The document contains several design projects for different clients, including packaging designs, a poster, brochure, and magazine layout. For each project, the designer discusses the target audience and design concept, and how the final design successfully achieved the goals and responsibilities of visually communicating the intended message or brand. Across the various projects, common themes are using bold colors, illustrations, and layouts to appeal to younger audiences in a modern, eye-catching style.
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Coca-Cola's advertisement promotes their slogan "Open Happiness" and aims to appeal to consumers' desires for comfort and optimism. The ad features bright colors, toys, and images that draw attention and aim to attract both children through colorful images and adults by appealing to their inner child. It also illustrates how technology like smartphones can disconnect people, but drinking a Coke together can help reconnect them. The ad is meant to trigger feelings of fun and fulfill basic human needs like social connection according to Maslow's hierarchy of needs in order to persuade viewers to purchase the product.
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
The document describes EnviroBox, a biodegradable lunch box company that aims to reduce plastic pollution on UK beaches. EnviroBox targets younger generations who care about the environment and want to make a difference. The company donates profits to cleaning coastlines. The document then discusses various elements of EnviroBox's branding and advertising strategy, including its color scheme, fonts, slogans, mood boards, print ad layout, and storyboard for a video ad.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 BrandingSimba Events
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Erin Kennedy is a senior designer and illustrator with over 20 years of experience in brand identity, packaging design, and character development. She has worked for several prominent CPG companies creating designs for well-known brands. Some of her recent projects include refreshing packaging for a line of frozen cookies and granola, overhauling a boutique bakery's logo, and conceptualizing new characters for a children's cereal brand. Kennedy provides creative solutions while meeting budgets and deadlines.
This advertisement promotes Coca-Cola by depicting a colorful bottle with various fun objects emerging from it. The target audience is teenagers who will be attracted to the exciting imagery suggesting that drinking Coke will fill their lives with fun adventures. Maslow's hierarchy of needs is referenced to explain how the ad appeals to teenagers' desire for thrill and friendship. Bright colors like red are prominently featured with the slogan "Open up to the Coke side of life" to entice young people with the promise of discovering an energizing new world through the drink.
This document contains Riya Jain's portfolio showcasing projects in branding, print media, web design, and promotion design. It includes rebranding work for Camilin Kokuyo stationery, logo designs, a magazine on blind beliefs around the world, website designs for internal organs and Camilin, and promotional campaigns for Cadbury Dairy Milk and Desperados beer. The portfolio demonstrates Riya's skills and experience across branding, print, digital, and promotional design projects.
The document provides details on the design of a logo, campaign posters, and merchandise for a marine litter campaign by the organization Surfers Against Sewage. It includes mockups of the main logo, variations of the logo, two poster ideas and the final poster design. It also outlines plans for a range of merchandise including t-shirts, mugs, soft toys, beach equipment and more featuring the campaign characters and logo. Membership forms are proposed with different visual designs including images of the campaign characters and information on sign up details and membership packages.
Coca-Cola's advertisement promotes their slogan "Open Happiness" and aims to appeal to consumers' desires for comfort and optimism. The ad features bright colors, toys, and images that draw attention and aim to attract both children through colorful images and adults by appealing to their inner child. It also illustrates how technology like smartphones can disconnect people, but drinking a Coke together can help reconnect them. The ad is meant to trigger feelings of fun and fulfill basic human needs like social connection according to Maslow's hierarchy of needs in order to persuade viewers to purchase the product.
The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."
The document describes EnviroBox, a biodegradable lunch box company that aims to reduce plastic pollution on UK beaches. EnviroBox targets younger generations who care about the environment and want to make a difference. The company donates profits to cleaning coastlines. The document then discusses various elements of EnviroBox's branding and advertising strategy, including its color scheme, fonts, slogans, mood boards, print ad layout, and storyboard for a video ad.
Living Package Sells by Itself ——Grant Li, Creative Director, L3 BrandingSimba Events
1) Brand designers help build sensory experiences for consumers through package and product design to create impressions and drive purchases.
2) Living package and product designs that communicate with consumers can establish connections between a brand and its fans through unique identities and experiences.
3) Successful brand designs analyze a company's culture and values to create visual identities that integrate those elements across both online and offline marketing activities.
Erin Kennedy is a senior designer and illustrator with over 20 years of experience in brand identity, packaging design, and character development. She has worked for several prominent CPG companies creating designs for well-known brands. Some of her recent projects include refreshing packaging for a line of frozen cookies and granola, overhauling a boutique bakery's logo, and conceptualizing new characters for a children's cereal brand. Kennedy provides creative solutions while meeting budgets and deadlines.
