's pop music concert to its target audience of those age 16 and older.
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QUESTION 2
- 2. The main product-music video Ancillary tasks CD cover and website.
- 3. The same girl in video, on CD cover and on the website. Motifs-Contrast between colours and lighting. Same colour scheme and texture used on CD cover and website.
- 5. Clothing-Simple casual clothes wearing in the video/website and on the CD cover. Facial expressions and body language-Emma tries to show her happy face expressions as she is trying to communicate to people who are watching this video, and trying to deliver song lyrics by expressing it by body language. Lightning/colours-The website and CD cover has light and bright pink colour which represents femininity/girly colour which is very attractive to young girls.
- 6. This is a print screen of our questionnaire analysis. This question answered what kind of genre should we create. Most of the people said that they like POP songs which in my opinion we have created. We have researched many POP songs video clips and looked at different shots/mise-en-scene Is used in each of them.
- 7. I think that my ancillary tasks helped me to improve my creativity and also I had an opportunity to think about improvements and better quality work, by listening to others and also myself. I like my CD cover I think I did it great, because I have added a lot of effort at making it ,I have thought about the target audience and is that will attract my audience or not, about the colours/layout and design of i.e. also thought about how I will attract adults to buy this product, and I thought I will relate that to Breast Cancer organisation so more mums could be buying it just because they will want to support other ladies in need. I like my website I have created, because it looks like a real website, looks childish as it should be for Emma's age girls attraction and also the straplines, headings and titles are attractive too because Emma encourage other girls to sing and become popular. I like our created video, because we have used many different shots/different environment/and also clothing.
- 8. I think that ancillary tasks and also main product has attractive headings. Maybe not the music video as much as CD cover or Website as its only has the title “Count on me” which kind of represents the meaning of the song and what is going to be about, and I think that this title shows about friendship, about kindness and help which is a positive aspects and attitude shown for young girls, which can be attractive to mums to buy it for their little ones. Also I think that my website has attractive heading as I have mentioned before Emma encourage people to reach their dreams. And the CD cover is should be attractive too because of charity that is shown and by telling that all money will be raised for Breast Cancer charity.