The advertisement depicts a bottle of Coke surrounded by colorful images suggesting that drinking Coke will make your life fun wherever you are. Red is prominently featured to represent happiness and excitement. A long shot allows the viewer to see all elements of the ad. The ad targets teenagers by portraying Coke as refreshing and energizing for an active lifestyle.

1. Image denotation and connotation The main image is a bottle of coke and lots of colourful and fun images coming out of it. The image suggests that when you drink this bottle of coke you’re life will be very fun no matter were you’re at! Whether on the bus, on the beach with your friends or listening to music at home. This bottle of coke will refresh your mind and get you ready to have some fun. Colour The main colour on the advert is red e.g.. red background, red buses and bits of red on the umbrellas. Colour red has been chosen for this advert because it has connotations of having a good time, happiness , craziness and love. This colour would attract the target audience and especially young people because it is very lively and bright. Camera distance Camera distance of this poster is a long shot . This shot has been chosen, because you can clearly see everything on the advert. Product The product is coke – a very popular fizzy drink. This product is ideal for hot summer days. It is full of energy and excitement. Brand name The brand name of this product is “Coca-Cola". It is the most popular fizzy drink which is known worldwide. This brand also has other different products. For example: diet coke, coke zero, and coke with other flavours. Font The font of this advert is not too big but very bold and it’s the only writing so it attracts you’re attention. The font is also not too fancy which makes it easy to read. Slogan The slogan is ”Open up to the Coke side of life” this suggests that coke will make you’re life exciting and fun. Logo The logo used in the advertisement is “Coke”. It is written in a very simple and easy to read font but it is also very big and bold. It is bigger than all the other writing on the advertisement so it makes it stand out a lot more. Audience The audience of this product are teenagers. This advertisement will attract the audience because it is very colourful and has a lot of images so it stands out a lot and is very eye catching. Most teenagers are active and the advert is showing that when you buy this product it will refresh your mind and get you ready to have some fun no matter where you are.