This advertisement promotes Coca-Cola by depicting a colorful bottle with various fun objects emerging from it. The target audience is teenagers who will be attracted to the exciting imagery suggesting that drinking Coke will fill their lives with fun adventures. Maslow's hierarchy of needs is referenced to explain how the ad appeals to teenagers' desire for thrill and friendship. Bright colors like red are prominently featured with the slogan "Open up to the Coke side of life" to entice young people with the promise of discovering an energizing new world through the drink.
This document contains Riya Jain's portfolio showcasing projects in branding, print media, web design, and promotion design. It includes rebranding work for Camilin Kokuyo stationery, logo designs, a magazine on blind beliefs around the world, website designs for internal organs and Camilin, and promotional campaigns for Cadbury Dairy Milk and Desperados beer. The portfolio demonstrates Riya's skills and experience across branding, print, digital, and promotional design projects.
The document discusses the marketing campaign for the Disney film Frozen. It provides details on various marketing techniques used, including:
- Teaser posters that featured wintery color schemes and vague hints about the plot to generate interest.
- Trailers that showed the lighthearted tone and winter setting while only revealing two characters to pique audience curiosity.
- Merchandise like figures and home media releases that helped promote character recognition and profit.
- Social media efforts through the Frozen Facebook page and Snapchat filters that targeted younger audiences to raise awareness.
All of these elements worked together with consistent branding to effectively build hype and attract audiences to the film's release and success.
Creativity, environmental awareness and
affordability are combined in the newest arrival in the world of women’s accessories by embracing the award wining non-woven
technology, iCool is at the vanguard of the
environmentally friendly textile. Non-woven
fibers are manufactured with recycled and
biodegradable material which are also resistant, durable and surprisingly light weight.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. For each approach, the student analyzes design principles like balance, focal points, fonts, and color used to effectively communicate the message that Blue Bird honey buns provide a cheap thrill. The overall goal is to convey to potential customers that Blue Bird honey buns are fun, cheap, and the best choice.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. The cartoons use recognizable characters like Mickey Mouse and Elmo pointing to the honey buns. The signs approach uses traffic signs with indirect messages about stopping for or not turning away from the honey buns. The images approach features smiley faces and pictures of happy children to convey that the honey buns bring happiness. The goal of all three approaches is to communicate the message that Blue Bird honey buns provide a "cheap thrill in every pack."
The Barnardo's advertising campaign uses increasingly shocking imagery of babies in dangerous situations to prompt donations. The first image shows a baby with a silver spoon, representing wealth. Subsequent images show a baby with a chemical bottle and bruise, and finally a baby with a syringe, representing increasingly unhealthy environments.
The Tesco Cherokee campaign uses images of models in dangerous situations but appearing relaxed, implying their comfort in the clothing brand exceeds any pain.
The Tesco F&F campaign targets women aged 20-30 and shows models on "catwalks" with visible price tags, representing high quality affordable clothing. It aims to demonstrate that expensive looks are not required.
The advertisement is for Coca Cola and targets middle-aged people and teenagers. It uses bright colors like red, pink, orange and yellow along with a long shot of a bold, colorful image to convey feelings of fun, relaxation and summer. The curvy, casual font and slogan about opening up "the Coke side of life" aim to persuade the audience that drinking Coca Cola can make them happy and help forget their problems.
The document provides an overview of trends and products discussed at a spring gift market. It highlights several "show stoppers" or best-selling products including parasols, botanical-themed decor, and shabby chic luggage. It also discusses trends in baby products toward more unisex and gender-neutral items. The document advises store owners on creative merchandising techniques to showcase products and boost sales.
This document contains descriptions of advertisements for several brands. It analyzes the visual elements, color schemes, layouts and messages of the ads. For Barnardo's, shocking imagery of mistreated babies is used to promote donations. Tesco Cherokee ads show models in dangerous situations but appearing comfortable, suggesting their clothes provide relief. Tesco F&F aims to demonstrate high quality affordable fashion on "catwalk" models with visible prices.
The document is an advertisement for Coca-Cola that analyzes various design elements used to target a wide audience. Coca-Cola is portrayed as a fun, exciting drink for all ages through the use of a long shot showing many images coming out of the signature Coke bottle, including things that would appeal to adults, children, and teenagers. Bold red coloring and font are used to make the Coke logo and name stand out against the white background and attract customers by conveying excitement. The goal of the ad is to position Coke as a drink that allows one to "open up to the Coke side of life."
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
1) The target audience for the print products and music video is males and females ages 14-25. This age group is most impacted by music trends and lifestyle portrayed in hip hop/rap music.
2) Gold coloring and images of artists displaying wealth are used in the print products to attract the target audience and inspire them. A music video by ASAP Rocky also uses gold as the sole color to emphasize the importance of wealth.
3) Google Forms was used to create questionnaires to collect audience feedback on the print products and music video due to its free availability and easy-to-use interface.
The Hostess brand was established in the 1920s and became famous for snacks like Twinkies. In the 1990s, Hostess was acquired by Interstate Bakeries but later filed for bankruptcy in 2012. The creative strategy proposes emphasizing Hostess' comeback from bankruptcy with the tagline "The Sweetest Comeback in History". A commercial would feature a grandfather telling his grandchildren the story of first discovering Twinkies as a child, tying into the theme of nostalgia. It aims to remind people of the fond childhood memories associated with Hostess snacks.
The document analyzes an advertisement for Colgate toothpaste. It uses red colors to draw attention and match the toothpaste box. Close-up shots of teeth are used to show the product's effects. Large, bold text and colors make the ad stand out. The slogan claims Colgate will make teeth last, but the image shows a person without teeth. The target audience is ages 8 and above, as that is when teeth should be brushed twice daily. The ad would appear in corner shops or on television to reach many people with its attention-grabbing design.
This document contains a portfolio of design work completed by Gavin John Millar using Adobe software like InDesign, Illustrator, and Photoshop. It includes projects for clients like the Dumfries Devils Girls Rugby Team, Dunskey Gardens, and the Market Inn Hotel where Millar designed promotional materials. It also contains personal works done to expand his skills using programs like Illustrator and Photoshop.
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
This document discusses the history and growth of several cities in Washington state, categorizing them into three groups: agricultural cities, government-held cities, and information transitioning cities. It provides a brief overview of each group before focusing on individual cities. For Bellingham, it describes how the city began with the lumber and salmon industries in the late 1800s and transitioned to become dominated by education and Western Washington University in the mid-1900s. Everett's growth is attributed to large private investments that incorporated the city and attracted manufacturing in the late 1800s and early 1900s. Olympia is characterized as relying primarily on its designation as the state capital since the 1850s, with no major private industries taking hold.
This technician completed The Rossignol Group Retail Review training on selecting, inspecting, installing, adjusting, and maintaining Rossignol Group Alpine Ski Bindings. The training covered the 2014/2015 and 2015/2016 seasons. Peter M Leffler certified the successful completion of the training for Evan Dismukes.
The document discusses the marketing campaign for the Disney film Frozen. It provides details on various marketing techniques used, including:
- Teaser posters that featured wintery color schemes and vague hints about the plot to generate interest.
- Trailers that showed the lighthearted tone and winter setting while only revealing two characters to pique audience curiosity.
- Merchandise like figures and home media releases that helped promote character recognition and profit.
- Social media efforts through the Frozen Facebook page and Snapchat filters that targeted younger audiences to raise awareness.
All of these elements worked together with consistent branding to effectively build hype and attract audiences to the film's release and success.
Creativity, environmental awareness and
affordability are combined in the newest arrival in the world of women’s accessories by embracing the award wining non-woven
technology, iCool is at the vanguard of the
environmentally friendly textile. Non-woven
fibers are manufactured with recycled and
biodegradable material which are also resistant, durable and surprisingly light weight.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. For each approach, the student analyzes design principles like balance, focal points, fonts, and color used to effectively communicate the message that Blue Bird honey buns provide a cheap thrill. The overall goal is to convey to potential customers that Blue Bird honey buns are fun, cheap, and the best choice.
This document is a student's final project for a visual literacy course. It discusses three visual approaches - cartoons, signs, and images - created to promote the sale of Blue Bird honey buns. The cartoons use recognizable characters like Mickey Mouse and Elmo pointing to the honey buns. The signs approach uses traffic signs with indirect messages about stopping for or not turning away from the honey buns. The images approach features smiley faces and pictures of happy children to convey that the honey buns bring happiness. The goal of all three approaches is to communicate the message that Blue Bird honey buns provide a "cheap thrill in every pack."
The Barnardo's advertising campaign uses increasingly shocking imagery of babies in dangerous situations to prompt donations. The first image shows a baby with a silver spoon, representing wealth. Subsequent images show a baby with a chemical bottle and bruise, and finally a baby with a syringe, representing increasingly unhealthy environments.
The Tesco Cherokee campaign uses images of models in dangerous situations but appearing relaxed, implying their comfort in the clothing brand exceeds any pain.
The Tesco F&F campaign targets women aged 20-30 and shows models on "catwalks" with visible price tags, representing high quality affordable clothing. It aims to demonstrate that expensive looks are not required.
The advertisement is for Coca Cola and targets middle-aged people and teenagers. It uses bright colors like red, pink, orange and yellow along with a long shot of a bold, colorful image to convey feelings of fun, relaxation and summer. The curvy, casual font and slogan about opening up "the Coke side of life" aim to persuade the audience that drinking Coca Cola can make them happy and help forget their problems.
The document provides an overview of trends and products discussed at a spring gift market. It highlights several "show stoppers" or best-selling products including parasols, botanical-themed decor, and shabby chic luggage. It also discusses trends in baby products toward more unisex and gender-neutral items. The document advises store owners on creative merchandising techniques to showcase products and boost sales.
This document contains descriptions of advertisements for several brands. It analyzes the visual elements, color schemes, layouts and messages of the ads. For Barnardo's, shocking imagery of mistreated babies is used to promote donations. Tesco Cherokee ads show models in dangerous situations but appearing comfortable, suggesting their clothes provide relief. Tesco F&F aims to demonstrate high quality affordable fashion on "catwalk" models with visible prices.
The document is an advertisement for Coca-Cola that analyzes various design elements used to target a wide audience. Coca-Cola is portrayed as a fun, exciting drink for all ages through the use of a long shot showing many images coming out of the signature Coke bottle, including things that would appeal to adults, children, and teenagers. Bold red coloring and font are used to make the Coke logo and name stand out against the white background and attract customers by conveying excitement. The goal of the ad is to position Coke as a drink that allows one to "open up to the Coke side of life."
The document discusses the evaluation of an advertisement the author created for a class project. The advertisement includes generic conventions like a slogan, brand name, and product image. It realistically represents a product in the business market in a way that would draw attention. The target audience is older teenagers aged 14-18 who are attracted by the bold, catching design that appeals to their personality and needs. The author is pleased with how their second advertisement turned out due to strong planning, but would like to develop stronger Photoshop, photography, and other design skills for future projects.
1) The target audience for the print products and music video is males and females ages 14-25. This age group is most impacted by music trends and lifestyle portrayed in hip hop/rap music.
2) Gold coloring and images of artists displaying wealth are used in the print products to attract the target audience and inspire them. A music video by ASAP Rocky also uses gold as the sole color to emphasize the importance of wealth.
3) Google Forms was used to create questionnaires to collect audience feedback on the print products and music video due to its free availability and easy-to-use interface.
The Hostess brand was established in the 1920s and became famous for snacks like Twinkies. In the 1990s, Hostess was acquired by Interstate Bakeries but later filed for bankruptcy in 2012. The creative strategy proposes emphasizing Hostess' comeback from bankruptcy with the tagline "The Sweetest Comeback in History". A commercial would feature a grandfather telling his grandchildren the story of first discovering Twinkies as a child, tying into the theme of nostalgia. It aims to remind people of the fond childhood memories associated with Hostess snacks.
The document analyzes an advertisement for Colgate toothpaste. It uses red colors to draw attention and match the toothpaste box. Close-up shots of teeth are used to show the product's effects. Large, bold text and colors make the ad stand out. The slogan claims Colgate will make teeth last, but the image shows a person without teeth. The target audience is ages 8 and above, as that is when teeth should be brushed twice daily. The ad would appear in corner shops or on television to reach many people with its attention-grabbing design.
This document contains a portfolio of design work completed by Gavin John Millar using Adobe software like InDesign, Illustrator, and Photoshop. It includes projects for clients like the Dumfries Devils Girls Rugby Team, Dunskey Gardens, and the Market Inn Hotel where Millar designed promotional materials. It also contains personal works done to expand his skills using programs like Illustrator and Photoshop.
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
This document discusses the history and growth of several cities in Washington state, categorizing them into three groups: agricultural cities, government-held cities, and information transitioning cities. It provides a brief overview of each group before focusing on individual cities. For Bellingham, it describes how the city began with the lumber and salmon industries in the late 1800s and transitioned to become dominated by education and Western Washington University in the mid-1900s. Everett's growth is attributed to large private investments that incorporated the city and attracted manufacturing in the late 1800s and early 1900s. Olympia is characterized as relying primarily on its designation as the state capital since the 1850s, with no major private industries taking hold.
This technician completed The Rossignol Group Retail Review training on selecting, inspecting, installing, adjusting, and maintaining Rossignol Group Alpine Ski Bindings. The training covered the 2014/2015 and 2015/2016 seasons. Peter M Leffler certified the successful completion of the training for Evan Dismukes.
Andrew Grimaldi's personal mission statement expresses that he enjoys helping companies achieve their goals by breaking larger goals into smaller, more achievable steps to help ensure progress. The document provides Andrew's academic transcript from Northwood University, outlining the courses he has taken and their grades from Fall 2010 to Fall 2013. It shows he has earned 119 credits so far and maintains a cumulative GPA of 3.4.
This document amends the duties of the External Affairs Committee of the Associated Students of Washington State University. It adds four new duties: 1) overseeing community service awards for students who volunteer 30, 40, or 50 hours, 2) contacting award recipients, 3) assisting in recognition of award winners at an annual banquet, and 4) providing funds annually to the Center for Civic Engagement for tracking student volunteer hours. The amendments will take effect in the 2015-2016 academic year.
This document is a resume for Leigh McCombs, who has over 14 years of experience in information technology management roles. He is currently a Senior Manager of the IT Service Desk at Western Governors University, where he oversees a team of over 50 technicians supporting over 3,000 employees and 80,000 students. Prior to this role, McCombs held other IT management positions at Headwaters Inc. and served for 15 years in the Utah Army National Guard as a network administrator.
This document consists of multiple certificates and cards acknowledging that John Graves has completed various safety trainings and certifications. They include: a 10-hour Occupational Safety and Health training course in construction safety and health, basic first aid and CPR training, bloodborne pathogens training, subpart O production safety systems training in accordance with 30 CFR part 250, blood donation certification, and an OSHA 10-hour construction industry outreach training course.
This academic transcript summarizes Pedro Caetano's graduate education history. It shows that he earned a Master of Science degree from the University of Michigan in 1997 with a specialization in pharmaceutics. He then earned a Doctor of Philosophy degree also from the University of Michigan in 2000, again specializing in pharmaceutics. The transcript lists the courses he took each term, the grades received, and credits earned towards his degrees. It provides a complete record of his graduate studies and achievements.
Leigh Daniel is an indoor environmental consultant and investigator with over 14 years of experience in indoor environmental quality, fungal and microbial assessments, and building remediation protocols. She holds numerous certifications in mold remediation, indoor air quality, and asbestos and lead inspection. She has provided litigation support and expert opinions on various indoor environmental cases. She regularly attends and presents at industry conferences and continues her education through various training programs.
This official academic transcript from University of Phoenix documents Brenda Wilson's educational history and degrees earned. It shows that she completed a Bachelor of Science in Business with a concentration in Accounting in 2012 and a Master of Science in Accountancy in 2015 from University of Phoenix. The transcript lists all of her completed courses, grades, credits, and degrees. It was delivered electronically and can be validated on the escrip-safe website to confirm its authenticity.
The document is an unofficial transcript for a student pursuing a Bachelor of Arts in Communications from Grand Canyon University. It shows that the student transferred 34 credits from Rio Salado College and completed an additional 86 credits at GCU, maintaining a cumulative GPA of 3.92. The transcript documents the student's coursework, grades, credits, and progression towards fulfilling the requirements for a BA in Communications over multiple terms from 2012 to 2016.
Food & Beverage Innovation Forum (FBIF) committee announced winners of “Marking Awards” on April 18, 2018. This year’s “Marking Awards” has received a total of nearly 400 packaging designs from 124 organizations and agencies worldwide. After the final round, forty excellent works from professional groups (brands, design agencies, suppliers and independent designers) and student groups were selected out and awarded with great honor.
The “Marking Awards”, specialized in the packaging design of food and beverage, was born to dig out and honor those brilliant packaging designs. The committee selected 24 professionals from top international brands and design institutes to build up its jury. The committee and its jury, with a comprehensive consideration of the six criteria from aspects of design, relevance, innovation, technology, utility and integrity, adhered to the principles of “justice, fairness, openness, high standards and internationalization”, ensuring the integrity and justice of this contest to its most extent.
Let’s take a look at these top packaging designers as jury members and enjoy the 40 award-winning packaging works (30 from professional groups and 10 from student groups).
This document provides examples of graphic design work by Christopher Clack including logo design, print design, branding, typography, and digital design. It summarizes Clack's design philosophy of creating simple yet powerful designs. It then provides numerous examples of logo, print advertisement, brochure, label, and branding designs Clack has created for companies like Redhill School, Hygiene Systems, and The Paper Connection. The document demonstrates Clack's range of design skills and styles.
The document analyzes a Coca-Cola advertisement. It notes that the advertisement targets both children/teenagers and adults by using colorful images of toys. It aims to draw attention to promote buying the product by appealing to basic human needs like survival and affiliation according to Maslow's hierarchy of needs. The main images are cartoons like teddy bears and bicycles shown from a long shot to depict variety of emotions. The bold red color and recognizable Coke bottle logo are meant to attract the target audience.
The document discusses several projects related to graphic design and communication. It describes developing a digital wall hanging based on a Sri Lankan traditional motif. It also discusses creating a corporate identity manual for a tea company and designing a packaging for a glass baby bottle. Finally, it mentions an exhibition design project to display a design portfolio in a demarcated 8x8 foot space using doodling to generate initial ideas.
The audio ad opens with a hip hop instrumental and busy beach sounds to convey the overwhelming experience of summer at the beach. It then transitions smoothly to the sound of a bottle opening. A young woman's voice describes feeling tired and overwhelmed before drinking Vesi water. After drinking, her voice takes on a refreshed and energetic tone as she describes feeling ready to enjoy the rest of her day. Birds chirping and waves crashing are then heard, representing the natural elements of Vesi water. The ad closes with a call to "spread your wings" and find refreshment with Vesi.
This report summarizes a survey on packaging design for a set of chocolates. The survey received responses from 30 people and investigated their opinions on different aspects of packaging design related to the chocolates' fruit flavors. Key findings include that images used on packaging should relate to fruit flavors, and that a "Go Green" reuse concept was most supported. The report concludes the information arrangement and layout were clear but that typography design needs improvement. It recommends using a "Go Green" reuse concept as the packaging design.
6th Jeddah Marketing Club, (Packaging) by Dr. Sameh GaberMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
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Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
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www.TheLegendary.info
This document contains examples of graphic design work by Emily Carlsen. It includes projects for not-for-profit organizations, packaging, posters, advertisements, and her senior thesis which developed a branding system for a horse lesson facility using a child-friendly aesthetic. The works showcase her skills in logo design, brochures, maps, websites and other print and digital media.
This document provides summaries of graphic design projects completed for various clients. It describes projects including brochures, posters, logos and other materials created for educational institutions, non-profits, businesses and other organizations to promote programs, fundraising events and services. The projects utilized fresh designs and concepts to engage audiences and meet client objectives such as increasing enrollment, fundraising and marketing programs and services.
Sylvia introduces herself as a graphic designer interested in publication, logo, and package design who enjoys analyzing how packaging affects consumer emotions and decisions; she discusses her passion for design and how she is drawn to purchasing certain products because of their appealing packages; Sylvia expresses her desire to become a designer that creates logos and packages that attract others as she has been to products.
The document contains a job application from a product designer. In three sentences:
The designer has a diligent and playful attitude towards life and work, and enjoys pushing boundaries in design. They have a passion for medical design, current social issues, and believe design should be an organic process rather than mechanical. The designer also strongly believes in human-centered design built on empathy and that the interaction between people and products is very important.
This document provides recommendations for public relations activities and future strategies for Life's So Sweet Chocolates. It includes sections on branding, logo design, business cards, packaging, website, social media, events, and promotions. The goal is to raise awareness of the brand and bring recognition to the Ithaca community. Creative works and future recommendations are intended to help the company grow. Working with Life's So Sweet Chocolates has provided an opportunity to understand the brand's needs and desires through research and meetings with the owner.
This document provides recommendations for public relations activities and future strategies for Life's So Sweet Chocolates. It includes sections on branding, logo design, business cards, packaging, website, social media, events, and promotions. The goal is to raise awareness of the brand and bring recognition to the Ithaca community. Branding elements were created to appeal to customers and foster nostalgia. Future recommendations include professional product photography and consistent branding across all packaging.
This document is Nathan Hulman's design portfolio from 2014-2016. It includes summaries and sketches of various projects he worked on, such as designing a retro desk lamp for John Lewis, redesigning the Brut aftershave bottle, and creating a modular kettle that can be easily repaired or upgraded. The portfolio demonstrates Hulman's range of skills in product design, including conceptual design, sketching, and consideration of users and brands. It also lists his contact information and education.
This document provides details on the logo and merchandise design process for an organization called Surfers Against Sewage.
The logo was created through an iterative design process, starting with an eye and wave concept representing watching over the oceans. Multiple versions of an eye logo were tested before arriving at the final design.
Merchandise ideas include stickers, badges, t-shirts, and hats to engage a young audience. Simplistic, low-cost designs were explored that incorporated the logo. Mood boards were created comparing the planned merchandise to existing surf brands.
Initial experiments tested designs for badges, stickers, hats and t-shirts before full production. Variations in color and logo placement will be considered to
This document provides details on the logo and merchandise production for Surfers Against Sewage. It begins by explaining the finalized logo design, which was transformed from an initial idea of an eye and wave representing looking after the oceans. It then discusses plans for merchandise, including stickers, badges, t-shirts, and hats aimed at a younger audience. Mood boards and experiments with initial designs are shown to explore colors, fonts, and incorporating the logo into different products. The goal is to create low-cost, simple, and eye-catching merchandise that spreads awareness of the organization's message while also generating sales.
This document contains Sheri Pociluyko's resume. It includes her contact information, objective, work experience in interior design, esthetics, and as a makeup artist. It also lists her education including degrees in interior design and an MBA in marketing. The resume highlights her computer skills and organizations. Attached is her portfolio including interior design projects, paintings, and a kayak museum concept.
The document provides the portfolio of Theo Toki, a graphic designer with 17 years of experience. It summarizes his skills and experience working with major brands on projects ranging from branding to packaging design. It highlights some of his past projects and accomplishments. The portfolio is intended to showcase Theo's talents and experience to potential employers as he seeks a new role with opportunities for leadership and mentoring others.
This document provides an analysis of Alessi products and design. It discusses Alessi's history employing designers like Philippe Starck to create retro, colorful designs. Examples of Alessi products are shown, noting their use of bright colors and geometric/curved shapes. Animals and nature are also common motifs. Plastics and metals are frequently used for their durability, manufacturability, and ability to be molded in various colors. The designs aim to make functional products look fun and appeal to younger audiences.
Ecover produces cleaning products in an ecological, economic, and socially responsible way in a unique ecological factory. They use only plant-based ingredients and aim to create safer products for skin. Simon Levelt is a high-quality coffee and tea retailer known for its expertise, exclusivity, variety, enjoyment, and openness. It carries 20 types of coffee and over 200 teas. A shoppable shop should have good non-direct light, a logical setup, no bright colors, enough space for products, and a semi-private feel.
2. Cheese Cake
Client
The target audience is 25-35 women who are keen on
calories and balanced diet but also love cheesecakes.
Therefore the package shape is a piece of cheesecake
and looks light and smaller for the consumers.
Responsibility
The design was inspired in cleopatra’s image.
Her images symbolise a beauty icon as we know her
reputation in history. Also her gold colour costume
reminds elegance and gorgeous images.
From her images the logo design worked out well in
balance of gold and white colour on each different
dark tone colour package.
The each different colour shows the different tastes
(blueberry, strawberry,lemon) the dark tone
background colour is focused on the luxurious images
for high quality product with gold colour on the logo.
Outcome
The products are affordable to be placed in
department stores or high quality bakery shops with
the luxurious and unique design.
By matching with Cleo Patra images on the light and
small package was successful to differentiate from
other general products.
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Super Premium
Lemon Cheese Cake
OCTAVIAN
ServingSize:75g
NutritionInformation
ServingsPerPackage:6
PerServing75g
Energ
y
851kJ
Prote
in
3.0g
Fat-Total
9.5g
-Satur
ated
5.3g
-Trans
0.2g
-Polyu
nsatu
rated
0.7g
-Mono
unsaturated
3.2g
Carbohydrate
25.9g
-Sugars
20.0g
Sodiu
m
161m
g
%DI*
PerServing
1
6%
14%
22%
-
-
-
8%
22%
7%
Per100g
1130kJ
4.0g
12.7g
7.1g
0.2g
0.9g
4.2g
34.5g
26.6g
215m
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Ingr
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3. Bandaid Package
Client
Young professional women
Responsibility
It is quite common for young professional women to get peeled ankle
after wearing high heels for a whole day at work.
This design project focuses on this issue by approaching and adapting
modern, trendy and femenant ideas into bandaid.
Outcome
The outcome of the product was great.
I have tested my product on random people on the street by asking
how they think of the product and most of them left positive comments.
However, I am interested in investigate this design further
to developed into more diverse shaped bandaid in the future.
Hypoallergenic
BEAUTY AID
The Power to Heal
*BEAUTY AID
Brand bandages
help cuts heal
twice as fast as
uncovered cuts
Sterile:Sterileunlessindividualwrapperis
openedordamaged
Directions:Skinshouldbecleananddry
beforeusingdressing.Changedresingdaily.
Singleuseonly.
Storeinacool,dryplace
AUSTRALIAFIJINEWZEALAND
45JONESSTREET,ULTIMONSW2007,AUSTRALIAAND
AUCKLAND,NEWZEALAND
MANUFACTUREDBY:SHANGHAIJOHNSON&JOHNSONLTD.
120NANYAROAD,MINHANG,SHANGHAI200245,CHINA
Long lasting adhesive
To help bandages stay on
Breathable
All-purpose protection
that lets wound breathe
Side seals
Around pad to
protect your wound
against infection
dfffff
BEAUTY
A I D
BRAND ADHESIVE BANDAGES
12 INDIVIDUAL WRAPPED
WATERPROOF BANDAGES
BEAUTY AID
A GIRLS BEST FRIEND
Available in Pharmacies Nationwide
BRAND ADHESIVE BANDAGES
4. Organic Chocolate
Client
Organic chocolates are targeted for age over 35-40’s women
who love chocolate but also considering health.
The chocolate with healthy taste (non-artificial ingredient)
for people who like sweet taste but care about health.
Responsibility
Creating organic and eco friendly like image creating
was necessary for the package.
The background colour was inspired from a recycling
vintage brown paper. Also the images of picture on the package
are designed by illustrator tools to create ambiguous feeling
of the picture as a background. It is supposed to be designed to be
placed in specific organic stores for people who like organic food.
Outcome
The package design has been created successfully to remind warm
and natural mood from the brown background colour with illust
images on the picture
nuts
ORGANIC
CHOCO
fruits
ORGANIC
CHOCO
ORGANIC
CHOCO
caramelnuts
ORGANIC
CHOCO
fruits
ORGANIC
CHOCO
ORGANIC
CHOCO
caramel
5. New Zealand’s most
Elegant & Cutural Experience
Treasure every moment of our performances
For more information on Tickets and Events Please visit
www.maxarttheatre.com
MAXIMUM
ARTS THEATRE
Ballet Poster
Client
All generation
Responsibility
The poster design is aimed to create ballet poster.
Therefore, I have combined both chandelier and ballerina’s skirts
to creat direct images for ballet poster.
The brown background with calmness softens the mood of the
poster and give it a edge classic feel to the general poster.
Outcome
The poster design is matched with ballet performance
and remind theater images on the chandelier.
6. with compliments
135 hobson st auckland MOB 021 0232 7303 EMAIL maximum@hanmail.net WEB maxarttheatre.com
MAXIMUM
ARTS THEATRE
135 hobson st auckland MOB 021 0232 7303 EMAIL maximum@hanmail.net WEB maxarttheatre.com
MAXIMUM
ARTS THEATRE
Business Card
Client
The target is all generation for ballet performance in art theather.
Ballet is allowed to everyone to watch the performance.
Therefore it has to be appealed for everyone.
Responsibility
Initial M was used to represent and symbolise the name of the theatre,
“Maximun Art Theatre”. The shape of the initial M also represents
the grand entrance of the theatre and curtain opening at the theatre.
The colour selection was based on light green with harmonious chloral
matching with different tone of green with gradation to give a brand
more neon like effect.
Outcome
The logo design has a strong impact as a theatre logo.
It was well made to grasp audience’s eyes by contrasting both strong
green with plain white background. The back side of the business card
has used opposite colour yet to creat similar effects for the audiences.
8. Rock climbing Brochure
Client
Rock climbing brochure is designed for sport-loving
young people.
Responsibility
The front cover design was inspired by modern and
unique architecture buildings as well as the randomness
of the contour line of the mountain.
I have also added rock textures to my design as an
eyecatching tool for this project.
Added textures created more indepth and real
atmosphere of the idea that I was try to achieve.
The design concept pursues energetic and dynamicness
of the rock climbing and the images lead audiences to
guide some important information about rock climbing.
Outcome
Personally, the outcome of this project has been
very successful in eyecapturing audience as well as
introducing rock climbing info as some of the audiences
described this brochure as very unique and informative.
If I had more time to develop this project,
I would love to try in portrait format or even mountain
shaped brochure to grap audience’s eyes even faster
and more accurate.
9. Book Cover / DL Flyer / Poster
Client
Over 30’s adult who likes newspaper cartoons.
Responsibility
The concept of book cover, dl flyer and poster is about science fiction.
The story is about discovering something special inside of the
manhole and it is intended like a long jorney into the blackhole.
From the different idea of manhole, the design is created based on
unique and funny story of the book.
Watercolour effects on these art work were inspired by newspaper
cartoon images.
Outcome
The design concept is very curious and interesting by the illust
images. Also It looks familiar to people who read newspaper
cartoons. Therefore, It is matched with the title
“There’s a secret under the manhole”
AvAil of A 10% Discount
on this DAy
Don’t miss out!
Kate Rin sullivan’s Book signing
Thursday, 28 July 2011
2:00pm - 4:00pm
Whitcoulls 210 Queen st. Auckland CBD
“There’s a secret under the manhole”
10. Interior Magazine
Client
Young professional people
Responsibility
The layout was designed for Interior magazine as targetted for
young people who are interested in modern, simple and trendy
interior design.
Outcome
As the magazine design was intended for attention to young people,
The concept of magazine is designed and organised based on young
people’s tastes and It has balanced layout between pictures and texts
to make it easy to read with eyecatching typographical texts.